IBPS RRB Scale 2 Marketing Officer Syllabus

IBPS RRB Scale 2 Marketing notification has been released, today I am providing important dates, syllabus, and study material for IBPS RRB Scale 2 Marketing Officer exam:-

Tentative Dates 2023

Process	Date
Recruitment Notification Release	01.06.2023 to 21.06.2023
Call Letter Download Date	September 2023
Marketing Officers Scale II Exam Date	10th September 2023

Eligibility Criteria

Age - Above 21 years - Below 32 years i.e. candidates should not have been born earlier than 03.06.1991 and later than 31.05.2002 (both dates inclusive)

Educational qualifications: MBA in Marketing from a recognized university

Work Experience: One Year (in the relevant field)

Exam Pattern

Subject	No of Questions	Marks
Reasoning	40	40
Quantitative Aptitude & Data Interpretation	40	40
Financial Awareness	40	40
English/Hindi Language	40	20
Computer Knowledge	40	20
Professional knowledge	40	40
Total	240	200
Time	Composite Time of Two Hours and thirty minutes

Syllabus

Quantitative Aptitude

• Data Interpretation
• Boats and Streams
• Time and Work
• Time, Speed and Distance
• Partnership
• Mixtures and Alligation
• Ages and Average
• Profit and Loss
• Percentage and Interest
• Problems on Trains
• Pipes and Cisterns
• Area and Volume
• Number Series

Reasoning

• Machine Input Out
• Puzzles
• Seating Arrangement
• Order and Ranking
• Inequalities
• Statement and Assumptions
• Statement and Conclusion
• Coding Decoding
• Cause and Effect
• Statement and Argument
• Venn Diagram/Syllogism
• Blood Relation
• Direction and Distance

Financial Awareness

• Indian Financial System
• Financial market instruments 
• International reports and indices 
• Latest government schemes 
• Important committees 
• Foreign investment and trade 
• Latest circulars of RBI and SEBI 
• Growth numbers by various organization 
• Union budget 
• Latest mergers and MOUs of banks and financial institutions 
• Basics of macro economics 
• Heads of various financial organizations 
• Break-even Analysis
• Time Value of Money
• Mutual Funds
• Basel Norms
• Factoring
• Dividend Policy
• Factoring
• Derivatives- Future and Forward Contract
• Financial Regulations
• Rule 72, 114 and 144
• Working Capital and Banking Policy
• Regulatory organizations: SEBI/NABARD/RBI

English Language 

• Reading Comprehension
• Cloze Test
• Error Spotting
• Double Fillers
• Sentence Rearrangement
• Vocabulary Based Questions

Professional Knowledge(Marketing)

Concepts of Marketing Management

• 4P and 5C of marketing
• Porter model
• Strategic planning process
• SWOT analysis
• Value chain
• Core Competencies

Marketing Environment

• Marketing Environment
• Factors Influencing Consumer Buyer Behavior
• The Marketing Research Process

Analysing the market

• Motivation theories: Freud, Maslow, Herzberg
• Buying Decision Process
• Market research

Connecting with customers

• Databases, Data Warehousing, Data Mining and Database marketing
• Marketing-Mix
• Marketing Funnel
• Customer Relationship Management

Developing marketing strategies

• Positioning and Differentiation
• Product Mix
• Market leadership strategies
• Product Life Cycle
• Brand Positioning
• Pricing Strategies
• Identifying Market Segments and Targets

Communication with customers

• Market Communication
• Process for Effective Communication; Advertising
• Different Advertising Media
• Communicating the value 

Branding

• Brand equity – Role, scope and models
• Brand positioning
• Differentiation Strategies
• Competitive Strategies for Market Leaders
• Product Life-Cycle Marketing
• Pricing strategy

Computer Knowledge

• Hardware and Software
• Operating System
• Internet Terms and Services
• MS-Office (MS-Word, MS-Excel, MS-PowerPoint)
• History of Computers
• Networking and Communication
• Network security
• Database 
• DBMS
• Security Tools and Viruses
• Internet tools

Join course here

Minimum scores - Online Single Examination and Interview (out of 100) 2022

Scale-II (Marketing)
SC	ST	OBC	EWS	General	HI	OC	VI	ID
NA	NA	32.15	NA	40.55	NA	NA	NA	NA