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Bank of Maharashtra SO Business Development Officer 2022-23 - Details

Published on Tuesday, January 24, 2023
Dear Readers,
Bank of Maharashtra has recently released the 2022-23 recruitment notification for the Business Development Officer Scale-II post. Here we are sharing Important information about the latest notification about the Number of vacancies, Exam Pattern, and Syllabus for the Bank of Maharashtra Specialist Officer: Business Development Officer Scale-II according to the latest pattern.

Number of Vacancies

50

Important Dates

Activity

Important Dates

Commencement date of online application

23.01.2023

Last Date of the online application

06.02.2023

Date of Online Examination

Will be informed separately.

Date of GD / Interview

Will be informed separately.

Eligibility Criteria (As on 31-10-2022)

Education Qualification

Essential: - 

  • Candidate must be a Graduate of a University/Institute recognized by the Government of India or its Regulatory bodies and should have Full time two years MBA Marketing/Full time two years PGDBA (Post Graduate Diploma in Business Administration) with Marketing Specialization/PGDBM (Post Graduate Diploma in Business Management) Specialization in Marketing with minimum aggregate 60% (55% for SC/ST/OBC/PwBD) marks in all semesters/years from a University /Institute recognized by Government of India or its Regulatory bodies.
  • In the case of dual specialization, one of the fields of specialization should be in the Marketing stream. In the case of major/minor specialization, major specialization should be in the marketing stream. Candidates having a PG Degree (MMS or MBA)/ PG Diploma with more than two specializations or completed through distance/online mode are not eligible.

Experience

Essential: 

  • Minimum three years’ post-qualification work experience as Marketing Officer/Relationship Manager/Customer Service Manager/Liaison Officer (Customer Service) in Scheduled Commercial Banks/ Financial Institutions/Central or State Govt. Departments/Reputed Private Organizations.

Desirable:

  • Persons having experience in business development/new business sourcing/Liaison with Government departments/Ministers/PSUs etc.

Age Limit

  • Minimum 25 years and maximum 35 years.

Minimum Bond Period

  • Two years from the date of Joining the Bank.

Probation Period

  • Six Months from the date of Joining the Bank.

Exam Pattern

Name of Test

No. of Questions

Maximum Marks

Duration

Professional Knowledge

50

100

60 minutes

Total

50

100

60 minutes

Note: There is no negative marking in the online examination.

