IBPS RRB Scale 2 Marketing Officer Syllabus 2025

IBPS RRB Scale 2 Marketing notification has been released, today I am providing important dates, syllabus, and study material for IBPS RRB Scale 2 Marketing Officer exam:-

Tentative Dates 2025

Activity	Tentative Dates
On-line registration including Edit/Modification of Application by candidates	01.09.2025 to 21.09.2025
Payment of Application Fees/Intimation Charges (Online)	01.09.2025 to 21.09.2025
Download of Call letter for Online exam – Main / Single	November / December, 2025
Online Examination – Main / Single	Officers Scale II : 28th December 2025
Declaration of Result – Main/ Single (For Officers Scale I, II and III)	January, 2026
Download of call letters for interview (For Officers Scale I, II and III)	January, 2026
Conduct of interview (For Officers Scale I, II and III)	January/ February, 2026
Provisional Allotment (For Officers Scale I, II and III & Office Assistant. (Multipurpose))	January/ February, 2026

Number of Vacancies

Post / s	Minimum Age	Maximum Age	Total Vacancies
Officer Scale II – Senior Manager	21 years	32 years	To be Updated

Relaxation in Age Limit

Sr. No	Category	Age Relaxation
1	Scheduled Caste/ scheduled Tribe Candidates	By 5 years
2	Other Backward classes (OBC) Candidates (Non-Creamy layer)	By 3 years
3	Persons With Benchmark Disability (PwBD) as defined under “The Rights of Persons With Disabilities Act, 2016”	By 10 years
4	In the case of Ex- servicemen commissioned officers, including ECOs/ SSCOs, who have rendered at least 5 years military service and have been released on completion of assignment (including those whose assignment is due to be completed within the next one year from the last date for receipt of application) other than by way of dismissal or discharge on account of misconduct or inefficiency or on account of physical disability attributable to military service or on invalidment, subject to ceiling as per Government guidelines	for the post of Officers - 5 years

Eligibility Criteria

Eligibility	Scale-II
Education	MBA in Marketing from a recognized university
Age	Above 21 years - Below 32 years i.e.: Candidates should not have been born earlier than 02.09.1993 and later than 01.09.2004 (both dates inclusive)
Experience	One Year (in the relevant field)

Credit History

The candidate applying shall ensure that, they maintain a healthy Credit history at the time of joining of RRBs. The minimum credit score will be as per the policy of participating RRBs, amended from time to time.
Candidates with unresolved CIBIL or similar agency issues must update their status or submit NOCs from lenders before joining. Failure to do so may lead to cancellation of the offer, at the bank’s discretion.

NOTE:

This clause does not apply to the candidates with no Bank account.
This requirement is not a pre-condition to apply.

Selection Procedure

Selection will be through on-line written test and personal interview. Merely satisfying the eligibility norms does not entitled a candidate to be called for Test or Interview.

Exam Pattern

Sr. no	Name of Section	No. of Questions	Marks	Time alloted
1	Professional Knowledge	40	40	30 minutes
2	Reasoning	40	40	30 minutes
3	Financial Awareness	40	40	15 minutes
4a*	English Language	40	20	30 minutes
4b*	Hindi Language	40	20	30 minutes
5	Computer Knowledge	40	20	15 minutes
6	Quantitative Aptitude & Data Interpretation	40	40	30 minutes
	Total	240	200	150 minutes

Note:

The test will be available bilingually, i.e. English and Hindi. There will be penalty for wrong answers marked in the Objective Tests. For each question for which a wrong answer has been given by the candidate one fourth or 0.25 of the marks assigned to that question will be deducted as penalty to arrive at corrected score. If a question is left blank, i.e. no answer is marked by the candidate; there will be no penalty for that question

Cut Off Score

For Officers Scale II and III : Candidates must clear minimum marks in each section of the Single Exam. Up to 3 times the number of vacancies per category may be shortlisted. Shortlisting depends on availability and merit; scores won’t be disclosed before interviews.
Clearing individual sections isn’t enough—candidates must score high overall to qualify for interview or allotment. Final shortlisting depends on merit and vacancy; IBPS’s decision is binding.

