SBI SO Marketing 2021: Syllabus and Exam Pattern

Published on Monday, December 28, 2020
Dear Readers,
State Bank of India has published a notification for the recruitment of Specialist Cadre Officers Marketing 2021. This page provides you with the important details like age limit, educational qualification, exam pattern and syllabus for the SBI SO Marketing Exam 2021. This syllabus isn't official, we have framed this syllabus based on the latest exam trends and previous year's papers.
Official Notification

Important Dates

Events

Dates

Online Registration of Application and Online Payment of Fee

From 22.12.2020 To 11.01.2021

Online Written Test (Tentative)

01.02.2021

Downloading Call Letter for Online Written Test (Tentative)

22.01.2021 Onwards

Vacancy Details

Sr No.

Post

Grade

Total number of positions

1.

Manager (Marketing)

MMGS-III

12

2.

Deputy Manager (Marketing)

MMGS-II

26

Educational Qualification

Sr. No.

Post & Grade

Educational Qualification & Certification

1.

Manager (Marketing)

(MMGS-III)

As on 31.10.2020:

Full-time MBA/ PGDBM or its equivalent with specialisation in Marketing/ Finance from Institutes recognized / approved by Govt. bodies/ AICTE/ UGC.

Course completed through correspondence/part-time will not be eligible.

2.

 

Deputy Manager (Marketing)

(MMGS-II)

Experience and Skills

Sr. No.

Post & Grade

Required Skills

Post Basic Educational Qualification Work Experience

1.

Manager (Marketing) (MMGS-III)

Required Skills:

a) Outstanding communication, presentation and leadership skills.

b) Sharp analytical and problem-solving skills

c) Product marketing and management skills.

d) Campaign management, event and sponsorship skills.

As on 31.10.2020:

Minimum 5 years post qualification experience as an executive in supervisory / management role in the field of marketing of digital and other financial products in a:

a) Scheduled Commercial Bank or

b) Public sector or listed Financial Institution / Company.

Preference will be given to candidates having experience in marketing (with technical and finance background)

2.

 

Deputy Manager (Marketing) (MMGS-II)

Required Skills:

a) Outstanding communication, presentation and leadership skills.

b) Sharp analytical and problem-solving skills

c) Product marketing and management skills.

d) Campaign management, event and sponsorship skills.

As on 31.10.2020:

Minimum 2 years post qualification experience as an executive in supervisory / management role in the field of marketing of digital and other financial products in a:

a) Scheduled Commercial Bank or

b) Public sector or listed Financial Institution / Company.

Preference will be given to candidates having experience in marketing (with technical and finance background).


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Age Criteria

Sr No.

Post

Grade

Age (as on 31.10.2020)

Minimum

Maximum

1.

Manager (Marketing)

MMGS-III

-

40

2.

Deputy Manager (Marketing)

MMGS-II

-

35

Job Profile & KRAs

Sr. No.

Post & Grade

Job Profile & KRA in Brief

1.

Manager (Marketing) (MMGS-III) 

&

 Deputy Manager (Marketing) (MMGS-II)

Job Profile

  • To visit Corporates/ Institutions and Govt. Departments (State, Central & Quasi) for the marketing of Digital & Transaction Banking Products / Services. Making presentations to clients and follow up subsequently.
  • To strategize marketing for various Transaction & Payment Business products of the Bank and in the turn support business.
  • To strategize the Cross-Functional Marketing of Digital Products.
  • To prepare presentations for D&TB product and services as per the customization desired by the client.
  • To prepare a database of potential customers (both banking with SBI or otherwise).
  • To prepare business proposals for approval of sanctioning authorities.
  • To maintain internal liaison for project implementation, payments, operations, systems, clients services teams at multiple locations.
  • To ensure for delivery of income (fee and float) and other targets allotted.
  • To co-ordinate and conduct clients meeting and garner business through D & TB products.

2.

