Products Launched by Various Banks

Product Launched by Aim
World’s 1st MSPBharatPeBharatPe will offer its merchant partners and customers an opportunity to purchase BharatPe’s equity shares.
‘Digital Payment Gateway’National Internet Exchange of India (NIXI) in partnership with PayU and National Securities Depositories Limited (NSDL)This will provide a real-time payment facility, uninterrupted payment services to the customers of NIXI.
HARBINGER 2021 – Innovation for TransformationReserve Bank of IndiaIt aims to enhance ease of payments and user experience in digital payment methodology.
‘SafeCard’PhonePeThe Credit/Debit card details are stored by merchants for ease of payment because of Card-on-File (CoF).
SBI Easy RideState Bank of India (SBI)The customers can opt for two-wheeler loans in a digital manner via the YONO app. They will not have to visit the bank branch to avail this loan.
‘BeFit’ICICI Lombard General InsuranceThe ‘BeFit’ solution will provide customers coverage for their complete OPD requirements in a cashless manner.
‘Ka-ching’ Credit CardKotak Mahindra Bank (KMBL) and IndiGo airlinesThey can earn additional 6E rewards on dining, shopping, transport, medical bills, utilities, and fuel.
‘NSE- Shine’National Stock Exchange of India (NSE)The ‘NSE –Shine’ will offer a data framework for bullion bar integrity for the purpose of settlement of gold derivatives contracts.
‘ePLI bond’Department of PostsThe user will be able to download a digital copy of policy bond from Digilocker.
‘Bharti AXA Life Unnati’Bharti AXA Life InsuranceIt provides dual benefits of savings and protection in one single plan to the individuals. 
‘6S Campaign’Punjab National Bank (PNB)To provide financial services at a concessional rate to its customers during the festival season.
‘I-Sprint’21’International Financial Services Centres Authority (IFSCA) and GIFT CityThe hackathon will prove a platform for the promotion of retail business for the banking units at GIFT IFSC center.
‘Supreme’ESAF Small Finance BankFeatures like hassle-free banking enhanced ATM cash withdrawal limit of Rs 50,000 per day, POS transaction limit of Rs.80,000 per day, and e-commerce transaction limit of Rs 20,000 per day in India are provided by the ‘Supreme’.
NAV-eCash CardIndian Navy and State Bank of India (SBI)It will also eradicate the difficulty faced by the officer to handle physical cash during deployment of the ship at high seas.
‘Club Vistara IndusInd Bank Explorer’ Credit CardIndusInd BankThe credit card allows the user to travel for international tours in a cashless mode, in which also CV points can be earned.
‘bob World’Bank of BarodaThe platform will be rolled out in phases, under four key pillars of Save, Invest, Borrow and Shop.
‘WisePOSGo’ POS DeviceKarnataka BankThe ‘WisePOSGo’ is a one-step forward by Karnataka Bank in the direction of the digital payment infrastructure of India.
‘Pulse’PhonePeThe ‘Pulse’ website will provide details about the evolution of Digital Payments in India.
‘PayNearby NeoDukaan’Digital payments network PayNearbyIt provides digital payment options like credit management and online wholesale procurement.
‘ANANDA’ Mobile AppLICTo register new LIC policies. Only non-medical will be passed through the app.
‘12% Club’ AppBharatPeTo invest and earn up to 12 % annual interest or borrow at a similar rate.
‘Freo Save’Saving Account by FREOT o maintain better credit scores and offers world-class customer support service.
‘Do-It-Yourself (DIY) Repayment Platform’Kotak Mahindra Bank in partnership with Creditas SolutionsProvides a secured, convenient, and highly efficient mode of repayment solution to the customers. It is based on Artificial Intelligence (AI) and Machine Learning (ML) mechanisms. It allows customers to manage their dues seamlessly on their own.
‘SBI Life eShield Next’SBI Life InsuranceIn this, the absolute amount assured on death will increase by 10% p.a. (simple) of the basic sum assured at the end of every 5th policy year, subject to a maximum increase of up to 100% of the basic sum assured.
