Today I am sharing the study plan for the SBI SO Marketing exam. Follow the plan in the same order as mentioned in the plan for each subject.
Exam Pattern
- Exam Date: 15-11-2021
| Sr. No. | Test | No. of Questions | Marks | Time | |
|---|---|---|---|---|---|
| 1. | Objective Test (Online) | Quantitative Aptitude | 60 | 60 | 120 Minutes |
| 2. | Reasoning | 70 | 70 | ||
| 3. | General Awareness/Marketing Skills | 70 | 70 | ||
| 4. | Descriptive Test (Online) | English Knowledge Test (Letter Writing & Essay) | 2 | 50 | 30 minutes |
Study Plan
Week 1
Quantitative Aptitude
Day 1- Percentage and Interest
- Approximation
- Ratio and proportions
- Mixtures and alligation
- Partnership
- Profit and Loss
- Number series
- Time and Work
- Pipes and Cisterns
- Time, Speed and Distance
- Problems on Trains
- Boats and Streams
- Data Interpretation
- Data sufficiency
- Quadratic equations
Week 2
Reasoning
Day 1-2-3- Puzzles
- Seating arrangements
- Syllogism
- Inequalities
- Coding-Decoding
- Direction and Distance
- Statement and Assumptions
- Statement and Conclusion
- Cause and Effect
- Statement and Argument
- Machine Input Output
- Blood Relation
Week 3- Day 1-2
1. Concepts of Marketing Management
- 4P and 5C of marketing
- Porter model
- Strategic planning process
- SWOT analysis
- Value chain
- Core Competencies
2. Marketing Environment
- Marketing Environment
- Factors Influencing Consumer Buyer Behavior
- The Marketing Research Process
- Product Life cycle (PLC)
- New Product Development
- Segmentation, Targeting and Positioning (STP)
Week 3- Day 3-4
3. Analysing the market
- Motivation theories: Freud, Maslow, Herzberg
- Buying Decision Process
- Market research
4. Connecting with customers
- Databases, Data Warehousing, Data Mining and Database marketing
- Marketing-Mix
- Marketing Funnel
- Customer Relationship Management
Week 3- Day 5-6
5. Developing marketing strategies
- Positioning and Differentiation
- Product Mix
- Market leadership strategies
- Product Life Cycle
- Brand Positioning
- Pricing Strategies
- Identifying Market Segments and Targets
6. Communication with customers
- Market Communication
- Process for Effective Communication; Advertising
- Different Advertising Media
- Communicating the value
7. Branding
- Brand equity – Role, scope and models
- Brand positioning
- Differentiation Strategies
- Competitive Strategies for Market Leaders
- Product Life-Cycle Marketing
- Pricing strategy
Week 3- Day 7
6. Communication with customers
- Market Communication
- Process for Effective Communication; Advertising
- Different Advertising Media
- Communicating the value
7. Branding
- Brand equity – Role, scope and models
- Brand positioning
- Differentiation Strategies
- Competitive Strategies for Market Leaders
- Product Life-Cycle Marketing
- Pricing strategy
Week 4- Day 1-2-3
General Awareness
- National and International Events
- Awards and Honours
- Summits and Conferences
- Government Scheme
- Budget
- Economic Survey
- Static GK
- People in News
- Books and Authors
- Monthly GK Digests
- India- Constitutional and Political Agriculture and Industry
- Sports
- Important Organisations and Governing Bodies
- Government Policies and Schemes
- Science and technology
- Acts and Bills
- Appointments & Resigns
- Committees
- Index & Ranking
- Military Exercise
Week 4- Day 4-5-6-7
- Go through essay and letter writing samples
- Write at least 5 essays and 5 letters
Week 5-6
- Revision
- Take 5 full-length mock tests
