IBPS RRB Scale 2 Marketing notification has been released, today I am providing important dates, syllabus, and study material for IBPS RRB Scale 2 Marketing Officer exam:-
Tentative Dates 2025
Activity | Tentative Dates |
|---|---|
On-line registration including Edit/Modification of Application by candidates | To be Updated |
Payment of Application Fees/Intimation Charges (Online) | To be Updated |
Download of Call letter for Online exam – Main / Single | To be Updated |
Online Examination – Main / Single | Officers Scale II : 28th December 2025 |
Declaration of Result – Main/ Single (For Officers Scale I, II and III) | To be Updated |
Download of call letters for interview (For Officers Scale I, II and III) | To be Updated |
Conduct of interview (For Officers Scale I, II and III) | To be Updated |
Provisional Allotment (For Officers Scale I, II and III & Office Assistant. (Multipurpose)) | To be Updated |
Link to Apply |
Number of Vacancies
Post / s | Minimum Age | Maximum Age | Total Vacancies |
Officer Scale II – Senior Manager | 21 years | 32 years | To be Updated |
Eligibility Criteria
| Eligibility | Scale-II |
|---|---|
| Education | MBA in Marketing from a recognized university |
| Age | Above 21 years - Below 32 years i.e.: Candidates should not have been born earlier than 03.06.1992 and later than 31.05.2003 (both dates inclusive). |
| Experience | One Year (in the relevant field) |
Exam Pattern
| Subject | No of Questions | Marks |
|---|---|---|
| Reasoning | 40 | 40 |
| Quantitative Aptitude & Data Interpretation | 40 | 40 |
| Financial Awareness | 40 | 40 |
| English/Hindi Language | 40 | 20 |
| Computer Knowledge | 40 | 20 |
| Professional knowledge | 40 | 40 |
| Total | 240 | 200 |
| Time | Composite Time of Two Hours and thirty minutes | |
Syllabus
Quantitative Aptitude
- Data Interpretation
- Boats and Streams
- Time and Work
- Time, Speed and Distance
- Partnership
- Mixtures and Alligation
- Ages and Average
- Profit and Loss
- Percentage and Interest
- Problems on Trains
- Pipes and Cisterns
- Area and Volume
- Number Series
Reasoning
- Machine Input Out
- Puzzles
- Seating Arrangement
- Order and Ranking
- Inequalities
- Statement and Assumptions
- Statement and Conclusion
- Coding Decoding
- Cause and Effect
- Statement and Argument
- Venn Diagram/Syllogism
- Blood Relation
- Direction and Distance
Financial Awareness
- RBI Circulars
- Latest Government Schemes
- Banking products
- Banking Awareness(Updated on a monthly basis)
- Priority sector lending
- Basel Norms
- RBI regulations for Commercial banks, RRBs, Small Finance Banks, HFCs, NBFCs, and UCBs
- Indian Financial System
- Financial market instruments
- International reports and indices
- Important committees
- Foreign investment and trade
- Union Budget
- Latest mergers and MOUs of banks and financial institutions
- Financial regulatory institutions in India
- Mutual Funds
- Ratio analysis
- Break-even Analysis
- Time Value of Money
- Working capital management
- Factoring
- Dividend Policy
- Factoring
- Derivatives- Future and Forward Contract
- Capital Structure
- Cost of Capital
- Cash Flow Statement
- Banking Regulations Act, 1949
- Negotiable Instruments Act, 1881
- SARFAESI Act, 2002
- Currency Act
- Consumer Protection Act, 1986
- Taxation Acts(Income Tax and GST)
- Companies Act, 2013
- RBI Act, 1934
English Language
- Reading Comprehension
- Cloze Test
- Error Spotting
- Double Fillers
- Sentence Rearrangement
- Vocabulary Based Questions
Professional Knowledge(Marketing)
Marketing management
1. Marketing Management
- Introduction to Marketing
- Introduction to Marketing Management
- Nature and Scope of Marketing
- Marketing Environment
- Marketing Organization
- Processes and Planning
- Marketing Programs
- Marketing Decisions
- Marketing Mix (4Ps, 7Ps, etc.)