Amazon Web Services (AWS)RBL BankTo strengthen its AI-powered banking solutions and will provide a digital transformation to its banking structure by adding digital value to the bank’s offerings, saving costs, and enhanced security.
‘Equitech’Equitas Small Finance BankIt will provide legal and regulatory mechanism support to Indian startups through expert solutions and venture capitalists.
‘Digital Prayaas’Small Industries Development Bank of India (SIDBI)It is launched with an objective to sanction the loan to the low-income group's entrepreneurs by the end of the day i.e. fast delivery of loan.
‘Uttarakhand Bhookamp Alert’Chief Minister of Uttarakhand, Pushkar Singh Dhami The app makes use of the Earthquake Early Warning (EEW) system. The EEW is based on a real-time approach and detects the onset of an earthquake situation.
‘Health and Wellness Savings Account’Suryoday Small Finance Bank (SSFB) The account offers top-up health insurance of Rs 25 lakhs, an annual healthcare package, and on-call emergency ambulance medical care services.
AutoPay Function for MF SIPPhonePeHelp customers to set up their mutual fund SIPs in three steps namely selecting the fund, entering monthly SIP (Systematic Investment Plan) investment amount, and authentication with a UPI PIN.
Agency Bank’Reserve Bank of India (RBI) has impaneled the IndusInd BankAllow scheduled private sector banks as agency banks of the regulator for the conduction of government business.
‘Lumine’ Platinum Credit Card & ‘Eclat’ Select Credit Card LIC Cards Services Limited (LIC-CSL) collaborated with IDBI BankThe cardholders will be able to earn 3 ‘delight’ points on every spend of Rs 100 on the Lumine card and 4 points on the Eclat card.
‘SWIFT Go’ Service Society for Worldwide Interbank Financial Telecommunication (SWIFT) It will allow seamless Low-Value Cross Border Payments facility anywhere in the world through their bank accounts.
‘Optima Secure’ Health Policy HDFC ERGO General Insurance The insurance cover is doubled instantly and automatically on the purchase of a policy.
‘Arogya Rakshak’ Health Insurance Plan Life Insurance Corporation of India (LIC) It is a non-linked, non-participating, regular premium-based, individual health insurance policy.
‘RBI Retail Direct’ Scheme Reserve Bank of India The retail investors will be able to open and maintain their glit securities account named as ‘ Retail Direct Glit Account’ or simply RDG Account via an online portal with RBI.
‘One Mumbai Metro Card’ Mumbai Metro One Private Ltd (MMOPL) in partnership with Mastercard and Axis Bank It is a prepaid, open-loop contactless card that can be used as a part of the daily transit journey via a single tap.
‘Arogya Supreme’ SBI General Insurance It offers customers full health insurance coverage which includes 20 basic covers and 8 optional covers.
‘MandateHQ' Razorpay and Mastercard The 'MandateHQ' is a payment interface which help card-issuing banks to enable recurring payments for their customers.
‘Postpaid Mini’ Paytm and Aditya Birla Finance Ltd. To pay their monthly expenses like mobile and direct to home (DTH) recharges, gas cylinder booking, electricity and water bills shop on Paytm Mall and more.
‘Salaam Dil Sey’ Initiative HDFC Bank To the doctors for their tireless service during the pandemic and are fighting bravely with the pandemic by risking their lives. It pays a tribute to the doctors of India.
‘Salute Doctors’ ICICI Bank The solution will prove beneficial to a medical student, senior medical consultant, an owner of a hospital or a clinic.
‘Pay Your Contact’ Kotak Mahindra Bank Ltd The feature thus makes payment transactions easy and simple and it is associated with high security.
‘ICICI STACK for Corporates’ ICICI Bank The ‘ICICI STACK for Corporates’ solution enables the corporate sector and its associated entities to meet their banking requirements in a seamless manner.
NR Savings Account Scheme for the Seafarer Segment Federal Bank The services under the schemes are integrated into the digital platform so that digital banking under the schemes can be performed by the mariners.
