Exam Pattern
Preliminary Exam
| Serial No. | Name of Tests | No. of Questions | Maximum Marks | Duration |
|---|---|---|---|---|
| 1 | English Language | 50 | 25 | 40 Minutes |
| 2 | Reasoning | 50 | 50 | 40 Minutes |
| 3 | Quantitative Aptitude | 50 | 50 | 40 Minutes |
| TOTAL | 150 | 125 | 2 Hours |
Mains Exam
| Name of Tests | No. of Questions | Maximum Marks | Duration |
|---|---|---|---|
| Professional Knowledge | 60 | 60 | 45 Minutes |
Penalty for wrong answers (applicable to both – online preliminary and online main examinations):
There will be penalty for wrong answers marked in the Objective Tests. For each question for which a wrong answer has been given by the candidate one fourth or 0.25 of the marks assigned to that question will be deducted as penalty to arrive at corrected score. If a question is left blank, i.e. no answer is marked by the candidate, there will be no penalty for that question IBPS reserves the right to make the duration of Tests separate for each test. This will be duly communicated to the candidates in the information Handout.
Syllabus for Preliminary Examination
Quantitative Aptitude
- Data Interpretation
- Data Sufficiency
- Number Series
- Time and Work
- Time and Distance
- Simple and Compound Interest
- Ratio and Proportion
- Averages
- Mixture and Allegation
- Pipes and Cisterns
- Problems based on trains
- Percentages
- Partnership
- Clocks
- Permutation and Combinations
- Probability
- Profit, Loss and Discount
- Elements of Algebra
- Quadratic Equations
Reasoning Ability
- Coding & Decoding
- Syllogism
- Machine Input Output
- Puzzles
- Seating Arrangements
- Direction Sense Test
- Blood Relations
- Problems based on Ages
- Ranking and Order
- Data Sufficiency
- Statement and Conclusions
- Statement and Assumptions
- Statement and Arguments
- Logical Reasoning
- Alphanumeric series
- Inequalities
- Tabulation
- Analogy and classification
- Clocks and Calendar
- Non- Verbal Reasoning
English Language
- Reading Comprehensions
- Para Jumbles
- Para Completion
- Vocabulary
- Error Spotting
- Sentence Improvement
- Cloze test
- Rearrangement of sentences
Syllabus for Mains Examination
Professional knowledge
In previous years' IBPS SO Marketing Mains exam, we noticed that the questions were asked from Marketing management, Strategic management, Marketing awareness, Marketing research and Digital marketing. Here is the latest syllabus that has been adopted by the Team BankExamsToday:
Marketing management
1. Marketing Management
- Introduction to Marketing
- Introduction to Marketing Management
- Nature and Scope of Marketing
- Marketing Environment
- Marketing Organization
- Processes and Planning
- Marketing Programs
- Marketing Decisions
- Marketing Mix (4Ps, 7Ps, etc.)
- Exchange definition
- Holistic Marketing
- Marketing competitiveness
2. Marketing Planning and Strategies
- Management Processes in Marketing
- Types of Marketing Plan
- Competitive Marketing Strategies
- Interactions between the Marketing Mix and Marketing Environment
- Control Mechanisms in Marketing
- Strategic planning
- Strategic units
- Promotional Strategy
- Advertisement strategies
- Competitive strategy
- Marketing control
- Price volume control
3. Marketing Types
- Marketing of Services
- International Marketing
- Rural Marketing
- Bank Marketing
- Insurance Marketing
4. Product Management
- Introduction to Product Life Cycle
- Product Planning & Development
- Branding, Packaging, Labeling, Standardization & Grading
- Pricing and Distribution channels
- Levels of a product
- Product mix
- Product Portfolio Decisions
- BCG matrix and its applications
- Product planning,
- New Product Development Process
- Innovation and Creativity
- Product Testing
- Product Placement & Commercialization
- Product Vertical Integration
- Product development process
5. Pricing Decisions
- Price and its Determinants
- Objectives of Pricing Decisions
- Factors Affecting Pricing Decisions
- Pricing Policies and Strategies
- Pricing Methods
6. Distribution Strategy
- Meaning, Need for and Importance of Distribution Channel
- Factors Influencing Channel Decisions
- Types of Channels- Direct Channel, Indirect Channel
- Functions of Channel Members
7. Promotion Mix and Sales
- Promotion mix and its components
- Advertising
- Sales Promotion
- Personal selling
- Direct marketing
- Public Relations and publicity
- Online marketing
- Developing an integrated promotion mix
- Promotion Mix Decisions:
- Advertising decisions
- Sales promotion decisions
- Personal selling decisions
- Public Relations and Publicity decisions
8. Brand Management
- Introduction to brands and brand management
- Brand research and brand equity
- Branding for different product categories
- Branding & differentiation
- Brand image
- Brand element and brand association
- Brand equity measurement
- Competitive analysis
- Brand positioning
- Brand hierarchies
- CBBE (Customer-based brand equity)
- Branding & IMC
10. Advanced Marketing Techniques
- Global marketing
- Strategic Marketing Process
- Value chain
- Value creation
- Nature & scope of rural markets,
- Marketing to cooperatives,
- Channels of distribution in rural India.
