Bank of Maharashtra has recently released the 2022-23 recruitment notification for the Business Development Officer Scale-II post. Here we are sharing Important information about the latest notification about the Number of vacancies, Exam Pattern, and Syllabus for the Bank of Maharashtra Specialist Officer: Business Development Officer Scale-II according to the latest pattern.
Number of Vacancies
50
Important Dates
|
Activity |
Important Dates |
|---|---|
|
Commencement date of online application |
23.01.2023 |
|
Last Date of the online application |
06.02.2023 |
|
Date of Online Examination |
Will be informed separately. |
|
Date of GD / Interview |
Will be informed separately. |
Eligibility Criteria (As on 31-10-2022)
Education Qualification
Essential: -
- Candidate must be a Graduate of a University/Institute recognized by the Government of India or its Regulatory bodies and should have Full time two years MBA Marketing/Full time two years PGDBA (Post Graduate Diploma in Business Administration) with Marketing Specialization/PGDBM (Post Graduate Diploma in Business Management) Specialization in Marketing with minimum aggregate 60% (55% for SC/ST/OBC/PwBD) marks in all semesters/years from a University /Institute recognized by Government of India or its Regulatory bodies.
- In the case of dual specialization, one of the fields of specialization should be in the Marketing stream. In the case of major/minor specialization, major specialization should be in the marketing stream. Candidates having a PG Degree (MMS or MBA)/ PG Diploma with more than two specializations or completed through distance/online mode are not eligible.
Experience
Essential:
- Minimum three years’ post-qualification work experience as Marketing Officer/Relationship Manager/Customer Service Manager/Liaison Officer (Customer Service) in Scheduled Commercial Banks/ Financial Institutions/Central or State Govt. Departments/Reputed Private Organizations.
Desirable:
- Persons having experience in business development/new business sourcing/Liaison with Government departments/Ministers/PSUs etc.
Age Limit
- Minimum 25 years and maximum 35 years.
Minimum Bond Period
- Two years from the date of Joining the Bank.
Probation Period
- Six Months from the date of Joining the Bank.
Exam Pattern
|
Name of Test |
No. of Questions |
Maximum Marks |
Duration |
|---|---|---|---|
|
Professional Knowledge |
50 |
100 |
60 minutes |
|
Total |
50 |
100 |
60 minutes |
Syllabus for Business Development Officer Scale-II
Professional Knowledge
1. Marketing Management (Weightage: 10-12 questions)
- Introduction to Marketing
- Introduction to Marketing Management
- Nature and Scope of Marketing
- Marketing Environment
- Marketing Organization
- Processes and Planning
- Marketing Programs
- Marketing Decisions
- Marketing Mix (4Ps, 7Ps, etc.)
- Exchange definition
- Holistic Marketing
- Marketing competitiveness
- Marketing Research
- Competitor Analysis
- Market Segmentation
- User Research & Feedback
- Research Tools
- Demand Forecasting
3. Marketing Planning and Strategies (Weightage: 8-12 questions)
- Management Processes in Marketing
- Types of Marketing Plan
- Competitive Marketing Strategies
- Interactions between the Marketing Mix and Marketing Environment
- Control Mechanisms in Marketing
- Strategic planning
- Strategic units
- Promotional Strategy
- Advertisement strategies
- Competitive strategy
- Marketing control
- Price volume control
4. Marketing Types(Weightage: 1-2 questions)
- Marketing of Services
- International Marketing
- Rural Marketing
- Bank Marketing
- Insurance Marketing
5. Product Management (Weightage: 10-12 questions)
- Introduction to Product Life Cycle
- Product Planning & Development
- Branding, Packaging, Labeling, Standardization & Grading
- Pricing and Distribution channels
- Levels of a product
- Product mix
- Product Portfolio Decisions
- BCG matrix and its applications
- Product planning,
- New Product Development Process
- Innovation and Creativity
- Product Testing
- Product Placement & Commercialization
- Product Vertical Integration
- Product development process
6. Pricing Decisions (Weightage: 2-3 questions)
- Price and its Determinants
- Objectives of Pricing Decisions
- Factors Affecting Pricing Decisions
- Pricing Policies and Strategies
- Pricing Methods
7. Distribution Strategy (Weightage: 1-3 questions)
- Meaning, Need for and Importance of Distribution Channel
- Factors Influencing Channel Decisions
- Types of Channels- Direct Channel, Indirect Channel
- Functions of Channel Members
8. Promotion Mix and Sales(Weightage: 2-3 questions)
- Promotion mix and its components
- Advertising
- Sales Promotion
- Personal selling
- Direct marketing
- Public Relations and publicity
- Online marketing
- Developing an integrated promotion mix
- Promotion Mix Decisions:
- Advertising decisions
- Sales promotion decisions
- Personal selling decisions
- Public Relations and Publicity decisions
9. Brand Management (Weightage: 2-3 questions)
- Introduction to brands and brand management
- Brand research and brand equity
- Branding for different product categories
- Branding & differentiation
- Brand image
- Brand element and brand association
- Brand equity measurement
- Competitive analysis
- Brand positioning
- Brand hierarchies
- CBBE (Customer-based brand equity)
- Branding & IMC
10. Consumer Behavior (Weightage: 2-3 questions)
- Determinants of consumer behaviour
- Types of buying decisions
- Stages of the buying process
- Importance of consumer behaviour study
- Consumer personality & brand personality
- Buying influences
- Buying process
- Factors influencing buying decisions
- Models of buying behaviour
- Post-purchase behaviour
- Data collection techniques
- Sources of secondary data for marketing decisions
- Buyer-supplier relationship
- Customer value
11. Services/Digital Marketing (Weightage: 2-3 questions)
- Customer relationship management (CRM)
- Internet marketing
- Social Media Optimization (SMO)
- Social Media Marketing (SMM) and Search Engine Optimization (SEO)
- The distinction between goods and services
- Marketing mix for services
- Types of services
- Strategies for Services Marketing
12. Advanced Marketing Techniques (Weightage: 2-3 questions)
- Global marketing
- Strategic Marketing Process
- Value chain
- Value creation
- Nature & scope of rural markets,
- Marketing to cooperatives,
- Channels of distribution in rural India.
- Inbound marketing, reverse marketing, up-selling, down-selling and cross-selling techniques
- CSR.
13. Miscellaneous Topics (Weightage: 1-2 questions)
- Social Responsibility
- Marketing Ethics
- Consumer Protection in India
- Wholesale and Retail Trade
- NPV theory
- HERZBERG Theory
- Alliance marketing
- Green marketing
- E-commerce
- E-marketing
- E-Retailing
- Relationship marketing
- Mobile Marketing
14. Marketing Awareness
- Popular brands and their
- Popular acquisitions
- Companies and their CEOs
- Brand ambassadors of brands
- Popular brand campaigns
- Latest products and applications of banks
15. Financial Awareness
- Indian Financial System
- Banking Reforms
- Regulatory Bodies in India- NABARD, SEBI etc.
- International Banking
- Important RBI Circulars
- Latest Updates in Financial & Capital Markets
- Financial Terms
- Banking Terms
- Latest Acts related to Banking
- Priority Sector Lending
- NPA - latest news
- SARFAESI Act
- RBI Monetary Policy
- Capital & Money Market Instrument
- Commercial Banks, NBFCs, HFC - Latest news
- Mergers and Acquisitions in Banking Companies
- Credit Rating and Agencies
- Payment Options- NEFT, RTGS, Bharat Bill payment, etc.