- Exchange definition
- Holistic Marketing
- Marketing competitiveness
2. Marketing Planning and Strategies
- Management Processes in Marketing
- Types of Marketing Plan
- Competitive Marketing Strategies
- Interactions between the Marketing Mix and Marketing Environment
- Control Mechanisms in Marketing
- Strategic planning
- Strategic units
- Promotional Strategy
- Advertisement strategies
- Competitive strategy
- Marketing control
- Price volume control
3. Marketing Types
- Marketing of Services
- International Marketing
- Rural Marketing
- Bank Marketing
- Insurance Marketing
4. Product Management
- Introduction to Product Life Cycle
- Product Planning & Development
- Branding, Packaging, Labeling, Standardization & Grading
- Pricing and Distribution channels
- Levels of a product
- Product mix
- Product Portfolio Decisions
- BCG matrix and its applications
- Product planning,
- New Product Development Process
- Innovation and Creativity
- Product Testing
- Product Placement & Commercialization
- Product Vertical Integration
- Product development process
5. Pricing Decisions
- Price and its Determinants
- Objectives of Pricing Decisions
- Factors Affecting Pricing Decisions
- Pricing Policies and Strategies
- Pricing Methods
6. Distribution Strategy
- Meaning, Need for and Importance of Distribution Channel
- Factors Influencing Channel Decisions
- Types of Channels- Direct Channel, Indirect Channel
- Functions of Channel Members
7. Promotion Mix and Sales
- Promotion mix and its components
- Advertising
- Sales Promotion
- Personal selling
- Direct marketing
- Public Relations and publicity
- Online marketing
- Developing an integrated promotion mix
- Promotion Mix Decisions:
- Advertising decisions
- Sales promotion decisions
- Personal selling decisions
- Public Relations and Publicity decisions
8. Brand Management
- Introduction to brands and brand management
- Brand research and brand equity
- Branding for different product categories
- Branding & differentiation
- Brand image
- Brand element and brand association
- Brand equity measurement
- Competitive analysis
- Brand positioning
- Brand hierarchies
- CBBE (Customer-based brand equity)
- Branding & IMC
10. Advanced Marketing Techniques
- Global marketing
- Strategic Marketing Process
- Value chain
- Value creation
- Nature & scope of rural markets,
- Marketing to cooperatives,
- Channels of distribution in rural India.
- Inbound marketing, reverse marketing, up-selling, down-selling and cross-selling techniques
- CSR.
11. Marketing Awareness
- Popular brands and their
- Popular acquisitions
- Companies and their CEO's
- Brand ambassadors of brands
- Popular brand campaigns
- Latest products and applications of banks
Strategic Management
1.Strategic Management - Concept and Types
- Levels of Strategy
- Forms of Strategy
- Process of Strategy
2.External Analysis
- PESTEL Framework
- ETOP
- QUEST
- Porter’s 5 Forces
- Impact Matrix
- Strategic Group Mapping
3.Internal Analysis
- Competitive Advantage
- Critical Success Factors
- Value Chain Analysis
- Benchmarking
- SWOT Analysis
- SFAS Matrix
- Strategic Advantage Profile (SAP)
4.Business Strategies
- Generic Competitive Strategies
- First Mover Advantages
- Cooperative Strategies
- Industry Life Cycle
5.Corporate Strategies
- Growth Strategy
- Stability Strategy
- Retrenchment Strategy
- Combination Strategy
- Turnaround Management
6.Business Portfolio Analysis
- BCG’s Matrix
- Internal-External (IE) Matrix
- GE McKinsey Matrix
- Experience Curve
- Grand Strategy Matrix
- SPACE Matrix
7.Strategy Implementation and Evaluation
- Strategy Implementation
- Strategy and Structure Strategy
- Strategy Evaluation and Control
- Control Mechanisms
- Strategic Incentive Management
- McKinsey’s 7S Model
8.Management of Strategic Change
- Barriers to Change
- Models of strategic change
- Change Requirement
Marketing Research
1.Introduction to Marketing Research
- Marketing Research Process
- Types of Marketing Research
- Sources of Marketing Research
2.Research Problem and Research Approach
- Research Problem
- Research Approach
3.Research Design
- Classifications of Research Design
- Other Research Types
- Errors in Research Design
4.Secondary Data Analysis
- Types of Data
- Types of Secondary Data
- Data Mining
- Geodemographic Data Analysis
- Customer Relationship Management
- Big Data
- Web Analytics
5.Qualitative Research: Approaches
- Phenomenology
- Ethnographic Research
- Grounded Theory
- Case Study
- Action Research
6.Qualitative Research: Techniques and Analysis
- Focus Group
- In-depth interview
- Projective techniques
- Data Analysis for Qualitative research
- Approaches to Data Analysis
7.Survey Method and Observation
- Modes of Survey Questionnaire
- Evaluation of the Survey Methods
- Sources of Errors in Surveys
