E-commerce Platform Under Project ReWeave

E-commerce Platform Under Project ReWeave
Launch Date: 19th January 2019
Launched by: Microsoft India
Aim: To help weavers with working capital support through non-profit organizations.

Key feature:

  • Microsoft India launched a new e-commerce platform named ‘re-weave.in’ for handloom weavers under the Project ReWeave, as a part of its philanthropic initiative.
  • The platform would help to connect artisans to the buyers directly by expanding to newer customers and markets.
  • This e-commerce website hosts signature collections which are created by the weaver communities, showcase traditional designs and products created from natural dyes.
  • The e-marketplace supports weavers for increasing their income and earning a sustainable livelihood.

Other details:

  • For providing digital training, Microsoft joined hands with the National Institute of Fashion Technology (NIFT), and has created a special curriculum in 'CAD and Colour for Handloom Weaving'.
  • The first batch of 100 handloom weavers was awarded certificates for successful design course completion.

About Project ReWeave

  • The project was launched by Microsoft India (R&D) Pvt. Limited in 2016, in partnership with Chaitanya Bharati, a Vishakhapatnam-based non-profit organization in Telangana to ensure the revival of the traditional handloom art forms in the state.
  • The Chaitanya Bharathi organization provides infrastructure, financing and marketing support to help weaver families keep their weaving traditions alive by sustaining livelihoods.

Microsoft India

  • Headquarters: Hyderabad
  • Parent organization: Microsoft Corporation
  • Chairman: Bhaskar Pramanik
  • Founded: 1988
  • Subsidiary: Microsoft India (R&D) Pvt Ltd
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