SBI PO 2014 is getting closer. Admit cards are out. Many of you might be still confused about how to prepare for it. There will be just 10-12 questions from this section. Most of the books for Marketing management are meant for MBA or PGDBM. It sounds foolish to read a 1200 words book just for 10 questions.
Sure shot topics for SBI PO Marketing
- Product life cycle
- Competitor analysis metrics ( BCG Matrics )
- Marketing dominance strategy (Price leadership, Differentiation and Cost leadership )
- Growth strategies ( Horizontal integration, vertical integration and innovation )
- Break even analysis
- Pricing strategies
- Marketing program
- Product development process
- Product line
- Product mix
- Marketing strategy
- Marketing mix
- Sales promotion
- 7 C's of marketing
- Cost-volume profit analysis ( Most important)
- Marketing Myopia
- Social responsibility marketing
Study Material
You can read Marketing management by Kotler and Keller. Alternatively you can get my 54 pages ebook here.
