Marketing Awareness ebook for SBI PO and SBI Associate PO

May 28, 2014
Today I am releasing much awaited Marketing ebook for SBI PO and Clerk. In this book I have tried summarize all the marketing concepts in 54 pages. In case you want to marketing management in detail then go for 1400 pages Kotler Keller book which is followd by every bschool in India. 

As time is getting short and there will be 12-15 questions from Marketing and that too from basic concepts, I don't recommend you to read a full marketing management book. 

This book is sufficient for Marketing section of SBI PO and Clerk exam.   


Number of pages - 54
Price - Rs 30
Get the book from below button.

SBI PO Clerk Marketing book


get marketing sbi book

Contents of book

  • Marketing - Definition and Scope
  • Marketing and marketing environment
  • Marketing process
  • Marketing planning
  • Marketing models
  • SWOT analysis
  • Product development process
  • Product life cycle 
  • Marketing mix
  • Service marketing with services marketing mix
  • Product mix
  • Marketing planning
  • Marketing models
  • Branding, Packaging and Labeling
  • Various pricing strategies
  • Marketing competitiveness and how it can be improved
  • Competitive strategy and various competitive strategy models
  • Marketing control - Process and Steps
  • Advertising - Concepts, modes and impacts
  • Value analysis
  • Marketing terms
Also check Computer Knowledge book here

Computer knowledge book

In case you have any problem in purchasing this book then email me - monty.exe@gmail.com or call me, Ramandeep Singh - 0161-4608671 .

Free Exam Resources

Useful material to support your preparation, revision and exam planning.

Continue on BankExamsToday

Revise notes, practice questions and resume anytime.

Meet your mentor

From the Founder

Ramandeep Singh, founder of BankExamsToday

Ramandeep Singh

Banking Educator · Former Banker

Former banker and educator helping aspirants prepare for banking promotion and specialist officer exams with focused, practical guidance.

14+
Years' experience
5,000+
Selections
Ex-BoB
Banking experience