Syllabus for Business Development Officer Scale-II

Professional Knowledge

1. Marketing Management (Weightage: 10-12 questions)
  • Introduction to Marketing
  • Introduction to Marketing Management
  • Nature and Scope of Marketing
  • Marketing Environment
  • Marketing Organization
  • Processes and Planning
  • Marketing Programs
  • Marketing Decisions
  • Marketing Mix (4Ps, 7Ps, etc.)
  • Exchange definition
  • ​​​​​​​Holistic Marketing
  • Marketing competitiveness
2. Marketing Research (Weightage: 1-2 questions)
  • Marketing Research
  • Competitor Analysis
  • Market Segmentation
  • User Research & Feedback
  • Research Tools
  • Demand Forecasting
3. Marketing Planning and Strategies (Weightage: 8-12 questions)
  • Management Processes in Marketing
  • Types of Marketing Plan
  • Competitive Marketing Strategies
  • Interactions between the Marketing Mix and Marketing Environment
  • Control Mechanisms in Marketing
  • Strategic planning
  • Strategic units
  • Promotional Strategy
  • Advertisement strategies
  • Competitive strategy
  • Marketing control
  • Price volume control 
4. Marketing Types(Weightage: 1-2 questions)
  • Marketing of Services
  • International Marketing
  • Rural Marketing
  • Bank Marketing
  • Insurance Marketing 
5. Product Management (Weightage: 10-12 questions)
  • Introduction to Product Life Cycle
  • Product Planning & Development
  • Branding, Packaging, Labeling, Standardization & Grading
  • Pricing and Distribution channels
  • Levels of a product
  • Product mix
  • Product Portfolio Decisions
  • BCG matrix and its applications
  • Product planning,
  • New Product Development Process
  • Innovation and Creativity
  • Product Testing
  • Product Placement & Commercialization
  • Product Vertical Integration
  • Product development process
6. Pricing Decisions (Weightage: 2-3 questions)
  • Price and its Determinants
  • Objectives of Pricing Decisions
  • Factors Affecting Pricing Decisions
  • Pricing Policies and Strategies
  • Pricing Methods 
7. Distribution Strategy (Weightage: 1-3 questions)
  • Meaning, Need for and Importance of Distribution Channel
  • Factors Influencing Channel Decisions
  • Types of Channels- Direct Channel, Indirect Channel
  • Functions of Channel Members 
    8. Promotion Mix and Sales(Weightage: 2-3 questions)
    • Promotion mix and its components
    • Advertising
    • Sales Promotion
    • Personal selling
    • Direct marketing
    • Public Relations and publicity
    • Online marketing
    • Developing an integrated promotion mix
    • Promotion Mix Decisions:
      •  Advertising decisions
      • Sales promotion decisions
      • Personal selling decisions
      • Public Relations and Publicity decisions
    9. Brand Management (Weightage: 2-3 questions)
    • Introduction to brands and brand management
    • Brand research and brand equity
    • Branding for different product categories
    • Branding & differentiation
    • Brand image
    • Brand element and brand association
    • Brand equity measurement
    • Competitive analysis
    • Brand positioning
    • Brand hierarchies
    • CBBE (Customer-based brand equity)
    • Branding & IMC
    10. Consumer Behavior (Weightage: 2-3 questions)
    • Determinants of consumer behaviour
    • Types of buying decisions
    • Stages of the buying process
    • Importance of consumer behaviour study
    • Consumer personality & brand personality
    • Buying influences
    • Buying process
    • Factors influencing buying decisions
    • Models of buying behaviour
    • Post-purchase behaviour
    • Data collection techniques
    • Sources of secondary data for marketing decisions
    • Buyer-supplier relationship
    • Customer value 
    11. Services/Digital Marketing (Weightage: 2-3 questions)
    • Customer relationship management (CRM)
    • Internet marketing
    • Social Media Optimization (SMO)
    • Social Media Marketing (SMM) and Search Engine Optimization (SEO)
    • The distinction between goods and services
    • Marketing mix for services
    • Types of services
    • Strategies for Services Marketing 
    12. Advanced Marketing Techniques (Weightage: 2-3 questions)
    • Global marketing
    • Strategic Marketing Process
    • Value chain
    • Value creation
    • Nature & scope of rural markets,
    • Marketing to cooperatives,
    • Channels of distribution in rural India.
    • Inbound marketing, reverse marketing, up-selling, down-selling and cross-selling techniques
    • CSR. 
    13. Miscellaneous Topics (Weightage: 1-2 questions)
    • Social Responsibility
    • Marketing Ethics
    • Consumer Protection in India
    • Wholesale and Retail Trade
    • NPV theory
    • HERZBERG Theory
    • Alliance marketing
    • Green marketing
    • E-commerce
    • E-marketing
    • E-Retailing
    • Relationship marketing
    • Mobile Marketing
    14. Marketing Awareness
    • Popular brands and their
    • Popular acquisitions
    • Companies and their CEOs
    • Brand ambassadors of brands
    • Popular brand campaigns
    • Latest products and applications of banks
    15. Financial Awareness
    • Indian Financial System
    • Banking Reforms
    • Regulatory Bodies in India- NABARD, SEBI etc.
    • International Banking
    • Important RBI Circulars
    • Latest Updates in Financial & Capital Markets
    • Financial Terms
    • Banking Terms
    • Latest Acts related to Banking
    • Priority Sector Lending
    • NPA - latest news
    • SARFAESI Act
    • RBI Monetary Policy
    • Capital & Money Market Instrument
    • Commercial Banks, NBFCs, HFC - Latest news
    • Mergers and Acquisitions in Banking Companies
    • Credit Rating and Agencies
    • Payment Options- NEFT, RTGS, Bharat Bill payment, etc.
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