- Observation Techniques
- Types of Observation Techniques
8.Causal Research and Experimentation
- Causality
- Experiment Method
- Steps of Experimental method
- Types of Extraneous Variables
- Controlling Extraneous Variables
- Other issues in Experimental Design
- Validity
- Classification of Experimental designs
- Laboratory and Field Experiments
- Basic versus Factorial Experimental Designs
- Test Marketing
9.Measurement and Scaling
- Measurement and Scaling
- Scale characteristics
- Types of Scales
- Nature of Scales
- Types of Scaling techniques
- Multi Item Scale
- Scale Evaluation
- Questionnaire Design
- Basic Considerations in Questionnaire Design
- Questionnaire Design Process
- Sampling and Hypothesis Testing
- Process of Sampling Design
- Classification of Sampling Techniques
- Sampling Distribution
- Hypothesis Testing
- Type I and Type II Errors
- Process of Hypothesis Testing
12.Data Analysis Approaches
- Factor Analysis
- Cluster Analysis
- Multidimensional Scaling
- Conjoint Analysis
13.Forecasting Techniques
- Forecasting Methods
- Qualitative Forecasts
- Time Series Forecasting
- Simple Linear Regression
- Correlation
- Multiple Regression
- Seasonal Adjustments
- Accuracy of Forecast
Consumer Behaviour:
1.Understanding Consumer Behaviour
- Consumer Behaviour and Marketing Strategy
2.Motivation, Ability and Opportunity
- Consumer Motivation
- Consumer Ability
- Consumer Opportunity
3.Perception and Comprehension
- Perception
- Comprehension
- Sensory Marketing
4.Memory, Knowledge and Learning Memory
- Memory Enhancement Techniques
- Knowledge Content
- Knowledge Structure
- Knowledge Flexibility
- Memory and Retrieval
- Learning
5.High and Low Effort based Attitudes
- Attitudes
- Attitudes based on High Efforts
- Attitudes Based on Low Efforts
- Theories of Attitudes
- Changing Attitudes
6.Process of Making Decisions
- Problem Recognition
- Information Search
- Choosing among alternatives
- High Effort Judgment and Decision Making
- Low Effort Judgment and Decision Making
- Purchase Decisions
- Consumer Problems
- Organizational Buying Decisions
7.Post-Decision Processes
- Model of Learning from Consumer Experience
- Satisfaction or Dissatisfaction Judgments
- Satisfaction or Dissatisfaction based on Feelings
- Responses to Dissatisfaction
- Disposition
8.Social Influences and Consumer Diversity
- Social Influences
- Social Power and Group Influences
- Reference Groups
- Consumer Socialization
- Normative and Informational Influence
- Consumer Diversity
- Household and Social Class Influences
9.Psychographics Components Values Personality Lifestyles
- Values
- Personality
- Lifestyles
10.Innovations, Adoption, Resistance and Diffusion
- Classification of Innovations
- Resistance versus Adoption
- Diffusion’
- Influences on Adoption, Resistance, and Diffusion
- Fashion System
11.Symbolic Consumer Behaviour
- Emblematic Function
- Role Acquisition Function
- Connectedness Function
- Expressiveness Function
- Special Brands and Possessions
- Gift Giving
11.Fundamentals of Economics
- Demand and Supply analysis
- Consumer Behaviour
- Production Theory
- Market Structure
Digital Marketing:
1.Introducing Digital Marketing
- Digital Marketing
- Characteristics of Digital Media
- e-Commerce and e-Business
- Benefits of Digital Media
- Challenges of Digital Communications
2.Analysis of Environment
- Situation Analysis
- Customer Analysis
- Consumer Buying Process
- Competitor Analysis
- Channel Structure
- Business Model
- Revenue Models
- Macro Environment
- Legal and Ethical Environment
3.Digital Marketing Strategy
- Strategy Formulation
- Online Revenue Contribution
- Strategy Implementation and Control
- Digital Marketing and Marketing Mix
- Product
- Price
- Place
- Promotion
- People, Process, and Physical evidence
5.Customer Relationship Management
- Customer Lifecycle Management
6.Customer Experience
- Website Development Process
- Analysis and Design of Website
- Development and Testing
- Service Quality
7.Digital Campaign Planning
- Digital Marketing Campaigns
8.Marketing Communications
- Steps of Online advertising
- Search Engine Marketing
- Search Engine Optimisation
- Paid Search Marketing
- Display Advertising
- Online Public Relations
- Affiliate Marketing
- Email Marketing
- Mobile Marketing
- Social Media Marketing
- Offline Promotion Techniques
9.Evaluation of Digital Marketing
- Web Analytics
- Google Analytics
10.Emerging Technologies
- Cloud Computing
- Artificial Intelligence
- Expert Systems
- Fuzzy Logic
- Neural Network
- Big Data
- Blockchain and Bitcoins
- Hardware and Software
- Operating System
- Internet Terms and Services
- MS-Office (MS-Word, MS-Excel, MS-PowerPoint)
- History of Computers
- Networking and Communication
- Network security
- Database
- DBMS
- Security Tools and Viruses
- Internet tools
