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How to prepare for SBI PO Marketing

Published on Monday, June 02, 2014
SBI PO 2014 is getting closer. Admit cards are out. Many of you might be still confused about how to prepare for it. There will be just 10-12 questions from this section. Most of the books for Marketing management are meant for MBA or PGDBM. It sounds foolish to read a 1200 words book just for 10 questions.

Sure shot topics for SBI PO Marketing

  • Product life cycle
  • Competitor analysis metrics ( BCG Matrics )
  • Marketing dominance strategy (Price leadership, Differentiation and Cost leadership )
  • Growth strategies ( Horizontal integration, vertical integration and innovation )
  • Break even analysis
  • Pricing strategies
  • Marketing program
  • Product development process
  • Product line
  • Product mix
  • Marketing strategy
  • Marketing mix
  • Sales promotion
  • 7 C's of marketing
  • Cost-volume profit analysis ( Most important)
  • Marketing Myopia
  • Social responsibility marketing

Study Material

You can read Marketing management by Kotler and Keller. Alternatively you can get my 54 pages ebook here.

Can I help you?

ramandeep singh

Hey I am Ramandeep Singh. I am determined to help students preparing for RBI, SEBI, NABARD and IBPS exams. Do you want me to help you ?

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