Scores Obtained in the Online Exam

For the post of Officers Scale II (Generalist and Specialist) and Scale III – Marks obtained in the single level online examination will be considered for shortlisting for interview and final merit listing.

Interview

Interview Marks: Total marks = 100; minimum qualifying = 40% (or 35% for SC/ST/OBC/PwBD).
Weightage: Final score = 80:20 ratio of Online Exam to Interview.
Score Calculation: Combined score based on Main Exam (Scale I) or Single Exam (Scale II & III) + Interview.
Score Disclosure: Interview scores won’t be shared if candidate fails to qualify or is barred.
Final Selection: Must qualify both stages and rank high in merit for provisional allotment

Syllabus

Quantitative Aptitude

Data Interpretation
Boats and Streams
Time and Work
Time, Speed and Distance
Partnership
Mixtures and Alligation
Ages and Average
Profit and Loss
Percentage and Interest
Problems on Trains
Pipes and Cisterns
Area and Volume
Number Series

Reasoning

Machine Input Out
Puzzles
Seating Arrangement
Order and Ranking
Inequalities
Statement and Assumptions
Statement and Conclusion
Coding Decoding
Cause and Effect
Statement and Argument
Venn Diagram/Syllogism
Blood Relation
Direction and Distance

Financial Awareness

RBI Circulars
Latest Government Schemes
Banking products
Banking Awareness(Updated on a monthly basis)
Priority sector lending
Basel Norms
RBI regulations for Commercial banks, RRBs, Small Finance Banks, HFCs, NBFCs, and UCBs
Indian Financial System
Financial market instruments
International reports and indices
Important committees
Foreign investment and trade
Union Budget
Latest mergers and MOUs of banks and financial institutions
Financial regulatory institutions in India
Mutual Funds
Ratio analysis
Break-even Analysis
Time Value of Money
Working capital management
Factoring
Dividend Policy
Factoring
Derivatives- Future and Forward Contract
Capital Structure
Cost of Capital
Cash Flow Statement
Banking Regulations Act, 1949
Negotiable Instruments Act, 1881
SARFAESI Act, 2002
Currency Act
Consumer Protection Act, 1986
Taxation Acts(Income Tax and GST)
Companies Act, 2013
RBI Act, 1934

English Language

Reading Comprehension
Cloze Test
Error Spotting
Double Fillers
Sentence Rearrangement
Vocabulary Based Questions

Professional Knowledge(Marketing)

Marketing management

1. Marketing Management

Introduction to Marketing
Introduction to Marketing Management
Nature and Scope of Marketing
Marketing Environment
Marketing Organization
Processes and Planning
Marketing Programs
Marketing Decisions
Marketing Mix (4Ps, 7Ps, etc.)
Exchange definition
Holistic Marketing
Marketing competitiveness

2. Marketing Planning and Strategies

Management Processes in Marketing
Types of Marketing Plan
Competitive Marketing Strategies
Interactions between the Marketing Mix and Marketing Environment
Control Mechanisms in Marketing
Strategic planning
Strategic units
Promotional Strategy
Advertisement strategies
Competitive strategy
Marketing control
Price volume control

3. Marketing Types

Marketing of Services
International Marketing
Rural Marketing
Bank Marketing
Insurance Marketing

4. Product Management

Introduction to Product Life Cycle
Product Planning & Development
Branding, Packaging, Labeling, Standardization & Grading
Pricing and Distribution channels
Levels of a product
Product mix
Product Portfolio Decisions
BCG matrix and its applications
Product planning,
New Product Development Process
Innovation and Creativity
Product Testing
Product Placement & Commercialization
Product Vertical Integration
Product development process

5. Pricing Decisions

Price and its Determinants
Objectives of Pricing Decisions
Factors Affecting Pricing Decisions
Pricing Policies and Strategies
Pricing Methods

6. Distribution Strategy

Meaning, Need for and Importance of Distribution Channel
Factors Influencing Channel Decisions
Types of Channels- Direct Channel, Indirect Channel
Functions of Channel Members