Healthcare Credit, Business, & Personal Loans Canara bank The bank has launched healthcare credit, business, and personal loan schemes to its customers.
ABSLI Vision LifeIncome Plus Plan Aditya Birla Capital Limited (ABCL) The flexible bonus pay-outs can be accumulated for wealth creation or withdrawn at the customer’s convenience for instant access to their money.
IPOS (Integrated Partner Onboarding Solution) Edelweiss General Insurance (EGI) The IPOS is an industry-first digital end to end partner onboarding solution. It was launched to offer to digitise support to partner’s journey in an efficient manner.
Exide Life Guaranteed Wealth Plus Exide Life Insurance Company Limited It offers continuous life cover throughout the income payout period with up to 350% guaranteed returns.
Digigold Airtel Payments Bank To launch this platform, Airtel Payments Bank has collaborated with SafeGold which is a provider of digital gold.
‘I choose my number’ Jana Small Finance Bank To choose their favourite numbers as the last 10 digits of their bank account, savings or current.
‘Eva’ Chatbot HDFC Bank and CSC The chatbot will support Village Level Entrepreneurs (VLEs) by providing them banking services.
‘Axis Global Innovation Fund of Fund’ Axis Mutual Fund Indian investors an opportunity to invest in a globally diversified equity portfolio which will complement their Indian equity allocation.
‘Merchant Stack’ ICICI Bank It will prove highly beneficial to grocers, supermarkets, large retail store chains, online businesses and large e-commerce firms.
‘ConQR’ Mastercard and Bank of Baroda Financial Solutions (BFSL) The ‘ConQR’ is a Mastercard QR on card solution which is launched to offer simplicity to perform digital transactions.
‘PNB@Ease’ Punjab National Bank (PNB) Customers themselves can make every transactions undertaken by the branch of the bank.
‘Rewards123’ Airtel Payments Bank To the digital customers as it offers various perks on digital transactions.
‘UNI-CARBON CARD’ Union Bank of India This card will create an opportunity to add the value of benefits to the bank’s customers.
KBL Smart Trade Karnataka Bank in partnership with IIFL Securities Limited To allow the customers of Karnataka Bank to access IIFL Securities Demat and Trading account solution to serve their capital market needs.
‘Distributor to Retailer’ (D2R) Finance BharatPe To grant instant liquidity to SMEs and empower SMEs in India.
‘IOB Trendy’ Savings Account Indian Overseas Bank For the growing millennial population in the country by keeping their banking preferences in mind.
‘Wear N Pay’ Axis Bank This range of devices linked to the customers’ bank account and thus perform like a regular debit card.
‘Yes Essence’ Yes Bank To the women who belong to various segments like homemakers, salaried professionals, entrepreneurs and senior citizens.
‘SmartUp Unnati Mentoring Programme’ HDFC Bank To support women entrepreneurs. It was launched to mark the celebrations of International Women’s Day.
‘Business Kisht Suraksha’ HDFC Ergo General Insurance To reduce the negative impacts on balance sheets which occur due to non-payment of EMIs by the borrower, or due to natural calamity like earthquake, cyclones and floods.
‘SBI International Access-US Equity FoF’ SBI Mutual Fund To the investors to have exposure in the US market and to invest in such themes which are not available in the Indian market.
‘Namma Chennai Smart Card’ ICICI Bank To help the user to have a one-stop solution for making all kinds of payment transactions.
Krishi Sakha App Bharti AXA General Insurance The app will provide farmers with the proper guidance of best farming techniques which they can adopt in their farms and thus increase yields.
FedFirst Federal Bank Saving Account will help children to know the money management process and the importance of money.
‘AURA’ Credit Card Axis Bank To launch this card with exclusive benefit features, Axis Bank has partnered with Poshvine, Decathlon, Practo, Fitternity, IndushealthPlus, 1MG etc.
‘InstaFX’ ICICI Bank To help the customers of any bank to get ‘ICICI Bank Forex Prepaid Card’ swiftly.
