IBPS RRB Scale 2 Marketing notification has been released, today I am providing important dates, syllabus, and study material for IBPS RRB Scale 2 Marketing Officer exam:-
Tentative Dates 2024
Activity | Tentative Dates |
|---|---|
On-line registration including Edit/Modification of Application by candidates | 07.06.2024 to 27.06.2024 |
Payment of Application Fees/Intimation Charges (Online) | 07.06.2024 to 27.06.2024 |
Download of Call letter for Online exam – Main / Single | September 2024 |
Online Examination – Main / Single | Officers Scale II : 29.09.2024 |
Declaration of Result – Main/ Single (For Officers Scale I, II and III) | October 2024 |
Download of call letters for interview (For Officers Scale I, II and III) | October/November 2024 |
Conduct of interview (For Officers Scale I, II and III) | November 2024 |
Provisional Allotment (For Officers Scale I, II and III & Office Assistant. (Multipurpose)) | January 2025 |
Link to Apply |
Number of Vacancies
Post / s | Minimum Age(As on 01.06. 2024) | Maximum Age(As on 01.06. 2024) | Total Vacancies |
Officer Scale II – Senior Manager | 21 years | 32 years | 11 |
Eligibility Criteria
| Eligibility | Scale-II |
|---|---|
| Education | MBA in Marketing from a recognized university |
| Age | Above 21 years - Below 32 years i.e.: Candidates should not have been born earlier than 03.06.1992 and later than 31.05.2003 (both dates inclusive). |
| Experience | One Year (in the relevant field) |
Exam Pattern
| Subject | No of Questions | Marks |
|---|---|---|
| Reasoning | 40 | 40 |
| Quantitative Aptitude & Data Interpretation | 40 | 40 |
| Financial Awareness | 40 | 40 |
| English/Hindi Language | 40 | 20 |
| Computer Knowledge | 40 | 20 |
| Professional knowledge | 40 | 40 |
| Total | 240 | 200 |
| Time | Composite Time of Two Hours and thirty minutes | |
Syllabus
Quantitative Aptitude
- Data Interpretation
- Boats and Streams
- Time and Work
- Time, Speed and Distance
- Partnership
- Mixtures and Alligation
- Ages and Average
- Profit and Loss
- Percentage and Interest
- Problems on Trains
- Pipes and Cisterns
- Area and Volume
- Number Series
Reasoning
- Machine Input Out
- Puzzles
- Seating Arrangement
- Order and Ranking
- Inequalities
- Statement and Assumptions
- Statement and Conclusion
- Coding Decoding
- Cause and Effect
- Statement and Argument
- Venn Diagram/Syllogism
- Blood Relation
- Direction and Distance
Financial Awareness
- Indian Financial System
- Financial market instruments
- International reports and indices
- Latest government schemes
- Important committees
- Foreign investment and trade
- Latest circulars of RBI and SEBI
- Growth numbers by various organization
- Union budget
- Latest mergers and MOUs of banks and financial institutions
- Basics of macro economics
- Heads of various financial organizations
- Break-even Analysis
- Time Value of Money
- Mutual Funds
- Basel Norms
- Factoring
- Dividend Policy
- Factoring
- Derivatives- Future and Forward Contract
- Financial Regulations
- Rule 72, 114 and 144
- Working Capital and Banking Policy
- Regulatory organizations: SEBI/NABARD/RBI
English Language
- Reading Comprehension
- Cloze Test
- Error Spotting
- Double Fillers
- Sentence Rearrangement
- Vocabulary Based Questions
Professional Knowledge(Marketing)
Concepts of Marketing Management
- 4P and 5C of marketing
- Porter model
- Strategic planning process
- SWOT analysis
- Value chain
- Core Competencies
- Marketing Environment
- Factors Influencing Consumer Buyer Behavior
- The Marketing Research Process
Analysing the market
Developing marketing strategies
- Motivation theories: Freud, Maslow, Herzberg
- Buying Decision Process
- Market research
- Databases, Data Warehousing, Data Mining and Database marketing
- Marketing-Mix
- Marketing Funnel
- Customer Relationship Management
Developing marketing strategies
- Positioning and Differentiation
- Product Mix
- Market leadership strategies
- Product Life Cycle
- Brand Positioning
- Pricing Strategies
- Identifying Market Segments and Targets
- Market Communication
- Process for Effective Communication; Advertising
- Different Advertising Media
- Communicating the value
Branding
- Brand equity – Role, scope and models
- Brand positioning
- Differentiation Strategies
- Competitive Strategies for Market Leaders
- Product Life-Cycle Marketing
- Pricing strategy
Computer Knowledge
- Hardware and Software
- Operating System
- Internet Terms and Services
- MS-Office (MS-Word, MS-Excel, MS-PowerPoint)
- History of Computers
- Networking and Communication
- Network security
- Database
- DBMS
- Security Tools and Viruses
- Internet tools
Minimum scores - Online Single Examination and Interview (out of 100) 2022
|
Scale-II (Marketing) |
||||||||
|---|---|---|---|---|---|---|---|---|
|
SC |
ST |
OBC |
EWS |
General |
HI |
OC |
VI |
ID |
|
NA |
NA |
32.15 |
NA |
40.55 |
NA |
NA |
NA |
NA |
