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IBPS SO Marketing - Why Kotler-Keller is not the best book for your exam

Published on Thursday, November 25, 2021


Every day I get dozens of messages from my students and YouTube subscribers and they ask me the same question.


Sir, is Kotler-Keller's Marketing Management book is sufficient for the IBPS SO Marketing Mains ?


My answer is - No, it's not.


Marketing Management book by Kotler-Keller is an amazing book and it is taught by all the major B-schools in India and abroad, in fact I studied this book for my MBA. 


But wait a minute, do you think all those real life case studies are relevant for your exams? It' doesn't even cover Marketing and Financial awareness. 


Further, it is a 1200 pages book that can not be covered within a month. 


I highly recommend all my students to stick to IBPS SO Marketing Course provided by Team BankExamsToday. We are covering all the aspects of exam and we provide 10 full-length mock tests. 

You are getting a huge question bank and I can promise you that you will find at least 10 questions from the test series.

Join the course here



Warm regards

Ramandeep Singh 

WhatsApp +91-9067201000

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ramandeep singh

Ramandeep Singh, your guide to banking and insurance exams. With 14 years of experience and 5000+ selections, Ramandeep understands the path to success, having transitioned himself from Dena Bank and SBI. He's passionate about helping you achieve your banking and insurance dreams.

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