Competitive Strategy Definition with Examples

Competitive Strategy is a long term action plan adopted by an organization to gain a competitive edge over its competitors over a long span of time.

How Competitive Edge can be gained:-
  1. By providing similar products at lower prices
  2. Charging high by providing higher quality products
    Competitive strategies

Porter's Generic Strategies

  • Cost leadership
  • Differentiation
  • Focus strategy

Cost Leadership

A strategy in which a company makes products of similar quality at a lower cost. 

As a company has the ability to produce similar quality products at a cost lower than average industry price, the company has two options:-
  • Keep charging average industry price from customer and reap profits
  • Decrease the prices and capture market share


Do you know that Arvind Mills produces 80% of the world's total jeans garment

Arvind Mills Brands (owned)
  • Flying Machine
  • Newport
  • Ruf & Tuf

Arvind Mills Brands (licensed)
  • Arrow
  • Lee
  • Wrangler
  • Gant U.S.A.
  • EdHardy
  • Izod
  • Cherokee
  • Mossimo
  • U.S. Polo Assn.
  • Nautica
Further Levis also use Arvind mills garment. 

Why Arvind Mills brands are so popular?

Because they make industry-standard jeans clothing at a cost which is lower than the average industry cost. That's why they captured a big chunk of market share.

Differentiation strategy

In this strategy the produces a product with features, design and attributes which gives more satisfaction to customers than by consuming competitors products. 


Let's take an example of Apple

iPhone's specifications are similar or lower than other phones available in the market at far lower prices.

So why people are buying iPhones?

Simply, it looks premium and UI is better and unique. People are ready to pay extra for premium looks and better UI.

Focus Strategy 

In Focus strategy, a company focuses on a small segment of the whole market and tries to gain a leadership position in that particular segment either via Cost leadership or Differentiation.


Focus Strategy (Cost leadership)
Arvind Mill is again the most suitable example here. They make the cheapest jeans garment at industry average quality standards.

Focus Strategy (Differentiation)
Which coconut you use for your hairs?

Most of the people would say Parachute 

Parachute is the hair oil brand by Marico co ltd. They make the best quality coconut oil at industry average price. So they are market leaders in Coconut hair oil segment.

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  5. Subhabrata ChakrabortyJanuary 22, 2015 at 11:28 PM

    S.P = 1440{(100+5)/(100-10)}
    = 1440 * 105 / 90
    = 1680/-

  6. Subhabrata ChakrabortyJanuary 22, 2015 at 11:30 PM

    CP + X = 1516
    CP - X = 1492

    CP = 1504/-

  7. C.P OF TBLE- 2100
    C.P OF CHAIR= 3780

  8. There are two consecutive discounts of 35% and 10% on a saree. If a person paid Rs. 1170 for that, then what was
    the original price of the saree before the discounts?

  9. A sells an article to B at loss of 20%, B to C at a gain of 15%, C to D at a loss of 5%, D to E at a profit of 10%. If E had to pay rs.500, how much did A pay for it?

  10. plz give explanation.

  11. Hai Dimple, 1170*100/65*100/90=2000 is the answer.After the discount of 35% it goes to 65 and after the discount of 10% it goes to 90.

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