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SBI SO Marketing 2021: 40 Days Study Plan

Published on Wednesday, October 06, 2021
Hello students,
Today I am sharing the study plan for the SBI SO Marketing exam. Follow the plan in the same order as mentioned in the plan for each subject.

Exam Pattern

  • Exam Date: 15-11-2021
Sr. No. Test No. of Questions Marks Time
1. Objective Test (Online) Quantitative Aptitude 60 60 120 Minutes
2. Reasoning 70 70
3. General Awareness/Marketing Skills 70 70
4. Descriptive Test (Online) English Knowledge Test (Letter Writing & Essay) 2 50 30 minutes

Study Plan

Week 1

Quantitative Aptitude

Day 1
  • Percentage and Interest
  • Approximation
  • Ratio and proportions
  • Mixtures and alligation
Day 2
  • Partnership
  • Profit and Loss
  • Number series
Day 3
  • Time and Work
  • Pipes and Cisterns
Day 4
  • Time, Speed and Distance
  • Problems on Trains
  • Boats and Streams
Day 5-6-7
  • Data Interpretation
  • Data sufficiency
  • Quadratic equations

Week 2

Reasoning

Day 1-2-3
  • Puzzles
  • Seating arrangements
Day 4
  • Syllogism
  • Inequalities
Day 5
  • Coding-Decoding
  • Direction and Distance
Day 6
  • Statement and Assumptions
  • Statement and Conclusion
  • Cause and Effect
  • Statement and Argument
Day 7
  • Machine Input Output
  • Blood Relation

Week 3- Day 1-2

1. Concepts of Marketing Management

  • 4P and 5C of marketing
  • Porter model
  • Strategic planning process
  • SWOT analysis
  • Value chain
  • Core Competencies

2. Marketing Environment

  • Marketing Environment
  • Factors Influencing Consumer Buyer Behavior
  • The Marketing Research Process
  • Product Life cycle (PLC)
  • New Product Development
  • Segmentation, Targeting and Positioning (STP)

Week 3- Day 3-4

3. Analysing the market

  • Motivation theories: Freud, Maslow, Herzberg
  • Buying Decision Process
  • Market research

4. Connecting with customers

  • Databases, Data Warehousing, Data Mining and Database marketing
  • Marketing-Mix
  • Marketing Funnel
  • Customer Relationship Management

Week 3- Day 5-6

5. Developing marketing strategies

  • Positioning and Differentiation
  • Product Mix
  • Market leadership strategies
  • Product Life Cycle
  • Brand Positioning
  • Pricing Strategies
  • Identifying Market Segments and Targets

6. Communication with customers

  • Market Communication
  • Process for Effective Communication; Advertising
  • Different Advertising Media
  • Communicating the value

7. Branding

  • Brand equity – Role, scope and models
  • Brand positioning
  • Differentiation Strategies
  • Competitive Strategies for Market Leaders
  • Product Life-Cycle Marketing
  • Pricing strategy

Week 3- Day 7

6. Communication with customers

  • Market Communication
  • Process for Effective Communication; Advertising
  • Different Advertising Media
  • Communicating the value

7. Branding

  • Brand equity – Role, scope and models
  • Brand positioning
  • Differentiation Strategies
  • Competitive Strategies for Market Leaders
  • Product Life-Cycle Marketing
  • Pricing strategy

Week 4- Day 1-2-3

General Awareness

  • National and International Events
  • Awards and Honours
  • Summits and Conferences
  • Government Scheme
  • Budget
  • Economic Survey
  • Static GK
  • People in News
  • Books and Authors
  • Monthly GK Digests
  • India- Constitutional and Political Agriculture and Industry
  • Sports
  • Important Organisations and Governing Bodies
  • Government Policies and Schemes
  • Science and technology
  • Acts and Bills
  • Appointments & Resigns
  • Committees
  • Index & Ranking
  • Military Exercise

Week 4- Day 4-5-6-7

  • Go through essay and letter writing samples
  • Write at least 5 essays and 5 letters

Week 5-6

  • Revision
  • Take 5 full-length mock tests
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Ramandeep Singh is a seasoned educator and banking exam expert at BankExamsToday. With a passion for simplifying complex concepts, he has been instrumental in helping numerous aspirants achieve their banking career goals. His expertise and dedication make him a trusted guide in the journey to banking success.

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