As many readers asked me to share SBI PO marketing topics. Today I am sharing all the important topics.
Must read :- SBI PO study material
Important topics
- Basic marketing concepts
- Marketing terminology
- Pricing Strategy
- Break even analysis
- Market research and surveys (Types and suitability of each method)
- Variance analysis
- new product research and development process
- Branding
- Advertising and Public relations
- Sales force management
- Various matrix (Such as BCG)
- Customer relationship management
- Client data profiling (Various methods of data collection and analysis)
- Channels of distributions
- Product life cycle
- Data mining and data warehouse
