IBPS SO Marketing Syllabus [Updated]

Hi Folks,
Here we are sharing the exam pattern and syllabus for IBPS SO Marketing according to the latest pattern. This syllabus isn't official, we have framed this syllabus based on the latest exam trends and previous year's papers.

Yes!!! Team BankExamsToday appeared for IBPS SO Marketing 2018 exam and we know what we are doing.

Last year 44 of our students finally got selected via IBPS SO Marketing exam. We will be sharing useful study material via our Telegram and YouTube channels.

Exam Pattern 

Preliminary Exam

Serial No. Name of Tests No. of Questions Maximum Marks Duration
1 English Language 50 25 40 Minutes
2 Reasoning 50 50 40 Minutes
3 Quantitative Aptitude 50 50 40 Minutes
TOTAL 150 125

Mains Exam

Name of Tests No. of Questions Maximum Marks Duration
Professional Knowledge 60 60 45 Minutes

Quantitative Aptitude

  • Data Interpretation
  • Data Sufficiency
  • Number Series
  • Time and Work
  • Time and Distance
  • Simple and Compound Interest
  • Ratio and Proportion
  • Averages
  • Mixture and Allegation
  • Pipes and Cisterns
  • Problems based on trains
  • Percentages
  • Partnership
  • Clocks
  • Permutation and Combinations
  • Probability
  • Profit, Loss and Discount
  • Elements of Algebra
  • Quadratic Equations

Reasoning Ability

  • Coding & Decoding 
  • Syllogism
  • Machine Input Output
  • Puzzles
  • Seating Arrangements
  • Direction Sense Test
  • Blood Relations
  • Problems based on Ages
  • Rankings
  • Data Sufficiency
  • Statement and Conclusions
  • Statement and Assumptions
  • Statement and Arguments

English Language

  • Reading Comprehensions
  • Para Jumbles
  • Vocabulary
  • Error Spotting
  • Cloze test

IBPS SO Marketing Professional knowledge Syllabus

In previous years IBPS SO Marketing Mains exam, we noticed that questions were asked from Management as well as from Financial Awareness.

Marketing Management

  • Basics of Marketing
  • Marketing Environment
  • SWOT Analysis
  • BCG matrix
  • Porter's 5 forces Model
  • Leadership Strategies
  • Product Management
  • Brand Management
  • Market Segmentation, Targeting & Positioning
  • Retail Marketing and Management
  • Sales Promotion
  • Pricing 
  • Packaging & Labelling
  • Public Relations
  • Service Marketing
  • Marketing Information System (MIS)
  • Consumer Buying Behaviour
  • Business Buyer Behaviour
  • Distribution Management
  • Customer Relationship Management (CRM)
  • Corporate Social Responsibility
  • Business Ethics
  • Motivation Theories 
  • Market Research
  • Market Communication

Financial Awareness

  • Indian Financial System
  • Banking Reforms
  • Regulatory Bodies in India- NABARD, SEBI etc.
  • International Banking
  • Important RBI Circulars
  • Latest Updates in Financial & Capital Markets
  • Financial Terms
  • Banking Terms
  • Latest Acts related to Banking
  • Priority Sector Lending
  • NPA - latest news
  • RBI  Monetary Policy
  • Capital & Money Market Instrument
  • Commercial Banks, NBFCs, HFc - Latest news
  • Mergers and Acquisitions in Banking Companies
  • Credit Rating and Agencies
  • Payment Options- NEFT, RTGS, Bharat Bill payment etc.

IBPS SO Marketing SO Previous Paper

IBPS SO Marketing Course

Team BankExamsToday is offering is a full-fledged, comprehensive and systematic course for the preparation of IBPS SO Marketing exam. We are covering both Preliminary and Mains exams.

Course features

Video classes
Study Material
Live sessions
Test series - 10 full-length tests
Unit tests
Special attention to Professional knowledge section from Day 1
Systematic study plan
Interview preparation guide

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