How to start preparations for IBPS Specilaist Officer Interview - Marketing

IBPS SO IV interview call letters are out now. Now it's time to start preparationf or interviews.

Tomorrow I will share a detailed interview preparation plan Specialist Officers interview.

Important Marketing interview topics and questions

• 5 Ps and 5 Cs (Asked in almost every interview for Marketing officer)
• Marketing matrix (BCG, Porter model, etc)
• Du-pont
• Product life cycle
• Difference between advertisement and marketing
• Product developmern process
• Product mix
• Marketing mix
• SWOT analysis
• Marketing matrices
• KPI
• Marketing terms
• Taglines of banks
• Branding

Books

Around the globe Marketing Management by Kotler and Keller is being taught by B-schools. It's a 1200 pages book.

Instead I recommend Marketing notes

Get here

Current affairs

It's important to read current affairs to prepare for interview. Most popular question asked in the banking inteviews - What are today's news headlines ?

So remember to read newspaper on D-day 

I have already made GK DIgest and question bank for current affairs. Link to download previous three months' GK Digest

• February Digest
• January Digest
• December Digest

Important interview question

• Interview questions with answers
• 50 common interview questions

ebook

• Complete interview guide - PDF