7. Promotion Mix and Sales

Promotion mix and its components
Advertising
Sales Promotion
Personal selling
Direct marketing
Public Relations and publicity
Online marketing
Developing an integrated promotion mix
Promotion Mix Decisions:

Advertising decisions
Sales promotion decisions
Personal selling decisions
Public Relations and Publicity decisions

8. Brand Management

Introduction to brands and brand management
Brand research and brand equity
Branding for different product categories
Branding & differentiation
Brand image
Brand element and brand association
Brand equity measurement
Competitive analysis
Brand positioning
Brand hierarchies
CBBE (Customer-based brand equity)
Branding & IMC

10. Advanced Marketing Techniques

Global marketing
Strategic Marketing Process
Value chain
Value creation
Nature & scope of rural markets,
Marketing to cooperatives,
Channels of distribution in rural India.
Inbound marketing, reverse marketing, up-selling, down-selling and cross-selling techniques
CSR.

11. Marketing Awareness

Popular brands and their
Popular acquisitions
Companies and their CEO's
Brand ambassadors of brands
Popular brand campaigns
Latest products and applications of banks

Strategic Management

1.Strategic Management - Concept and Types

Levels of Strategy
Forms of Strategy
Process of Strategy

2.External Analysis

PESTEL Framework
ETOP
QUEST
Porter’s 5 Forces
Impact Matrix
Strategic Group Mapping

3.Internal Analysis

Competitive Advantage
Critical Success Factors
Value Chain Analysis
Benchmarking
SWOT Analysis
SFAS Matrix
Strategic Advantage Profile (SAP)

4.Business Strategies

Generic Competitive Strategies
First Mover Advantages
Cooperative Strategies
Industry Life Cycle

5.Corporate Strategies

Growth Strategy
Stability Strategy
Retrenchment Strategy
Combination Strategy
Turnaround Management

6.Business Portfolio Analysis

BCG’s Matrix
Internal-External (IE) Matrix
GE McKinsey Matrix
Experience Curve
Grand Strategy Matrix
SPACE Matrix

7.Strategy Implementation and Evaluation

Strategy Implementation
Strategy and Structure Strategy
Strategy Evaluation and Control
Control Mechanisms
Strategic Incentive Management
McKinsey’s 7S Model

8.Management of Strategic Change

Barriers to Change
Models of strategic change
Change Requirement

Marketing Research

1.Introduction to Marketing Research

Marketing Research Process
Types of Marketing Research
Sources of Marketing Research

2.Research Problem and Research Approach

Research Problem
Research Approach

3.Research Design

Classifications of Research Design
Other Research Types
Errors in Research Design

4.Secondary Data Analysis

Types of Data
Types of Secondary Data
Data Mining
Geodemographic Data Analysis
Customer Relationship Management
Big Data
Web Analytics

5.Qualitative Research: Approaches

Phenomenology
Ethnographic Research
Grounded Theory
Case Study
Action Research

6.Qualitative Research: Techniques and Analysis

Focus Group
In-depth interview
Projective techniques
Data Analysis for Qualitative research
Approaches to Data Analysis

7.Survey Method and Observation

Modes of Survey Questionnaire
Evaluation of the Survey Methods
Sources of Errors in Surveys
Observation Techniques
Types of Observation Techniques

8.Causal Research and Experimentation

Causality
Experiment Method
Steps of Experimental method
Types of Extraneous Variables
Controlling Extraneous Variables
Other issues in Experimental Design
Validity
Classification of Experimental designs
Laboratory and Field Experiments
Basic versus Factorial Experimental Designs
Test Marketing

9.Measurement and Scaling

Measurement and Scaling
Scale characteristics
Types of Scales
Nature of Scales
Types of Scaling techniques
Multi Item Scale
Scale Evaluation

Questionnaire Design

Basic Considerations in Questionnaire Design
Questionnaire Design Process

Sampling and Hypothesis Testing

Process of Sampling Design
Classification of Sampling Techniques
Sampling Distribution
Hypothesis Testing
Type I and Type II Errors
Process of Hypothesis Testing

