RCF Ltd Grade E1 Marketing Officer Recruitment 2023: Exam Pattern and Syllabus

Published on Monday, January 16, 2023
Rashtriya Chemicals and Fertilizers Limited (RCF Ltd) has released the 2023 notification for the recruitment of a Grade E1 Marketing Officer. 


Important dates:

Activity

Date

Commencement of On-Line registration of application by candidates

09.01.2023 at 8:00 am

Last date for online registration of applications by candidates

29.01.2023 at 5:00 pm

No. of Vacancies:

  • Marketing Officer Grade E1 - 18 Posts including 3 (PWBD)

Application fees:

  • General, OBC, and EWS - Rs. 1000/-
  • SC/ST/PwBD/ExSM/Female category - No fees

Eligibility Criteria

Regular and full-time UGC/AICTE recognized Science / Engineering / Agriculture graduate of minimum 3 / 4 years duration and 2 years Regular and full-time UGC/AICTE recognized Post graduation degree in one of the following: - 
  • Qualification - MBA (Marketing as specialization or Major) /MMS (Marketing as specialization or Major)/ MBA (Agri. Business Management) - If the specialization is not mentioned in the Mark Sheet / Degree certificate, the letter from the college/University specifying the specialization will be required. 
  • Minimum Percentage: The candidates should have secured a minimum of 60% in the Final year of the Postgraduation degree. (55% for SC/ST category candidates).
  • Upper Age Limit as on 01.04.2022- 34 years for Unreserved category/EWS, For SC / ST Category – 39 years, For OBC Category – 37 years, For PWBD Category (General) – 44 years, For PWBD Category (SC/ ST) – 49 years, For PWBD Category (OBC) – 47 years.
  • Additional Concession for Children/ family members of the victims of the 1984 riots – 5 Years.
  • Experience: Minimum 2 years of Sales and Marketing experience as on 01.04.2022 preferably in an agro-related industry after Post Graduation qualification. The period of training will not be counted in the requisite experience period. 
OR
  • Qualification: Regular and full-time UGC recognized Agriculture Graduate degree of minimum 4 years duration and Regular and full-time UGC recognized Post graduation degree M.Sc. Agri. of 2 years duration in Agriculture / Agronomy / Agriculture Chemistry & Soil Science only will be considered. No other discipline will be considered. 
  • Minimum Percentage: The candidates should have secured a minimum of 60% in the Final year of the Postgraduation degree. (55% for SC/ST category candidates) 
  • Experience: Minimum 2 years of sales and Marketing experience as on 01.04.2022 preferably in agro-related industry after Post Graduation qualification. The period of training will not be counted in the requisite experience period. 
  • Maximum Age – 34 years for Unreserved category, For SC / ST Category – 39 years, For OBC Category – 37 years, For PWBD Category (General) – 44 years, For PWBD Category (SC/ ST) – 49 years, For PWBD Category (OBC) – 47 years. 
  • Additional Concession for Children/ family members of the victims of the 1984 riots – 5 Years.

Selection Process

  • The selection process for the position of Officer (Marketing) comprises of Online Test and Personal Interview.
  • Eligible candidates will be required to appear for a computer-based online objective-type test, information for which will be provided in the Admit card. 
  • The online test will have two parts, Discipline related and Aptitude related. The duration of the test will be ninety (90) minutes. The total number of questions will be 100, each, out of which 50 questions would be from a mix of course curriculum of qualifying degree /relevant qualification of the relevant discipline of two marks each and 50 questions from General English, Quantitative Aptitude, Reasoning & General Knowledge / Awareness of one mark each. There will be negative markings for the wrong answers. The level of the domain subject will be as applicable to the above post. 
S. no. Parameter Weightage of marks obtained in each parameter
1 Online Test 80% (rounded off to 02 decimal places)
2 Personal Interview 20% (rounded off to 02 decimal places)
Total 100%

Syllabus

Quantitative Aptitude

  • Data Interpretation
  • Boats and Streams
  • Time and Work
  • Time, Speed, and Distance
  • Partnership
  • Mixtures and Alligation
  • Ages and Average
  • Profit and Loss
  • Percentage and Interest
  • Problems on Trains
  • Pipes and Cisterns
  • Area and Volume
  • Number Series

Reasoning

  • Machine Input Out
  • Puzzles
  • Seating Arrangement
  • Order and Ranking
  • Inequalities
  • Statement and Assumptions
  • Statement and Conclusion
  • Coding Decoding
  • Cause and Effect
  • Statement and Argument
  • Venn Diagram/Syllogism
  • Blood Relation
  • Direction and Distance

English Language 

  • Reading Comprehension
  • Cloze Test
  • Error Spotting
  • Double Fillers
  • Sentence Rearrangement
  • Vocabulary Based Questions

General Awareness

  • Current affairs
  • Economic News
  • Banking Awareness News
  • Sports Events
  • Awards and Honors
  • Books and Authors
  • Government Schemes and Programmes
  • Economic Survey
  • Union Budget
  • Appointments & Resigns
  • Committees
  • Index & Ranking
  • Reports Analysis
  • Military Exercise
  • Science and Technology
  • Summits and Conferences
  • Festivals Organized
  • MOUs Signed

Professional Knowledge(Marketing)

Concepts of Marketing Management
  • 4P and 5C of marketing
  • Porter model
  • Strategic planning process
  • SWOT analysis
  • Value chain
  • Core Competencies
Marketing Environment
  • Marketing Environment
  • Factors Influencing Consumer Buyer Behavior
  • The Marketing Research Process
Analysing the market
  • Motivation theories: Freud, Maslow, Herzberg
  • Buying Decision Process
  • Market research
Connecting with customers
  • Databases, Data Warehousing, Data Mining and Database marketing
  • Marketing-Mix
  • Marketing Funnel
  • Customer Relationship Management

Developing marketing strategies
  • Positioning and Differentiation
  • Product Mix
  • Market leadership strategies
  • Product Life Cycle
  • Brand Positioning
  • Pricing Strategies
  • Identifying Market Segments and Targets
Communication with customers
  • Market Communication
  • Process for Effective Communication; Advertising
  • Different Advertising Media
  • Communicating the value 
Branding
  • Brand equity – Role, scope, and models
  • Brand positioning
  • Differentiation Strategies
  • Competitive Strategies for Market Leaders
  • Product Life-Cycle Marketing
  • Pricing strategy

RCF Ltd Grade E1 Marketing Officer Course by Team BankExamsToday

Team BankExamsToday is offering is a full-fledged, comprehensive, and systematic course for the preparation for the RCF Ltd Grade E1 Marketing Officer exam.

Course features

  • Daily video classes
  • Study Material
  • Live sessions
  • Unit tests
  • Special attention to the Professional knowledge section (Marketing) from Day 1
  • Full-length Quizzes
  • Interview preparation guide

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