IBPS SO Marketing - 30 Days Study Plan

ibps so marketing
IBPS SO Marketing exam is around the corner, today I am sharing 30 days study plan for the preparation for IBPS SO Marketing.

This study plan includes the syllabus of both Preliminary and mains exams.

30 days of Exam Strategy

Week 1

  • Practice data interpretation sets
  • Series
  • Basics of Marketing
  • Marketing Environment & Analysis
  • Consumer Behavior
  • Business Buyer Behavior
  • Product Life cycle (PLC)
  • New Product Development
  • Segmentation, Targeting and Positioning (STP)

Week 2

  • Practice puzzles and seating arrangement
  • Inequalities, Syllogism, Critical reasoning, Blood relations
  • Branding
  • Product Management
  • Service Marketing
  • Motivation Theories
  • Leadership Strategies- Porter's 3 Generic Strategies
  • Pricing
  • BCG Matrix
  • Porter's Model

Week 3

  • Arithmetic (Time and Work, Time and Distance, Simple and compound interest, Mixtures, Problem-based on ages)
  • Customer Relationship Management (CRM)
  • Advertising & Promotion
  • Marketing Channels
  • Distribution & Channel Management
  • Corporate Social Responsibility

Week 4

  • Take 5-10 full-length mock tests

Exam strategy after preliminary exam

Week 1 – After Pre-exam

  • Capital Budgeting
  • Capital Structure
  • Cost of capital
  • Leverages
  • Ratio analysis

Week 2 – After Pre-exam

  • Human Resource Management
  • Job design & Job Analysis
  • Training and Development
  • Performance Measurement & Performance Appraisal
  • Leadership & Grievance
  • Discipline
  • Employee Compensation

IBPS SO Marketing Course by Ramandeep Singh

Team BankExamsToday is offering is a full-fledged and a comprehensive course for the preparation of IBPS SO Marketing exam.

Course features

  • Video classes for Preliminary and Mains exams
  • Complete study material in PDF
  • Regular live sessions
  • Test series - 10 full-length tests
  • Chapter-wise tests
  • Systematic study plan
  • Interview preparation guide


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