‘RuPay PoS’ RuPay and RBL Bank To have the transformation of smartphones to payment accepting terminal, the user has to update the PayNearby App.
‘Unicas’ United Kingdom in partnership with United Multistate Credit Co-operative Society Ltd of India To perform transactions in cryptocurrency and fiat from one account to the other.
‘Infinite India’ ICICI Bank For coordinating with multiple touchpoints thus making hassle-free ease of doing business to the foreign companies in India.
‘Pioneer Heritage Credit Card’ IndusInd Bank partnered with Mastercard For fulfilling the requirements of affluent Indian professionals and entrepreneurs.
‘DakPay’ Department of Posts (DoP) and India Post Payments Bank (IPPB) To provide Digital Financial inclusion in India.
‘AceMoney Micro ATM Service’ ICICI Bank To place the order for cash withdrawal by this ‘Ace Money Micro ATM service’, the customer will have to use the AceMoney app.
‘iMobile Pay’ ICICI Bank To offer payments and banking services to customers of any bank.
‘Axis Bank Rupifi Business Credit Card’ Axis Bank in partnership with Rupifi and Visa To explore its opportunity and expand its business in MSMEs.
Asset Restructuring Web Module SIDBI and ISARC To get benefits of RBI’s MSME restructuring guideline.
SMS Pay Function Yes Bank and Wordline To perform contactless and remote payment transactions in a safe and secured manner.
‘Muthoot Gold Shield’ Muthoot Finance and Bajaj Allianz General Insurance To provide insurance to the customers on gold jewellery.
ICICI Bank Cardless EMI ICICI Bank and Pine Labs ICICI Bank has become the first bank to launch a digital payment mode option for a cardless EMI facility at retail stores.
YES Bank Neokred Card Yes Bank and Neokred Technologies It will help to make cashless payment transactions.
‘CASA Mobilisation Campaign’ Karnataka Bank To provide banking services to the unbanked sections of the country. 
‘Mooh Band Rakho Campaign’ HDFC Bank To protect every citizen from cyber frauds.
‘Eva’-- Unique Saving Account for Women Equitas Small Finance Bank (ESFB) It also offers free health check-up and unlimited teleconsultation with women doctors, gynaecologists and mental health experts.
‘CancerSendsNoNotification’ Campaign Bharti AXA General Insurance Company    National Cancer Awareness Day which is observed on 7th Nov.
‘Smart Drive Private Car Insurance' Airtel Payments Bank and Bharti AXA General Insurance This insurance policy offers compensation for injury or damages caused to another person or property due to a car accident.
‘ICICI Bank Mine’ ICICI Bank To provide a simple, secured and customized banking solution to the millennial customers of ICICI Bank.
‘Visa Direct’ RBL Bank and Visa To domestic transactions and benefits programme like refunds, card bill payments, cashback and disbursements through Visa Direct.
‘Delhi Metro-SBI Card’ SBI Card and Payment Services (SBI Cards) To support digital finance movement and to promote cashless transactions in Delhi Metro.
‘Invest 4G’ Canara HSBC OBC Life Insurance Life Option ensures financial security to the family during the customer’s demise.
‘HealthyLife Programme’ HDFC Bank and Apollo Hospitals To make a healthy life easily accessible and affordable to the customers of HDFC Bank.
‘Salary Card’ EarlySalary and NPCI (National Payments Corporation of India) To provide immediate access for salaried professionals, which will help them to make instant purchases across merchants in India.
‘Axis ACE Credit Card’ Axis Bank partnered with Google Pay and Visa To increase users participation in the digital world
‘Axis Bank Club Vistara Forex Card’ Axis Bank in partnership with Vistara This forex card allows the customers to travel to destinations abroad in a cashless and hassle-free manner
Debit Card Facility  ICICI Bank and Visa  Customer can make use of this card to make payments through POS (Point of Sale) and online transactions by making use of sanctioned LAS account.
