Central Bank of India has invited applications from experienced professionals for the post of Marketing Officer (Scale I). Here we are providing the detailed syllabus and exam pattern for the examination.
Online Examination Pattern
| Section | Questions | Marks | Duration |
|---|---|---|---|
| Stream / Professional Knowledge | 70 | 70 | 60 Minutes |
| Banking, Economy & GA | 30 | 30 | |
| Total | 100 | 100 |
No negative marking. Qualifying marks: 50% for General/EWS and 45% for SC/ST/OBC/PwBD.
Syllabus
Banking, Present Economic Scenario & General Awareness
Module A
Banking System- Commercial Banks, RRBs, Cooperative Banks
- Role of RBI, SEBI, IRDAI, PFRDA
- Basel III/ Basel IV (Basic Understanding)
- Financial Markets
- Monetary policy updates
Module B
Most Important- Last 6 month banking awareness
- Latest banking app, government schemes, mergers, appointments
Module C
Other credits- Export finance
- Priority sector lending
- Non-fund based Credit Facilities
- Government sponsored schemes
- Retail loans
Module D
Management of Impaired assets- Documentation
- IRAC norms
- Types of charges
- Management of impaired assets
- IBC 2016
- SARFAESI ACT
Module E
RBI circulars and related laws- RBI circulars (1 year)
- Companies act
- Contract act 1872
- Banking regulation 1949
- RBI act 1934
- Negotiable instruments act 1881
- Payment and settlement act 2007
Marketing: Professional Knowledge
Unit I: Principles of Marketing- Meaning, scope and importance of marketing
- Evolution of marketing concepts
- Types of marketing: social, service, digital
- Value proposition and customer value hierarchy
- Ambush marketing and surrogate advertising
- Offensive and defensive strategies
- Frontal and flank attack strategies
- Consumer buying behaviour and decision process
- Motivation theories: Maslow, Herzberg, Freud
- Learning theories
- Perception: exposure, attention, interpretation
- High and low involvement behaviour
- Dissonance-reducing behaviour
- Latent demand
- Concept and importance of segmentation
- Bases: demographic, psychographic, behavioral, geographic
- Intermarket segmentation
- Cohort and affinity audience
- Targeting and positioning strategies
- Regression analysis and ANOVA
- Cluster analysis
- Product concept and classification
- Product hierarchy
- Consumer and industrial products
- Product Life Cycle and strategies
- Distribution strategies across PLC
- Umbrella branding
- Aaker and Keller brand equity models
- Brand valuation
- Reliability and durability
- Pricing objectives and methods
- Skimming pricing and price leadership
- Fixed and variable pricing
- Price discrimination: second and third degree
- Elasticity of demand and supply
- Vertical demand curve
- Break-even analysis
- Role and importance of distribution channels
- One-level and two-level channels
- Intensive and selective distribution
- Horizontal channel conflict
- Distribution of services
- B2B transactions and reciprocal buying
- Bullwhip effect
- Nature and characteristics of services
- Service marketing mix (7Ps)
- Service marketing triangle
- Delivering the service promise
- SERVQUAL dimensions
- Service gap model
- Marketing research concept and process
- Exploratory, descriptive and causal research
- Observation and ethnographic research
- Forecasting using Delphi technique
- Big data analytics
- Net Promoter Score (NPS)
- Customer lifetime value and churn
- SWOT and situational analysis
- BCG matrix
- GE–McKinsey matrix
- Porter’s value chain
- Balanced scorecard
Unit X: Digital Marketing
- Concept and scope of digital marketing
- Search engine marketing
- Pay-per-click advertising
- Affiliate marketing
- Landing pages
- SEO: crawling, indexing, alt tags
- White hat and black hat SEO
- Bounce rate
- Email marketing: hard and soft bounce
- Concept and importance of CRM
- IDIC model
- Customer acquisition and retention
- Referral marketing
- Loyalty programs and selective retention
- Non-intrusive marketing strategies
CBI Marketing Officer Scale I Course
Team BankExamsToday offers a comprehensive course for CBI Marketing Officer exams.
- Daily Video Classes
- Study Material
- Live Sessions
- Unit Tests
- Interview Preparation
Call / WhatsApp: 906720100
