Punjab & Sind Bank SO Marketing Officer/Relationship Manager 2022: Notification Out

Hi Readers,

Punjab & Sind Bank has recently released the Notification for the post of Specialist Officers.

Number of Vacancies

• 25

Important Dates:-

Particulars	Date
Commencement of Date of On-line Examination	05-11-2022
Last Date of Online Application	20-11-2022
Date of Examination	25-02-2023

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Eligibility Criteria

• Post: Marketing Officer/Relationship Manager (MMGS II)

Educational Qualifications:

• Candidate must be graduate and Full-time two years MBA (Marketing) / Full time two years PGDBA (Post Graduate Diploma in Business Administration) / PGDBM (Post Graduate Diploma in Business Management) with specialization in Marketing.

Age:

• 25-35 years

Experience:

• Minimum 4 years post qualification experience in marketing in BFSI Sector.

Selection Procedure

S.No.	Post	Scale	Selection Procedure
1.	Technical Officer Architect, Fire Safety Officer, Forex Officer, Marketing Officer/ Relation Manager	MMGS-II	Online Examination Personal Interview
2.	Forex Officer, Forex Dealer, Treasury dealer and Data Analyst	MMGS-III	Short-listing Personal Interview

Exam Pattern

S.No.	Subject	No.of Questions	Marks	Duration
1.	Reasoning	50	*	30 Minutes
2.	English Language	50	*	25 Minutes
3.	Quantitative Aptitude	50	*	30 Minutes
4.	Professional Knowledge	50	80	35 Minutes
	Total	200	80	120 Minutes

* Candidates have to qualify in each test by securing minimum 40% (35% for SC/ST/ OBC & PWBD Category) marks. Marks obtained will not be considered for preparing merit list for interview. 

Syllabus

Quantitative Aptitude

• Data Interpretation
• Boats and Streams
• Time and Work
• Time, Speed and Distance
• Partnership
• Mixtures and Alligation
• Ages and Average
• Profit and Loss
• Percentage and Interest
• Problems on Trains
• Pipes and Cisterns
• Area and Volume
• Number Series

Reasoning

• Machine Input Out
• Puzzles
• Seating Arrangement
• Order and Ranking
• Inequalities
• Statement and Assumptions
• Statement and Conclusion
• Coding Decoding
• Cause and Effect
• Statement and Argument
• Venn Diagram/Syllogism
• Blood Relation
• Direction and Distance

English Language 

• Reading Comprehension
• Cloze Test
• Error Spotting
• Double Fillers
• Sentence Rearrangement
• Vocabulary Based Questions

Professional Knowledge(Marketing)

Concepts of Marketing Management

• 4P and 5C of marketing
• Porter model
• Strategic planning process
• SWOT analysis
• Value chain
• Core Competencies

Marketing Environment

• Marketing Environment
• Factors Influencing Consumer Buyer Behavior
• The Marketing Research Process

Analysing the market

• Motivation theories: Freud, Maslow, Herzberg
• Buying Decision Process
• Market research

Connecting with customers

• Databases, Data Warehousing, Data Mining and Database marketing
• Marketing-Mix
• Marketing Funnel
• Customer Relationship Management

Developing marketing strategies

• Positioning and Differentiation
• Product Mix
• Market leadership strategies
• Product Life Cycle
• Brand Positioning
• Pricing Strategies
• Identifying Market Segments and Targets

Communication with customers

• Market Communication
• Process for Effective Communication; Advertising
• Different Advertising Media
• Communicating the value 

Branding

• Brand equity – Role, scope and models
• Brand positioning
• Differentiation Strategies
• Competitive Strategies for Market Leaders
• Product Life-Cycle Marketing
• Pricing strategy

Course features

• Video classes
• Study Material
• Live sessions
• Unit tests
• Special attention to Professional knowledge section from Day 1
• Systematic study plan
• Interview preparation guide

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