IBPS RRB Scale 2 Marketing Officer Syllabus

IBPS RRB Scale 2 Marketing notification has been released, today I am providing important dates, syllabus and study material for IBPS RRB Scale 2 Marketing Officer exam:-

Tentative Dates 2019

Process Date
Recruitment Notification Release 4 July 2019
Call Letter Download Date July 2019
Marketing Officers Scale II 22 September 2019

Eligibility Criteria

Age - Above 21 years - Below 32 years i.e. candidates should not have been born earlier than 03.06.1987 and later than 31.05.1998 (both dates inclusive).

Educational qualifications: Marketing Officer MBA in Marketing from a recognized university

Work Experience: One Year (in the relevant field)

Exam Pattern

Subject No of Questions Marks
Reasoning 40 50
Quantitative Aptitude & Data

Interpretation
40 50
Financial Awareness 40 40
English/Hindi Language 40 40
Computer Knowledge 40 20
Professional knowledge 40 20
Total 240 240
TIme Composite Time of Two Hours and thirty minutes

Syllabus

Quantitative Aptitude

  • Data Interpretation
  • Boats and Streams
  • Time and Work
  • Time, Speed and Distance
  • Partnership
  • Mixtures and Alligation
  • Ages and Average
  • Profit and Loss
  • Percentage and Interest
  • Problems on Trains
  • Pipes and Cisterns
  • Area and Volume
  • Number Series

Reasoning

  • Machine Input Out
  • Puzzles
  • Seating Arrangement
  • Order and Ranking
  • Inequalities
  • Statement and Assumptions
  • Statement and Conclusion
  • Coding Decoding
  • Cause and Effect
  • Statement and Argument
  • Venn Diagram/Syllogism
  • Blood Relation
  • Direction and Distance

Financial Awareness

  • Indian Financial System
  • Financial market instruments 
  • International reports and indices 
  • Latest government schemes 
  • Important committees 
  • Foreign investment and trade 
  • Latest circulars of RBI and SEBI 
  • Growth numbers by various organization 
  • Union budget 
  • Latest mergers and MOUs of banks and financial institutions 
  • Basics of macro economics 
  • Heads of various financial organizations 
  • Break-even Analysis
  • Time Value of Money
  • Mutual Funds
  • Basel Norms
  • Factoring
  • Dividend Policy
  • Factoring
  • Derivatives- Future and Forward Contract
  • Financial Regulations
  • Rule 72, 114 and 144
  • Working Capital and Banking Policy
  • Regulatory organizations: SEBI/NABARD/RBI

English Language 

  • Reading Comprehension
  • Cloze Test
  • Error Spotting
  • Double Fillers
  • Sentence Rearrangement
  • Vocabulary Based Questions

Professional Knowledge(Marketing)

Concepts of Marketing Management
  • 4P and 5C of marketing
  • Porter model
  • Strategic planning process
  • SWOT analysis
  • Value chain
  • Core Competencies

Marketing Environment
  • Marketing Environment
  • Factors Influencing Consumer Buyer Behavior
  • The Marketing Research Process

Analysing the market
  • Motivation theories: Freud, Maslow, Herzberg
  • Buying Decision Process
  • Market research

Connecting with customers
  • Databases, Data Warehousing, Data Mining and Database marketing
  • Marketing-Mix
  • Marketing Funnel
  • Customer Relationship Management

Developing marketing strategies
  • Positioning and Differentiation
  • Product Mix
  • Market leadership strategies
  • Product Life Cycle
  • Brand Positioning
  • Pricing Strategies
  • Identifying Market Segments and Targets

Communication with customers
  • Market Communication
  • Process for Effective Communication; Advertising
  • Different Advertising Media
  • Communicating the value 

Branding
  • Brand equity – Role, scope and models
  • Brand positioning
  • Differentiation Strategies
  • Competitive Strategies for Market Leaders
  • Product Life-Cycle Marketing
  • Pricing strategy

Computer Knowledge

  • Hardware and Software
  • Operating System
  • Internet Terms and Services
  • MS-Office (MS-Word, MS-Excel, MS-PowerPoint)
  • History of Computers
  • Networking and Communication
  • Network security
  • Database 
  • DBMS
  • Security Tools and Viruses
  • Internet tools
ibps rrb marketing

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