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SBI PO Mains - Marketing Quiz

Published on Monday, July 20, 2015
Today I am going to share important marketing questions for SBI PO Mains exam. This week I planned to share 120 important questions.

#1

A competitive strategy in which a company sells company sells goods at lowest price with similar features of costlier products.
  1. Differentiation strategy
  2. Cost focus strategy
  3. Cost leadership strategy
  4. Cost domination strategy

#2

Stage of product life cycle in which sale volume is highest
  1. Introduction
  2. Growth
  3. Maturity
  4. Decline

#3

Which of the following is not one of 5 P’s of Marketing ?
  1. Price
  2. People
  3. Place
  4. Packaging

#4

Which of the following is not a step in Marketing process :-
  1. Situation Analysis
  2. Marketing Strategy
  3. Marketing Mix Decision
  4. Operational setup


#5

Who coined Societal Approach of Marketing?
  1. American Marketing Association
  2. Mazur
  3. Kotler
  4. Eldridge

#6

In BCG matrix, businesses with low growth rate and high market share are known as :-
  1. Dogs
  2. Cash Cows
  3. Question marks
  4. Stars

#7

What does “T” stands for in SWOT analysis :-
  1. Target
  2. Trial
  3. Threats
  4. Time

#8

In Bench-marking we compare business’s performance with
  1. Alternative products
  2. Companies in same industry
  3. Companies selling products in direct competition
  4. Subsidiaries

#9

In Skim pricing strategy, seller sets :-
  1. Cost plus margin price
  2. Very high price for price insensitive buyers
  3. Low price for high sales volume
  4. Seller sells at loss to gain market share

#10

In Penetration pricing strategy, seller sets :-
  1. Cost plus margin price
  2. Very high price for price insensitive buyers
  3. Low price for high sales volume
  4. Seller sells at loss to gain market share


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ramandeep singh

Ramandeep Singh, your guide to banking and insurance exams. With 14 years of experience and 5000+ selections, Ramandeep understands the path to success, having transitioned himself from Dena Bank and SBI. He's passionate about helping you achieve your banking and insurance dreams.

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