Here we are sharing the Important information about the latest notification about the Exam Date, Number of vacancies, Exam pattern and Syllabus for IBPS SO Marketing according to the latest pattern. This syllabus isn't official, we have framed this syllabus based on the latest exam trends and previous year's papers.
Important Dates
|
Particulars |
Date |
|
On-line registration including Edit/Modification of Application by candidates |
01.08.2024 to 21.08.2024 |
|
Payment of Application Fees/Intimation Charges (Online) |
01.08.2024 to 21.08.2024 |
|
Download of Call letter for Online exam – Main / Single |
October, 2024 |
|
Online Examination – Preliminary |
November, 2024 |
|
Result of Online examination – Preliminary |
November/ December , 2024 |
|
Download of Call letter for Online examination – Main |
December, 2024 |
|
Online Examination – Main |
December, 2024 |
|
Declaration of Result – Main Examination |
January/ February |
|
Provisional Allotment |
February/ March 2025 |
|
Provisional Allotment |
April, 2025 |
Number of Vacancies
|
Post / s |
Minimum Age |
Maximum Age (As on 01.08. 2024) |
Total Vacancies |
|
Marketing Officer (Scale I) |
20 years |
30 years |
205+8(PWBD) |
Relaxation in Age Limit
Sr. No | Category | Age Relaxation |
1 | Scheduled Caste/ scheduled Tribe Candidates | By 5 years |
2 | Other Backward classes (OBC) Candidates (Non-Creamy layer) | By 3 years |
3 | Persons With Benchmark Disability (PwBD) as defined under “The Rights of Persons With Disabilities Act, 2016” | By 10 years |
4 | Ex-Servicemen, Commissioned Officers including Emergency Commissioned Officers (ECOs)/ Short Service Commissioned Officers (SSCOs) who have rendered at least 5 years military service and have been released on completion of assignment (including those whose assignment is due to be completed within one year from the last date of receipt of application) otherwise than by way of dismissal or discharge on account of misconduct or inefficiency or physical disability attributable to military service or invalidment, subject to ceiling as per Government guidelines | 5 years |
5 | Persons affected by 1984 riots | 5 years |
Note: The maximum age limit specified is applicable to General Category candidates and Economically Weaker Section (EWS) Category Candidates.
Qualifications
|
Posts |
Essential Educational Qualification |
|
Marketing Officer (Scale I) |
Graduate and Two Years Full time MMS (Marketing)/ Two Years Full time MBA (Marketing)/ Two Years Full time PGDBA / PGDBM/ PGPM/ PGDM with specialization in Marketing |
Educational Qualifications: (from a University/ Institution/ Board recognised by Govt. Of India/ approved by Govt. Regulatory Bodies)
Credit History
- The candidate applying shall ensure that, they maintain a healthy Credit history at the time of joining of participating banks. The minimum credit score will be as per the policy of Participating Banks, amended from time to time.
- Those candidates whose CIBIL status has not been updated before the date of joining, have to either get the CIBIL status updated or produce the NOCs from lender to the effect that there is no outstanding with respect to the accounts adversely reflected in the CIBIL, failing which the letter of offer may be withdrawn / cancelled. The final discretion in this regard remains with the allotted Bank.
NOTE: Candidates with no bank account shall not be required to produce the CIBIL status. CIBIL Score requirement is not a pre-condition to apply.
Selection Procedure
The IBPS SO Recruitment process to select Specialist officers through IBPS SO 2024 is done in three phases:
- Online Preliminary Exam
- Online Mains Exam
- Interview Process
A candidate must qualify for both the preliminary exam and the main exam to proceed to the interview round. The candidates selected after the interview round are given the appointment letter.
Interview:
- The total marks allotted for Interview are 100. The minimum qualifying marks in interview will not be less than 40% (35% for SC/ST/OBC/PwBD candidates).
- The weightage (ratio) of Online Main Examination and interview will be 80:20 respectively.
- The combined final score of candidates shall be arrived at on the basis of total scores obtained by the candidates in the Online Main Examination of CRP- SPL-XIV and Interview.
- Interview score of the candidates failing to secure minimum qualifying marks or otherwise barred from the interview or further process shall not be disclosed.
