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SBI PO Marketing Topics

Published on Thursday, April 17, 2014
As many readers asked me to share SBI PO marketing topics. Today I am sharing all the important topics. 

Must read :- SBI PO study material

Important topics

  • Basic marketing concepts
  • Marketing terminology
  • Pricing Strategy
  • Break even analysis
  • Market research and surveys (Types and suitability of each method)
  • Variance analysis
  • new product research and development process
  • Branding
  • Advertising and Public relations
  • Sales force management
  • Various matrix (Such as BCG)
  • Customer relationship management
  • Client data profiling (Various methods of data collection and analysis)
  • Channels of distributions
  • Product life cycle
  • Data mining and data warehouse

Study material

You can get my Marketing book here

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