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Punjab & Sind Bank SO Marketing Officer/Relationship Manager 2022: Notification Out

Published on Friday, January 27, 2023
Hi Readers,
Punjab & Sind Bank has recently released the Notification for the post of Specialist Officers.

Number of Vacancies

  • 25

Important Dates:-

Particulars Date
Commencement of Date of On-line Examination 05-11-2022
Last Date of Online Application 20-11-2022
Date of Examination 25-02-2023

Eligibility Criteria

  • Post: Marketing Officer/Relationship Manager (MMGS II)

Educational Qualifications:

  • Candidate must be graduate and Full-time two years MBA (Marketing) / Full time two years PGDBA (Post Graduate Diploma in Business Administration) / PGDBM (Post Graduate Diploma in Business Management) with specialization in Marketing.

Age:

  • 25-35 years

Experience:

  • Minimum 4 years post qualification experience in marketing in BFSI Sector.

Selection Procedure

S.No. Post Scale Selection Procedure
1. Technical Officer Architect, Fire Safety Officer, Forex Officer, Marketing Officer/ Relation Manager MMGS-II
  • Online Examination
  • Personal Interview
2. Forex Officer, Forex Dealer, Treasury dealer and Data Analyst MMGS-III
  • Short-listing
  • Personal Interview

Exam Pattern

S.No. Subject No.of Questions Marks Duration
1. Reasoning 50 * 30 Minutes
2. English Language 50 * 25 Minutes
3. Quantitative Aptitude 50 * 30 Minutes
4. Professional Knowledge 50 80 35 Minutes
  Total 200 80 120 Minutes
* Candidates have to qualify in each test by securing minimum 40% (35% for SC/ST/ OBC & PWBD Category) marks. Marks obtained will not be considered for preparing merit list for interview. 

Syllabus

Quantitative Aptitude

  • Data Interpretation
  • Boats and Streams
  • Time and Work
  • Time, Speed and Distance
  • Partnership
  • Mixtures and Alligation
  • Ages and Average
  • Profit and Loss
  • Percentage and Interest
  • Problems on Trains
  • Pipes and Cisterns
  • Area and Volume
  • Number Series

Reasoning

  • Machine Input Out
  • Puzzles
  • Seating Arrangement
  • Order and Ranking
  • Inequalities
  • Statement and Assumptions
  • Statement and Conclusion
  • Coding Decoding
  • Cause and Effect
  • Statement and Argument
  • Venn Diagram/Syllogism
  • Blood Relation
  • Direction and Distance

English Language 

  • Reading Comprehension
  • Cloze Test
  • Error Spotting
  • Double Fillers
  • Sentence Rearrangement
  • Vocabulary Based Questions

Professional Knowledge(Marketing)

Concepts of Marketing Management
  • 4P and 5C of marketing
  • Porter model
  • Strategic planning process
  • SWOT analysis
  • Value chain
  • Core Competencies
Marketing Environment
  • Marketing Environment
  • Factors Influencing Consumer Buyer Behavior
  • The Marketing Research Process
Analysing the market
  • Motivation theories: Freud, Maslow, Herzberg
  • Buying Decision Process
  • Market research
Connecting with customers
  • Databases, Data Warehousing, Data Mining and Database marketing
  • Marketing-Mix
  • Marketing Funnel
  • Customer Relationship Management

Developing marketing strategies
  • Positioning and Differentiation
  • Product Mix
  • Market leadership strategies
  • Product Life Cycle
  • Brand Positioning
  • Pricing Strategies
  • Identifying Market Segments and Targets
Communication with customers
  • Market Communication
  • Process for Effective Communication; Advertising
  • Different Advertising Media
  • Communicating the value 
Branding
  • Brand equity – Role, scope and models
  • Brand positioning
  • Differentiation Strategies
  • Competitive Strategies for Market Leaders
  • Product Life-Cycle Marketing
  • Pricing strategy

Course features

  • Video classes
  • Study Material
  • Live sessions
  • Unit tests
  • Special attention to Professional knowledge section from Day 1
  • Systematic study plan
  • Interview preparation guide

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