Exam Pattern
Preliminary Exam
| Serial No. | Name of Tests | No. of Questions | Maximum Marks | Duration |
|---|---|---|---|---|
| 1 | English Language | 50 | 25 | 40 Minutes |
| 2 | Reasoning | 50 | 50 | 40 Minutes |
| 3 | Quantitative Aptitude | 50 | 50 | 40 Minutes |
| TOTAL | 150 | 125 | 2 Hours |
Mains Exam
| Name of Tests | No. of Questions | Maximum Marks | Duration |
|---|---|---|---|
| Professional Knowledge | 60 | 60 | 45 Minutes |
Penalty for wrong answers (applicable to both – online preliminary and online main examinations):
There will be penalty for wrong answers marked in the Objective Tests. For each question for which a wrong answer has been given by the candidate one fourth or 0.25 of the marks assigned to that question will be deducted as penalty to arrive at corrected score. If a question is left blank, i.e. no answer is marked by the candidate, there will be no penalty for that question IBPS reserves the right to make the duration of Tests separate for each test. This will be duly communicated to the candidates in the information Handout.
Syllabus for Preliminary Examination
Quantitative Aptitude
- Data Interpretation
- Data Sufficiency
- Number Series
- Time and Work
- Time and Distance
- Simple and Compound Interest
- Ratio and Proportion
- Averages
- Mixture and Allegation
- Pipes and Cisterns
- Problems based on trains
- Percentages
- Partnership
- Clocks
- Permutation and Combinations
- Probability
- Profit, Loss and Discount
- Elements of Algebra
- Quadratic Equations
Reasoning Ability
- Coding & Decoding
- Syllogism
- Machine Input Output
- Puzzles
- Seating Arrangements
- Direction Sense Test
- Blood Relations
- Problems based on Ages
- Ranking and Order
- Data Sufficiency
- Statement and Conclusions
- Statement and Assumptions
- Statement and Arguments
- Logical Reasoning
- Alphanumeric series
- Inequalities
- Tabulation
- Analogy and classification
- Clocks and Calendar
- Non- Verbal Reasoning
English Language
- Reading Comprehensions
- Para Jumbles
- Para Completion
- Vocabulary
- Error Spotting
- Sentence Improvement
- Cloze test
- Rearrangement of sentences
Syllabus for Mains Examination
Professional knowledge
In previous years IBPS SO Marketing Mains exam, we noticed that questions were asked from Management as well as from Financial Awareness.
1. Marketing Management (Weightage: 10-12 questions)
- Introduction to Marketing
- Introduction to Marketing Management
- Nature and Scope of Marketing
- Marketing Environment
- Marketing Organization
- Processes and Planning
- Marketing Programs
- Marketing Decisions
- Marketing Mix (4Ps, 7Ps, etc.)
- Exchange definition
- Holistic Marketing
- Marketing competitiveness
- Marketing Research
- Competitor Analysis
- Market Segmentation
- User Research & Feedback
- Research Tools
- Demand Forecasting
3. Marketing Planning and Strategies (Weightage: 8-12 questions)
- Management Processes in Marketing
- Types of Marketing Plan
- Competitive Marketing Strategies
- Interactions between the Marketing Mix and Marketing Environment
- Control Mechanisms in Marketing
- Strategic planning
- Strategic units
- Promotional Strategy
- Advertisement strategies
- Competitive strategy
- Marketing control
- Price volume control
4. Marketing Types(Weightage: 1-2 questions)
- Marketing of Services
- International Marketing
- Rural Marketing
- Bank Marketing
- Insurance Marketing
5. Product Management (Weightage: 10-12 questions)
- Introduction to Product Life Cycle
- Product Planning & Development
- Branding, Packaging, Labeling, Standardization & Grading
- Pricing and Distribution channels
- Levels of a product
- Product mix
- Product Portfolio Decisions
- BCG matrix and its applications
- Product planning,
- New Product Development Process
- Innovation and Creativity
- Product Testing
- Product Placement & Commercialization
- Product Vertical Integration
- Product development process
6. Pricing Decisions (Weightage: 2-3 questions)
- Price and its Determinants
- Objectives of Pricing Decisions
- Factors Affecting Pricing Decisions
