SBI PO Mains - Marketing Quiz

Published on Monday, July 20, 2015
Today I am going to share important marketing questions for SBI PO Mains exam. This week I planned to share 120 important questions.

#1

A competitive strategy in which a company sells company sells goods at lowest price with similar features of costlier products.
  1. Differentiation strategy
  2. Cost focus strategy
  3. Cost leadership strategy
  4. Cost domination strategy

#2

Stage of product life cycle in which sale volume is highest
  1. Introduction
  2. Growth
  3. Maturity
  4. Decline

#3

Which of the following is not one of 5 P’s of Marketing ?
  1. Price
  2. People
  3. Place
  4. Packaging

#4

Which of the following is not a step in Marketing process :-
  1. Situation Analysis
  2. Marketing Strategy
  3. Marketing Mix Decision
  4. Operational setup


#5

Who coined Societal Approach of Marketing?
  1. American Marketing Association
  2. Mazur
  3. Kotler
  4. Eldridge

#6

In BCG matrix, businesses with low growth rate and high market share are known as :-
  1. Dogs
  2. Cash Cows
  3. Question marks
  4. Stars

#7

What does “T” stands for in SWOT analysis :-
  1. Target
  2. Trial
  3. Threats
  4. Time

#8

In Bench-marking we compare business’s performance with
  1. Alternative products
  2. Companies in same industry
  3. Companies selling products in direct competition
  4. Subsidiaries

#9

In Skim pricing strategy, seller sets :-
  1. Cost plus margin price
  2. Very high price for price insensitive buyers
  3. Low price for high sales volume
  4. Seller sells at loss to gain market share

#10

In Penetration pricing strategy, seller sets :-
  1. Cost plus margin price
  2. Very high price for price insensitive buyers
  3. Low price for high sales volume
  4. Seller sells at loss to gain market share


Download Marketing notes

Download SBI PO Mains Practice Paper

Check Latest IBPS SO Marketing syllabus

Can I help you?

ramandeep singh

Hey I am Ramandeep Singh. I am determined to help students preparing for RBI, SEBI, NABARD and IBPS exams. Do you want me to help you ?

Join my class here
    Follow me:
Close Menu
Close Menu