Refinance Scheme NABARD The special refinance facility of Rs 800 crore for FY 2020-21 has been sanctioned by NABARD for WASH (Water, Sanitation and Hygiene) programme. 
‘Digital Suraksha Group Insurance’ Flipkart and Bajaj Allianz   This insurance cover allows customers to protect themselves from finance frauds like cyber-attacks and other malicious activities. 
'i-Lead 2.0'Canara BankTo offer banking services seamlessly to its customers irrespective of where their customers reside.
Positive Pay System’  Reserve Bank of India For Cheque Truncation System (CTS). For this purpose, RBI has issued a directive under Section 10 (2) read with Section 18 of the Payments and Settlement System Act 2007.
‘MSMESaksham’ - Portal Small Industries and Development Bank of India (SIDBI) and TransUnion CIBIL The portal will provide quick access to finance and credit facility to the MSMEs. The portal will guide the MSMEs in managing their credits along with providing knowledge hub in the form of articles, business insights to them.
Kona Kona Umeed Kotak Mahindra Bank It is a 2-month campaign which provides offers and discounts to make banking and shopping more rewarding.
‘Jan Bachat Khata (JBK)’ Fino Payments Bank Ltd It is an adhaar Authentication-based digital savings Account that brings neo-banking experience to customers.
Insta Click Savings Account Bank of Baroda The aim behind launching this ‘Insta Click Savings Account’ is that BOB is working to digitize its all work by 2023 and become 100% paperless.
‘AXAA’ Automated Voice Assistant Axis Bank It is an AI-Powered conversational robot
‘Bhavishya’ Saving Account  Fino Payments Bank Ltd
  • The ‘Bhavishya’ Saving Account is launched for the minors who are in between the age group of 10-18 years.
  • This saving account is launched with an aim to inculcate banking and saving habits in children.
‘Smart Plan Shop Package Policy’ Airtel Payment Bank The financial protection in case of asset damage inside the shop or to accidents like fire outbreak, earthquake etc will be offered.
‘Five Star Villages’ Scheme Department of Post The scheme is launched to provide universal coverage of flagship postal scheme to Indian rural areas. It ensures that postal services and products reach to every rural part of India.
‘Green Deposit Programme’ HSBC  India The ‘Green Deposit Programme’ is launched for corporate clients who will be responsible to provide finance to the green initiative projects and eco-friendly projects. 
Liberty Saving Account Axis Bank The Liberty Saving Account will address the need of the youth and digitally interested Indians like changing lifestyles and hospital cash insurance covers. MobiKwik It will allow the user from any UPI payment app to send and receive money
5T Plan Delhi Government   The resemblance of 5T: Testing, Tracking, Treatment, Teamwork and Trackling.
‘IB-eNote’ Indian Bank ‘IB-eNote’ helps to improve turnaround time, saves the cost of papers, reduces printing costs and also other administrative expenses.
‘Ind Guru’ Indian Bank It provides skill development and cross-functional learning to the employees of the Indian Bank. 
Debt and Credit Guarantee Programme National Bank for Agriculture and Rural Development (NABARD)  The ‘Structured Finance and Partial Guarantee Program’ will help to ensure the flow of credit without any interruptions to the destination in rural areas which are affected due to COVID-19.
‘Shaurya Kisan Gold Credit (KGC) Card’ HDFC Bank It is the tri-colour theme-based card which is launched for Indian Armed Forces i.e. Indian Army, Indian Navy, Indian Air Force and Para Military Forces and to their families.
Central Bank Digital Currencies (CBDCs) Testing Platform MasterCard It is the virtual testing platform to assess and explore national digital currencies
‘Signature Visa Debit Card’ Bank of India This Card is for those people who are maintaining an average quarterly balance of Rs 10 lakhs and above.
‘nth Rewards’ National Payment Corporation of India (NPCI) It offers infinite possibilities of earning to the users through bank transactions and redeem instantly with the help of e-vouchers, donations, hotel and flight bookings.
‘Federal Bank Credit Card’ Federal  Bank For this credit card, Federal Bank will make use of FirstVision technology of Fiserv Inc.