- Pricing Policies and Strategies
- Pricing Methods
7. Distribution Strategy (Weightage: 1-3 questions)
- Meaning, Need for and Importance of Distribution Channel
- Factors Influencing Channel Decisions
- Types of Channels- Direct Channel, Indirect Channel
- Functions of Channel Members
8. Promotion Mix and Sales(Weightage: 2-3 questions)
- Promotion mix and its components
- Advertising
- Sales Promotion
- Personal selling
- Direct marketing
- Public Relations and publicity
- Online marketing
- Developing an integrated promotion mix
- Promotion Mix Decisions:
- Advertising decisions
- Sales promotion decisions
- Personal selling decisions
- Public Relations and Publicity decisions
9. Brand Management (Weightage: 2-3 questions)
- Introduction to brands and brand management
- Brand research and brand equity
- Branding for different product categories
- Branding & differentiation
- Brand image
- Brand element and brand association
- Brand equity measurement
- Competitive analysis
- Brand positioning
- Brand hierarchies
- CBBE (Customer-based brand equity)
- Branding & IMC
10. Consumer Behavior (Weightage: 2-3 questions)
- Determinants of consumer behaviour
- Types of buying decisions
- Stages of the buying process
- Importance of consumer behaviour study
- Consumer personality & brand personality
- Buying influences
- Buying process
- Factors influencing buying decisions
- Models of buying behaviour
- Post-purchase behaviour
- Data collection techniques
- Sources of secondary data for marketing decisions
- Buyer-supplier relationship
- Customer value
11. Services/Digital Marketing (Weightage: 2-3 questions)
- Customer relationship management (CRM)
- Internet marketing
- Social Media Optimization (SMO)
- Social Media Marketing (SMM) and Search Engine Optimization (SEO)
- The distinction between goods and services
- Marketing mix for services
- Types of services
- Strategies for Services Marketing
12. Advanced Marketing Techniques (Weightage: 2-3 questions)
- Global marketing
- Strategic Marketing Process
- Value chain
- Value creation
- Nature & scope of rural markets,
- Marketing to cooperatives,
- Channels of distribution in rural India.
- Inbound marketing, reverse marketing, up-selling, down-selling and cross-selling techniques
- CSR.
13. Miscellaneous Topics (Weightage: 1-2 questions)
- Social Responsibility
- Marketing Ethics
- Consumer Protection in India
- Wholesale and Retail Trade
- NPV theory
- HERZBERG Theory
- Alliance marketing
- Green marketing
- E-commerce
- E-marketing
- E-Retailing
- Relationship marketing
- Mobile marketing
14. Marketing Awareness
- Popular brands and their
- Popular acquisitions
- Companies and their CEO's
- Brand ambassadors of brands
- Popular brand campaigns
- Latest products and applications of banks
15. Financial Awareness
- Indian Financial System
- Banking Reforms
- Regulatory Bodies in India- NABARD, SEBI etc.
- International Banking
- Important RBI Circulars
- Latest Updates in Financial & Capital Markets
- Financial Terms
- Banking Terms
- Latest Acts related to Banking
- Priority Sector Lending
- NPA - latest news
- SARFAESI Act
- RBI Monetary Policy
- Capital & Money Market Instrument
- Commercial Banks, NBFCs, HFC - Latest news
- Mergers and Acquisitions in Banking Companies
- Credit Rating and Agencies
- Payment Options- NEFT, RTGS, Bharat Bill payment etc.
IBPS SO Marketing Course
Team BankExamsToday is offering a full-fledged, comprehensive and systematic course for the preparation of IBPS SO Marketing exam. We are covering both Preliminary and Mains exams.
Course features
- Video classes
- Study Material
- Live sessions
- Test series -
- 5 full-length mock tests for Preliminary Exam
- 5 full-length mock tests for Mains Exam
- Unit tests
- Special attention to Professional knowledge section from Day 1
- Systematic study plan
- Interview preparation guide
IBPS SO Marketing Officer Course by Ramandeep Singh
Video class + Test series + Quizzes
Take a Demo
+91-9067201000
Video class + Test series + Quizzes
Take a Demo
+91-9067201000
