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IBPS SO Marketing Officer 2020-21: 7 Weeks Study Plan

Published on Thursday, October 29, 2020
 
Today I am sharing the study plan for IBPS SO Marketing Officer Exam 2020-21. Following is the 7 weeks study plan for the IBPS SO Marketing Officer Exam 2020-21. Follow the plan in the same order as mentioned in the plan for each subject. 

Tentative schedule 

Events

Tentative Dates

On-line registration including edit/modification of application by candidates

02.11.2020 – 23.11.2020

Payment of application fees/ intimation charges (Online)

02.11.2020 – 23.11.2020

Download of call letters for online examination- Preliminary

December 2020

Online Examination- Preliminary

26.12.2020 and 27.12.2020

Result of Online exam - Preliminary

January 2021

Download of call letter for online examination - Mains

January 2021

Online examination - Mains

24.01.2021

Declaration of result of online Mains Examination

February 2021

Download call letter for the interview

February 2021

Conduct of interview

February 2021

Provisional Allotment

April 2021

Exam Pattern 

Preliminary Exam

Serial No. Name of Tests No. of Questions Maximum Marks Duration
1 English Language 50 25 40 Minutes
2 Reasoning 50 50 40 Minutes
3 Quantitative Aptitude 50 50 40 Minutes
TOTAL 150 125

Mains Exam

Name of Tests No. of Questions Maximum Marks Duration
Professional Knowledge 60 60 45 Minutes

7 Weeks Study Plan

Week 1

Quantitative Aptitude

Day 1 

  • Percentage and Interest
  • Approximation

Day 2

  • Partnership
  • Profit and Loss

Day 3

  • Time and Work
  • Pipes and Cisterns

Day 4

  • Time, Speed and Distance
  • Problems on Trains
  • Boats and Streams

Day 5-6-7

  • Data Interpretation
  • Data sufficiency

Week 2

Quantitative Aptitude

Day 1 

  • Number series

Day 2

  • Ratio and proportions
  • Mixtures and alligation

Day 3

  • Quadratic equations

Day 4

  • Data Interpretation practice

Reasoning

Day 5

  • Statement and Assumptions
  • Statement and Conclusion
  • Cause and Effect
  • Statement and Argument

Day 6-7

  • Machine Input Output

Week 3

Reasoning

Day 1 

  • Blood Relation

Day 2

  • Syllogism

Day 3

  • Inequalities

Day 4-5

  • Puzzles

Day 6

  • Seating arrangements

Day 7

  • Coding-Decoding
  • Direction and Distance

Week 4

Day 1-3

  • Read English Grammar notes
  • Practice Reading comprehensions
  • Practice all types of questions

Financial Awareness

Day 4-7

  • Indian Financial System
  • Financial market instruments 
  • Foreign investment and trade 
  • Union budget
  • Break-even Analysis
  • Time Value of Money
  • Mutual Funds
  • Basel Norms
  • Factoring
  • Dividend Policy
  • Factoring
  • Derivatives- Future and Forward Contract

Week 5

  • Basics of Marketing
  • Marketing Environment & Analysis
  • Consumer Behavior
  • Business Buyer Behavior
  • Product Life cycle (PLC)
  • New Product Development
  • Segmentation, Targeting and Positioning (STP)
  • Branding
  • Product Management

Week 6

  • Service Marketing
  • Motivation Theories
  • Leadership Strategies- Porter's 3 Generic Strategies
  • Pricing
  • BCG Matrix
  • Porter's Model
  • Human Resource Management
  • Job design & Job Analysis
  • Training and Development
  • Performance Measurement & Performance Appraisal
  • Leadership & Grievance
  • Discipline
  • Employee Compensation
  • Customer Relationship Management (CRM)
  • Advertising & Promotion
  • Marketing Channels
  • Distribution & Channel Management
  • Corporate Social Responsibility

Week 7

  • Social Responsibility
  • Marketing Ethics
  • Consumer Protection in India
  • Wholesale and Retail Trade
  • NPV theory
  • HERZBERG Theory
  • Alliance marketing
  • Green marketing
  • E-commerce
  • E-marketing
  • E-Retailing
  • Relationship marketing
  • Mobile marketing
  • Popular brands and their
  • Popular acquisitions
  • Companies and their CEO's
  • Brand ambassadors of brands
  • Popular brand campaigns
  • Latest products and applications of banks

Week 6-7

Day 1-3

  • Take 3 full-length mock tests

Day 4-7

  • Revise the course
  • Continue with mock tests

IBPS SO Marketing Course

Team BankExamsToday is offering a full-fledged, comprehensive and systematic course for the preparation of IBPS SO Marketing exam. We are covering both Preliminary and Mains exams.

Course features

  • Video classes
  • Study Material
  • Live sessions
  • Test series - 10 full-length tests
  • Unit tests
  • Special attention to Professional knowledge section from Day 1
  • Systematic study plan
  • Interview preparation guide

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