 

Manager (Marketing) (MMGS-III) 

&

 Deputy Manager (Marketing) (MMGS-II)

KRAs

  • Fee Income for D & TB - Marketing Clients
  • Float Income for D & TB - Marketing Clients.
  • New client acquisition for D & TB - Marketing.
  • Review / Renewal of proposals for D & TB - Marketing.
  • Total turnover of D & TB - Marketing Clients.

 Remuneration

Sr. No.

Grade

Scale of Pay

1.

Middle Management Grade Scale-II (MMGS II)

31705-1145/1-32850-1310/10-45950

2.

Middle Management Grade Scale-III (MMGS III)

42020-1310/5-48570-1460/2-51490

Exam Pattern

Sr. No.

Test

No. of Questions

Marks

Time

1.

Objective Test (Online)

Banking Knowledge

50

50

120 minutes

2.

Data Interpretation & Analysis

50

50

3.

Reasoning

50

50

4.

General Awareness/Marketing Skills

50

50

5.

Descriptive Test (Online)

English Knowledge Test (Letter Writing & Essay)

 

50

30 minutes

Syllabus for SBI SO Marketing 2021

Banking Knowledge 

  • Monthly Banking Awareness Digest
  • Banking in India
  • Latest RBI Circulars
  • Indian Financial System
  • Capital Market & Money Market
  • Important Acts related to Banking and Finance
  • NPA
  • Investment and Exchange
  • Banking Concepts
  • International finance
  • E-Banking and Payment Banks
  • Public and Private Sector Banks
  • Other Banking & Financial Organisations
  • Regulatory framework of banking industry
  • Basel norms
  • Facilities provided by banks
  • Government scheme effecting banking industry
  • Mutual funds - Basics and structure
  • Banks in India - Their taglines, heads, headquarter and history
  • Banking terms
  • Financial terms
  • RBI working and policies
  • SEBI, NHB and IRDA - Working and policies
  • Types of bank accounts
  • Functions of banks

Data Interpretation and Analysis

  • Data Interpretation
  • Data Sufficiency

Reasoning

  • Machine Input Out
  • Puzzles
  • Seating Arrangement
  • Order and Ranking
  • Inequalities
  • Statement and Assumptions
  • Statement and Conclusion
  • Coding-Decoding
  • Cause and Effect
  • Statement and Argument
  • Venn Diagram/Syllogism
  • Blood Relation
  • Direction and Distance

General Awareness/Marketing Skills

General Awareness

  • National and International Events
  • Awards and Honours
  • Summits and Conferences
  • Government Scheme
  • Budget
  • Economic Survey
  • Static GK
  • People in News
  • Books and Authors
  • Monthly GK Digests
  • India- Constitutional and Political
  • Agriculture and Industry
  • Sports
  • Important Organisations and Governing Bodies
  • Government Policies and Schemes
  • Science and technology
  • Acts and Bills
  • Appointments & Resigns
  • Committees
  • Index & Ranking
  • Military Exercise

Marketing Skills

1. Concepts of Marketing Management
  • 4P and 5C of marketing
  • Porter model
  • Strategic planning process
  • SWOT analysis
  • Value chain
  • Core Competencies
2.Marketing Environment
  • Marketing Environment
  • Factors Influencing Consumer Buyer Behavior
  • The Marketing Research Process
3. Analysing the market
  • Motivation theories: Freud, Maslow, Herzberg
  • Buying Decision Process
  • Market research
4. Connecting with customers
  • Databases, Data Warehousing, Data Mining and Database marketing
  • Marketing-Mix
  • Marketing Funnel
  • Customer Relationship Management
5. Developing marketing strategies
  • Positioning and Differentiation
  • Product Mix
  • Market leadership strategies
  • Product Life Cycle
  • Brand Positioning
  • Pricing Strategies
  • Identifying Market Segments and Targets
6. Communication with customers
  • Market Communication
  • Process for Effective Communication; Advertising
  • Different Advertising Media
  • Communicating the value
7. Branding
  • Brand equity – Role, scope and models
  • Brand positioning
  • Differentiation Strategies
  • Competitive Strategies for Market Leaders
  • Product Life-Cycle Marketing
  • Pricing strategy

English Knowledge

  • Essay
  • Letter

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