- Action in the food start-up space is heating up. A host of companies in the sector are coming up with new ------- (1) Ideas / Certainty / Fact / Concept -------- and propositions. If you visit any modern trade outlet today, you will see a -------- (2) Paucity / Plethora / Dearth / Myriad ------- of new brands in the chilled/frozen foods section, snacks shelves or the sauces area. If you don’t find them there, you may encounter them at, say, a movie theatre or at an airport. While some of them may have ---------- (3) Confines / Unfathomable / Infinite / Limited ---------- distribution, a brand like Raw Pressery, the fresh cold-pressed bottled juice brand that originated in Mumbai, is now available in several cities including Delhi, Pune, Bengaluru, Chennai and Hyderabad.
- Or take Epigamia. The premium Greek yoghurt brand that was launched in 2015 is now available in the large metros. Among others spreading their wings are Licious, the one-stop shop for meat and seafood that delivers to your doorstep, and Bengaluru-based iD Fresh Food, the idli/dosa batter company.
- Then there is Samosa Singh, which is into selling a ---------- (4) Extensive / Wide / restricted / narrow ----------- range of innovative samosas. The brand now boasts several outlets in Bengaluru. Samosa Singh is also available at food counters in theatre chains.
- “The food start-up space is buzzing. We have invested in at least four food-related start-ups in the last eight months,” says V.S. Kannan Sitaram, venture partner at Fireside Ventures, which invests in bricks-and-mortar start-ups, especially home-grown consumer brands.
- Fireside Ventures has ----------- (5) Divest / Provide / Invested / Submerge ----------- in Samosa Singh, Goodness! Yogabars and Kwik24. While Goodness! Markets oats and yoghurt smoothies, Yoga Bar makes nutritious snack bars from natural ingredients. Surprisingly, all the four companies are Bengaluru-based. “Kwik24 is an IOT (Internet of Things)-enabled vending machine company which dispenses hot and cold food. We believe each of these has a great idea, which can be very big—worth several hundred crores in five years. Brands like these can transform the way young Indians eat,” says Sitaram.
- It is easy to see why there is action in the food start-up space. For starters, the big fast-moving consumer goods companies are ---------- (6) Expanding / Enlarge/ compressing/ augment ----------- to reach out to rural markets. As they go in for economies of scale, the consumers at the top of the pyramid are not being addressed. This top-of-the-pyramid consumer is more attuned to spending on processed food. ------------- (7) Sensing / Feel / Apprehend / Insight ---------this gap in the market, the start-ups are coming in.
Question 1.
a) Ideas
b) Certainty
c) Fact
d) Concept
Answer: Option a
Explanation: Ideas is the correct choice
Question 2.
Find out the appropriate word:a) Paucity
b) Plethora
c) Dearth
d) Myriad
Answer: Option b
Question 3.
Find out the appropriate word:a) Confines
b) Unfathomable
c) Infinite
d) Limited
Answer: Option d
Explanation: Limited is the correct choice.
Question 4.
Find out the appropriate word:a) Extensive
b) Wide
c) restricted
d) narrow
Answer: Option b
Explanation: Wide is grammatically correct in the above passage.
Question 5.
Find out the appropriate word:a) Divest
b) Provide
c) Invested
d) Submerge
Answer: Option c
Explanation: Invested is grammatically correct in the above passage.
Question 6.
Find out the appropriate word:a) Expanding
b) Enlarge
c) compressing
d) augment
Answer: Option a
Explanation: Expanding is the correct choice.
New Pattern Cloze Test Part 7
Question 7.
Find out the appropriate word:a) Sensing
b) Feel
c) Apprehend
d) Insight
Answer: Option a
Explanation: Sensing is grammatically correct in the above passage.
