How to start preparations for IBPS Specilaist Officer Interview - Marketing

Published on Tuesday, March 10, 2015

By Ramandeep Singh

IBPS SO IV interview call letters are out now. Now it's time to start preparationf or interviews.

Tomorrow I will share a detailed interview preparation plan Specialist Officers interview.

Important Marketing interview topics and questions

5 Ps and 5 Cs (Asked in almost every interview for Marketing officer)
Marketing matrix (BCG, Porter model, etc)
Du-pont
Product life cycle
Difference between advertisement and marketing
Product developmern process
Product mix
Marketing mix
SWOT analysis
Marketing matrices
KPI
Marketing terms
Taglines of banks
Branding

Books

Around the globe Marketing Management by Kotler and Keller is being taught by B-schools. It's a 1200 pages book.

Instead I recommend Marketing notes

Get here

Current affairs

It's important to read current affairs to prepare for interview. Most popular question asked in the banking inteviews - What are today's news headlines ?

So remember to read newspaper on D-day

I have already made GK DIgest and question bank for current affairs. Link to download previous three months' GK Digest

Important interview question

ebook

Complete interview guide - PDF

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Smart Prep Kit for Banking Exams by Ramandeep Singh - Download here

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11 comments:

Jaya GujjariMarch 10, 2015 at 1:48 PM
Sir plz post interview preparation for IT officer
Ramandeep SinghMarch 10, 2015 at 2:42 PM
Will do that tomorrow
RakeshMarch 10, 2015 at 4:00 PM
What could be the final cutoff for marketing
Deepak RanwalkarMarch 10, 2015 at 4:13 PM
Sir plz post interview preparation for Agriculture field officer
NitinMarch 10, 2015 at 5:15 PM
sir could you suggest me any site for Online Test series for PO exam..
JagadeeMarch 10, 2015 at 8:40 PM
sir pls give an idea for agri officer intervw
JagadeeMarch 10, 2015 at 8:48 PM
do u hav any idea of preparin for agr officr intervw
samsMarch 10, 2015 at 10:57 PM
Ibps po 91 obc
What's my chance
Kiran KumarMarch 10, 2015 at 11:25 PM
What are the medical test to be done with the candidates who cleared the ibps po/clerk??
Nd in what circumstances they will reject the candidature of the candidate in medical tests??? Pls reply me any One! !!!!!! I want Jenuine answer. ...... tell me guys
yoganandMarch 11, 2015 at 6:43 PM
i'm getting 119 in ibps clerk 4 in obc. tamilnadu .is there any possibilites is there will i get the job?
BenhurMarch 13, 2015 at 10:07 AM
raman ji u said that u will share the detailed interview plan please share it asap

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