Punjab & Sind Bank SO Marketing Officer/Relationship Manager 2022: Notification Out

Hi Readers,

Punjab & Sind Bank has recently released the Notification for the post of Specialist Officers.

Number of Vacancies

Important Dates:-

Particulars	Date
Commencement of Date of On-line Examination	05-11-2022
Last Date of Online Application	20-11-2022
Date of Examination	25-02-2023

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Eligibility Criteria

Post: Marketing Officer/Relationship Manager (MMGS II)

Educational Qualifications:

Candidate must be graduate and Full-time two years MBA (Marketing) / Full time two years PGDBA (Post Graduate Diploma in Business Administration) / PGDBM (Post Graduate Diploma in Business Management) with specialization in Marketing.

Age:

25-35 years

Experience:

Minimum 4 years post qualification experience in marketing in BFSI Sector.

Selection Procedure

S.No.	Post	Scale	Selection Procedure
1.	Technical Officer Architect, Fire Safety Officer, Forex Officer, Marketing Officer/ Relation Manager	MMGS-II	Online Examination Personal Interview
2.	Forex Officer, Forex Dealer, Treasury dealer and Data Analyst	MMGS-III	Short-listing Personal Interview

Exam Pattern

S.No.	Subject	No.of Questions	Marks	Duration
1.	Reasoning	50	*	30 Minutes
2.	English Language	50	*	25 Minutes
3.	Quantitative Aptitude	50	*	30 Minutes
4.	Professional Knowledge	50	80	35 Minutes
	Total	200	80	120 Minutes

* Candidates have to qualify in each test by securing minimum 40% (35% for SC/ST/ OBC & PWBD Category) marks. Marks obtained will not be considered for preparing merit list for interview.

Syllabus

Quantitative Aptitude

Data Interpretation
Boats and Streams
Time and Work
Time, Speed and Distance
Partnership
Mixtures and Alligation
Ages and Average
Profit and Loss
Percentage and Interest
Problems on Trains
Pipes and Cisterns
Area and Volume
Number Series

Reasoning

Machine Input Out
Puzzles
Seating Arrangement
Order and Ranking
Inequalities
Statement and Assumptions
Statement and Conclusion
Coding Decoding
Cause and Effect
Statement and Argument
Venn Diagram/Syllogism
Blood Relation
Direction and Distance

English Language

Reading Comprehension
Cloze Test
Error Spotting
Double Fillers
Sentence Rearrangement
Vocabulary Based Questions

Professional Knowledge(Marketing)

Concepts of Marketing Management

4P and 5C of marketing
Porter model
Strategic planning process
SWOT analysis
Value chain
Core Competencies

Marketing Environment

Marketing Environment
Factors Influencing Consumer Buyer Behavior
The Marketing Research Process

Analysing the market

Motivation theories: Freud, Maslow, Herzberg
Buying Decision Process
Market research

Connecting with customers

Databases, Data Warehousing, Data Mining and Database marketing
Marketing-Mix
Marketing Funnel
Customer Relationship Management

Developing marketing strategies

Positioning and Differentiation
Product Mix
Market leadership strategies
Product Life Cycle
Brand Positioning
Pricing Strategies
Identifying Market Segments and Targets

Communication with customers

Market Communication
Process for Effective Communication; Advertising
Different Advertising Media
Communicating the value

Branding

Brand equity – Role, scope and models
Brand positioning
Differentiation Strategies
Competitive Strategies for Market Leaders
Product Life-Cycle Marketing
Pricing strategy

Course features

Video classes
Study Material
Live sessions
Unit tests
Special attention to Professional knowledge section from Day 1
Systematic study plan
Interview preparation guide

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