‘Paytm All-in-One Portable Android Smart POS’ Paytm This will offer a digital platform to many SME’s in the country.
‘KBL Micro Mitra’  Karnataka Bank A new financial support product for Micro Small and Medium Enterprises (MSME). 
‘Yuva Pay’             Yes Bank and UDMA Technologies Yuva Pay is a digital wallet solution.
‘Digital Apnayen’   Punjab National Bank To encourage customers to prefer digital banking system
iStartup 2.0 ICICI Bank The ‘iStartup 2.0’ will help the startups and entrepreneurs in the requirements like regulatory assistance, analytics, acquisition, staffing, accounting and digital platform for its customers and in all other banking and allied activities
‘Apna Ghar Dreamz’ Home Loan Scheme ICICI Home Finance
  • The scheme is launched for skilled labourers like electricians, mechanics, painters, grocery store owners etc. in the informal sector of Delhi.
  • The credit amount under ‘Apna Ghar Dreamz’ loan scheme ranges from Rs 2 lakh to Rs 50 lakhs.
Suraksha Salary Account for MSME’s Airtel Payment Bank   With the help of this account, MSME and other organisations will be able to make cashless payments and provide financial security to their employees
SARAL Affordable Housing Scheme ICICI Home Finance
  • This scheme to finance homes in rural and urban areas of India.
  • Maximum limit of loan is Rs 35 lakhs with an interest rate starting from 7.98%.
Insta FlexiCash ICICI Bank It is an online overdraft facility (OD) by which customers can get approval for OD instantly with a paperless manner.
Sovereign Gold Bond Scheme for 2020-2021 Reserve bank of India The schemes describe the assured return of 2.5 per cent to investors along with appreciation in the price of the bond in line with the movement of gold prices.
Special Borrowing Scheme for SHGs Indian Overseas Bank In this scheme, each member of SHG will be able to avail of a loan of Rs 5000/- with a cap of Rs 1 lakh for the group.
‘Vikas Abhaya’ Karnataka Vikas Grameena Bank It is a loan scheme to provide some relief to Micro, Small, and Medium Enterprise(MSME) borrowers.
Voice Baking Services ICICI Bank It has started a voice baking services on Amazon Alexa and Google Assistant for its customers
National GIS (Geographic Information System) enabled Land Bank System Union minister of commerce and industry, Piyush Goyal This system will provide real-time information about the availability of industrial land and resources. It will provide details about industrial clusters all over India.
iTurmeric Fincloud’ Platform Intellect Design Arena Ltd. and IBM It will ensure that systems in the banks and financial institutions are operating in isolation or parallel with core legacy systems
MSME Prerana’ Union Minister of Finance and Corporate Affairs, Nirmala Sitharaman It is an online business mentoring programme for MSMEs providing help to develop the businesses in the areas like Business skills, Communications, Human Resources etc
 ‘Home Utsav’ ICICI Bank This product will digitally showcase the real estate properties and projects from various sites of India.
PM SVANidhi portal and SBI Banks’ eMudra portal Ministry of Housing and Urban Affairs  This will help to accelerate the loan sanctioning and loan disbursement process to the street vendors who want to avail the benefits of PM SVANidhi scheme. 
‘Payment Infrastructure Development Fund (PIDF)’ Reserve bank of India The PIDF is set up with an allocation of Rs 500 crore with an initial contribution of Rs 250 crore by RBI which is half-covering of the fund and rest half will be from card-issuing banks and card networks operating in India
eBkray Union Finance Minister, Nirmala Sitharaman For transparent and clean online auction by banks of an attached asset, for the improved realisation of value
Co-branded Multi-Currency Card ICICI Bank Customers can use one card for multiple currencies and enjoy discounts on flights and hotel bookings.
Green Car Loan State Bank of India
  • To encourage customers to buy electric vehicles (EVs) in the country
  • The interest rates on the loan will be 20 basis points (0.2 per cent) lower than SBI's existing auto loans

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