- Inbound marketing, reverse marketing, up-selling, down-selling and cross-selling techniques
- CSR.
11. Marketing Awareness
- Popular brands and their
- Popular acquisitions
- Companies and their CEO's
- Brand ambassadors of brands
- Popular brand campaigns
- Latest products and applications of banks
Strategic Management
1.Strategic Management - Concept and Types
- Levels of Strategy
- Forms of Strategy
- Process of Strategy
2.External Analysis
- PESTEL Framework
- ETOP
- QUEST
- Porter’s 5 Forces
- Impact Matrix
- Strategic Group Mapping
3.Internal Analysis
- Competitive Advantage
- Critical Success Factors
- Value Chain Analysis
- Benchmarking
- SWOT Analysis
- SFAS Matrix
- Strategic Advantage Profile (SAP)
4.Business Strategies
- Generic Competitive Strategies
- First Mover Advantages
- Cooperative Strategies
- Industry Life Cycle
5.Corporate Strategies
- Growth Strategy
- Stability Strategy
- Retrenchment Strategy
- Combination Strategy
- Turnaround Management
6.Business Portfolio Analysis
- BCG’s Matrix
- Internal-External (IE) Matrix
- GE McKinsey Matrix
- Experience Curve
- Grand Strategy Matrix
- SPACE Matrix
7.Strategy Implementation and Evaluation
- Strategy Implementation
- Strategy and Structure Strategy
- Strategy Evaluation and Control
- Control Mechanisms
- Strategic Incentive Management
- McKinsey’s 7S Model
8.Management of Strategic Change
- Barriers to Change
- Models of strategic change
- Change Requirement
Marketing Research
1.Introduction to Marketing Research
- Marketing Research Process
- Types of Marketing Research
- Sources of Marketing Research
2.Research Problem and Research Approach
- Research Problem
- Research Approach
3.Research Design
- Classifications of Research Design
- Other Research Types
- Errors in Research Design
4.Secondary Data Analysis
- Types of Data
- Types of Secondary Data
- Data Mining
- Geodemographic Data Analysis
- Customer Relationship Management
- Big Data
- Web Analytics
5.Qualitative Research: Approaches
- Phenomenology
- Ethnographic Research
- Grounded Theory
- Case Study
- Action Research
6.Qualitative Research: Techniques and Analysis
- Focus Group
- In-depth interview
- Projective techniques
- Data Analysis for Qualitative research
- Approaches to Data Analysis
7.Survey Method and Observation
- Modes of Survey Questionnaire
- Evaluation of the Survey Methods
- Sources of Errors in Surveys
- Observation Techniques
- Types of Observation Techniques
8.Causal Research and Experimentation
- Causality
- Experiment Method
- Steps of Experimental method
- Types of Extraneous Variables
- Controlling Extraneous Variables
- Other issues in Experimental Design
- Validity
- Classification of Experimental designs
- Laboratory and Field Experiments
- Basic versus Factorial Experimental Designs
- Test Marketing
9.Measurement and Scaling
- Measurement and Scaling
- Scale characteristics
- Types of Scales
- Nature of Scales
- Types of Scaling techniques
- Multi Item Scale
- Scale Evaluation
- Questionnaire Design
- Basic Considerations in Questionnaire Design
- Questionnaire Design Process
- Sampling and Hypothesis Testing
- Process of Sampling Design
- Classification of Sampling Techniques
- Sampling Distribution
- Hypothesis Testing
- Type I and Type II Errors
- Process of Hypothesis Testing
12.Data Analysis Approaches
- Factor Analysis
- Cluster Analysis
- Multidimensional Scaling
- Conjoint Analysis
13.Forecasting Techniques
- Forecasting Methods
- Qualitative Forecasts
- Time Series Forecasting
- Simple Linear Regression
- Correlation
- Multiple Regression
- Seasonal Adjustments
- Accuracy of Forecast
Consumer Behaviour:
1.Understanding Consumer Behaviour
- Consumer Behaviour and Marketing Strategy
2.Motivation, Ability and Opportunity
- Consumer Motivation
- Consumer Ability
- Consumer Opportunity
