IBPS SO Marketing Mains Exam Analysis (Held on 9th November 2025)

    Professional Knowledge 

1.  SWOT opportunity (3 to 4 questions) 
2. Youth started consuming pricing premium coffee influenced by their  friend circle? Which t type of influence is this?
3. BCG market growth and market share
4. Types of scales like ranking students 55/100 ,66/100,12/100 they got score for 100 is this which type of scale nominal or rational or ordinal
5. Outbound logistics is which type of activity in value chain model?
6. If existing product is introduced in new market - Market development
7. If customer taking rational or practical decision by knowledge and research - Thinkers customer
8. Inbound marketing
9. CSAT Score 
10. Types of diversification (4to 5 ques) 
11. If in retail purchase customer get email after sales transaction for feedback, which kind of CRM is it- Operational CRM
12. Content marketing
13. Benefit of Internal Marketing
14. Umbrella branding
15. Value chain inbound logistics 
16. Which is not a characteristics of convenience product?
17. Which is characteristic of speciality product?
18. Adoption curve
19. Push strategy
20. Interest segment
21. Promoting a Green products
22. Ambush Marketing
23. Distribution Channel
24. Value Proposition
25. Elasticity of Demand
26. Motivation
27. Latent Demand
28. Learning Theory
29. PLC Direct
30. Diffusion of Innovation
31. Customer Lifetime Value
32. Maslow need Hierarchy
33. Line Pruning Definition
34. Classical Conditioning and mechanical conditioning in consumer behavior
35. When a branded premium pricing company  introduce in low price, it’s which type of pricing?
36. Numerical: Break Even sales, customer Acquisition cost, Variable Cost, Profit calculation
37. Sales funnel (what’s at top of SF) 
38. Blackbox model of consumer behavior
39. Aided awareness Testing 
40. Ansoff Matrix
41. Porter 5 force analysis with example which factor is answer threat of substitutes
42. If ad show more than 30min what we call it?
43. Marketing research( 2 to 3 ques)
44. PESTEL 
45. Reference Groups
46. Types of CRM 
47. A brand is using same brand name and same advertisement for all its different  product?
48. If clothing brand enter into automobile sector - Conglomerate diversification
49. If customer wants to buy high end car for status and all but indicating that he is buying for just basic necessary - Secret need
50. B2C/Direct Selling 
51. Aggressive selling personal selling for which type of goods
52. Market Analysis Technique
53. AIO (Activities, Interest and Opinions)
54. Marketing Myopia
55. Service Triangle