12.Data Analysis Approaches

Factor Analysis
Cluster Analysis
Multidimensional Scaling
Conjoint Analysis

13.Forecasting Techniques

Forecasting Methods
Qualitative Forecasts
Time Series Forecasting
Simple Linear Regression
Correlation
Multiple Regression
Seasonal Adjustments
Accuracy of Forecast

Consumer Behaviour:

1.Understanding Consumer Behaviour

Consumer Behaviour and Marketing Strategy

2.Motivation, Ability and Opportunity

Consumer Motivation
Consumer Ability
Consumer Opportunity

3.Perception and Comprehension

Perception
Comprehension
Sensory Marketing

4.Memory, Knowledge and Learning Memory

Memory Enhancement Techniques
Knowledge Content
Knowledge Structure
Knowledge Flexibility
Memory and Retrieval
Learning

5.High and Low Effort based Attitudes

Attitudes
Attitudes based on High Efforts
Attitudes Based on Low Efforts
Theories of Attitudes
Changing Attitudes

6.Process of Making Decisions

Problem Recognition
Information Search
Choosing among alternatives
High Effort Judgment and Decision Making
Low Effort Judgment and Decision Making
Purchase Decisions
Consumer Problems
Organizational Buying Decisions

7.Post-Decision Processes

Model of Learning from Consumer Experience
Satisfaction or Dissatisfaction Judgments
Satisfaction or Dissatisfaction based on Feelings
Responses to Dissatisfaction
Disposition

8.Social Influences and Consumer Diversity

Social Influences
Social Power and Group Influences
Reference Groups
Consumer Socialization
Normative and Informational Influence
Consumer Diversity
Household and Social Class Influences

9.Psychographics Components Values Personality Lifestyles

Values
Personality
Lifestyles

10.Innovations, Adoption, Resistance and Diffusion

Classification of Innovations
Resistance versus Adoption
Diffusion’
Influences on Adoption, Resistance, and Diffusion
Fashion System

11.Symbolic Consumer Behaviour

Emblematic Function
Role Acquisition Function
Connectedness Function
Expressiveness Function
Special Brands and Possessions
Gift Giving

11.Fundamentals of Economics

Demand and Supply analysis
Consumer Behaviour
Production Theory
Market Structure

Digital Marketing:

1.Introducing Digital Marketing

Digital Marketing
Characteristics of Digital Media
e-Commerce and e-Business
Benefits of Digital Media
Challenges of Digital Communications

2.Analysis of Environment

Situation Analysis
Customer Analysis
Consumer Buying Process
Competitor Analysis
Channel Structure
Business Model
Revenue Models
Macro Environment
Legal and Ethical Environment

3.Digital Marketing Strategy

Strategy Formulation
Online Revenue Contribution
Strategy Implementation and Control

Digital Marketing and Marketing Mix

Product
Price
Place
Promotion
People, Process, and Physical evidence

5.Customer Relationship Management

Customer Lifecycle Management

6.Customer Experience

Website Development Process
Analysis and Design of Website
Development and Testing
Service Quality

7.Digital Campaign Planning

Digital Marketing Campaigns

8.Marketing Communications

Steps of Online advertising
Search Engine Marketing
Search Engine Optimisation
Paid Search Marketing
Display Advertising

Online Public Relations
Affiliate Marketing
Email Marketing
Mobile Marketing
Social Media Marketing
Offline Promotion Techniques

9.Evaluation of Digital Marketing

Web Analytics
Google Analytics

10.Emerging Technologies

Cloud Computing
Artificial Intelligence
Expert Systems
Fuzzy Logic
Neural Network
Big Data
Blockchain and Bitcoins

Computer Knowledge

Hardware and Software
Operating System
Internet Terms and Services
MS-Office (MS-Word, MS-Excel, MS-PowerPoint)
History of Computers
Networking and Communication
Network security
Database
DBMS
Security Tools and Viruses
Internet tools

Join course here