3.Perception and Comprehension
- Perception
- Comprehension
- Sensory Marketing
4.Memory, Knowledge and Learning Memory
- Memory Enhancement Techniques
- Knowledge Content
- Knowledge Structure
- Knowledge Flexibility
- Memory and Retrieval
- Learning
5.High and Low Effort based Attitudes
- Attitudes
- Attitudes based on High Efforts
- Attitudes Based on Low Efforts
- Theories of Attitudes
- Changing Attitudes
6.Process of Making Decisions
- Problem Recognition
- Information Search
- Choosing among alternatives
- High Effort Judgment and Decision Making
- Low Effort Judgment and Decision Making
- Purchase Decisions
- Consumer Problems
- Organizational Buying Decisions
7.Post-Decision Processes
- Model of Learning from Consumer Experience
- Satisfaction or Dissatisfaction Judgments
- Satisfaction or Dissatisfaction based on Feelings
- Responses to Dissatisfaction
- Disposition
8.Social Influences and Consumer Diversity
- Social Influences
- Social Power and Group Influences
- Reference Groups
- Consumer Socialization
- Normative and Informational Influence
- Consumer Diversity
- Household and Social Class Influences
9.Psychographics Components Values Personality Lifestyles
- Values
- Personality
- Lifestyles
10.Innovations, Adoption, Resistance and Diffusion
- Classification of Innovations
- Resistance versus Adoption
- Diffusion’
- Influences on Adoption, Resistance, and Diffusion
- Fashion System
11.Symbolic Consumer Behaviour
- Emblematic Function
- Role Acquisition Function
- Connectedness Function
- Expressiveness Function
- Special Brands and Possessions
- Gift Giving
11.Fundamentals of Economics
- Demand and Supply analysis
- Consumer Behaviour
- Production Theory
- Market Structure
Digital Marketing:
1.Introducing Digital Marketing
- Digital Marketing
- Characteristics of Digital Media
- e-Commerce and e-Business
- Benefits of Digital Media
- Challenges of Digital Communications
2.Analysis of Environment
- Situation Analysis
- Customer Analysis
- Consumer Buying Process
- Competitor Analysis
- Channel Structure
- Business Model
- Revenue Models
- Macro Environment
- Legal and Ethical Environment
3.Digital Marketing Strategy
- Strategy Formulation
- Online Revenue Contribution
- Strategy Implementation and Control
- Digital Marketing and Marketing Mix
- Product
- Price
- Place
- Promotion
- People, Process, and Physical evidence
5.Customer Relationship Management
- Customer Lifecycle Management
6.Customer Experience
- Website Development Process
- Analysis and Design of Website
- Development and Testing
- Service Quality
7.Digital Campaign Planning
- Digital Marketing Campaigns
8.Marketing Communications
- Steps of Online advertising
- Search Engine Marketing
- Search Engine Optimisation
- Paid Search Marketing
- Display Advertising
- Online Public Relations
- Affiliate Marketing
- Email Marketing
- Mobile Marketing
- Social Media Marketing
- Offline Promotion Techniques
9.Evaluation of Digital Marketing
- Web Analytics
- Google Analytics
10.Emerging Technologies
- Cloud Computing
- Artificial Intelligence
- Expert Systems
- Fuzzy Logic
- Neural Network
- Big Data
- Blockchain and Bitcoins
IBPS SO Marketing Course
Team BankExamsToday is offering a full-fledged, comprehensive and systematic course for the preparation of IBPS SO Marketing exam. We are covering both Preliminary and Mains exams.
Course features
- Video classes
- Study Material
- Live sessions
- Test series -
- 5 full-length mock tests for Preliminary Exam
- 5 full-length mock tests for Mains Exam
- Unit tests
- Special attention to Professional knowledge section from Day 1
- Systematic study plan
- Interview preparation guide
IBPS SO Marketing Officer Course by Ramandeep Singh
Video class + Test series + Quizzes
Take a Demo
+91-9067201000
Video class + Test series + Quizzes
Take a Demo
+91-9067201000
