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National Fertilizers Limited Recruitment : Marketing 2023-24

Published on Monday, November 06, 2023
National Fertilizers Limited invites applications from experienced professionals for the post of  Marketing. Today we are providing a syllabus and exam pattern for the exam.

 Important Dates



Commencement date of online application

2nd November 2023
Last Date of the online application1st December 2023

Number of Vacancies

Post / s

Minimum Age

Maximum Age as on (31.10.2023)

Total Vacancies

Management Trainee (Marketing)

18 Years

27 Years


Relaxation in Age Limit


Age Relaxation

Scheduled Caste/ scheduled Tribe Candidates

By 5 years

Other Backward classes (OBC) Candidates (Non-Creamy layer)

By 3 years


By 10 years


By 15 years


By13 years

Note: The upper age limit is relaxed by 05 (five) years for the candidates who had ordinarily been domiciled in the state of Jammu & Kashmir from 01.01.1980 to 31.12.1989.

Qualification (As on 31.10.2023)



Management Trainee (Marketing)

Min. 60% marks (50% for SC/ST/PwBD) in 02 years full time MBA/PGDBM/PGDM in Marketing/ Agri Business Marketing/ Rural Management/ Foreign trade/International Marketing from Universities/ Institutes recognized by UGC/AICTE OR B.Sc in Agriculture with Min. 60% marks (50% for SC/ST/PwBD) in M.Sc. (Agriculture) with specialization in Seed Science & Tech./ Genetics & Plant Breeding/ Agronomy/ Soil Science/ Agriculture Chemistry/ Entomology/ Pathology from Universities/ Institutes recognized by UGC/AICTE/ICAR.

Pay Scale 


Pay Scale 

Management Trainee (Marketing)

Rs 40,000-1,40,000

Selection Procedure

  • Candidates will be required to appear for an Offline OMR Based objective type test, on the day, date, time & venue as mentioned in the Admit card, which shall tentatively be issued well in time before the date of the test. The candidates will be allowed to appear in the Test only if they possess a valid Admit Card indicating roll number, name & address of the allocated test center, and guidelines for the test. 

Exam Pattern( Online Examination)

Name of section

No. of questions

Time allotted 

Questions from Concerned Subject


120 Mins.

General English


Quantitative Aptitude


General Knowledge/ Awareness



Syllabus for NFL Management Trainee: Marketing 

Quantitative Aptitude

  • Data Interpretation
  • Boats and Streams
  • Time and Work
  • Time, Speed and Distance
  • Partnership
  • Mixtures and Alligation
  • Ages and Average
  • Profit and Loss
  • Percentage and Interest
  • Problems on Trains
  • Pipes and Cisterns
  • Area and Volume
  • Number Series


  • Machine Input Out
  • Puzzles
  • Seating Arrangement
  • Order and Ranking
  • Inequalities
  • Statement and Assumptions
  • Statement and Conclusion
  • Coding-Decoding
  • Cause and Effect
  • Statement and Argument
  • Venn Diagram/Syllogism
  • Blood Relation
  • Direction and Distance
  • Reading Comprehension
  • Cloze Test
  • Error Spotting
  • Double Fillers
  • Sentence Rearrangement
  • Vocabulary Based Question

General Awareness

  • Important RBI Circulars
  • Government Schemes
  • India's rank in Indices
  • International reports
  • Appointments
  • Important days
  • Forecasted GDP of India
  • Awards and Honors
  • Committees
  • Products launched by Banks
  • Summits and conferences
  • States and their capitals
  • MOUs
  • Banking Terms
  • Joint Military Exercises
  • Sports Events
  • Obituaries
  • Popular Books Released
  • Cabinet Ministers
  • Countries and Capitals
  • Brand Ambassadors
  • Banks headquarters
  • International Organizations
  • Union Budget 2022-24
  • Current Affairs
  • Indian Economy
  • History
  • Geography
  • Art & Culture
  • Sports
  • Important Dates and their events
  • Science & Technology

General English

  • Reading Comprehension
  • Cloze Test
  • Error Spotting
  • Double Fillers
  • Sentence Rearrangement
  • Vocabulary Based Questions

Professional Knowledge :

Marketing Management
  • Introduction to Marketing
  • Introduction to Marketing Management
  • Nature and Scope of Marketing
  • Marketing Environment
  • Marketing Organization
  • Processes and Planning
  • Marketing Programs
  • Marketing Decisions
  • Marketing Mix (4Ps, 7Ps, etc.)
  • Exchange definition
  • Holistic Marketing
  • Marketing competitiveness

Marketing Research

  • Marketing Research
  • Competitor Analysis
  • Market Segmentation
  • User Research & Feedback
  • Research Tools
  • Demand Forecasting

Marketing Planning and Strategies

  • Management Processes in Marketing
  • Types of Marketing Plan
  • Competitive Marketing Strategies
  • Interactions between the Marketing Mix and Marketing Environment
  • Control Mechanisms in Marketing
  • Strategic planning
  • Strategic units
  • Promotional Strategy
  • Advertisement strategies
  • Competitive strategy
  • Marketing control
  • Price volume control

Marketing Types

  • Marketing of Services
  • International Marketing
  • Rural Marketing
  • Bank Marketing
  • Insurance Marketing

 Product Management

  • Introduction to Product Life Cycle
  • Product Planning & Development
  • Branding, Packaging, Labeling, Standardization & Grading
  • Pricing and Distribution channels
  • Levels of a product
  • Product mix
  • Product Portfolio Decisions
  • BCG matrix and its applications
  • Product planning,
  • New Product Development Process
  • Innovation and Creativity
  • Product Testing
  • Product Placement & Commercialization
  • Product Vertical Integration
  • Product development process

Pricing Decisions

  • Price and its Determinants
  • Objectives of Pricing Decisions
  • Factors Affecting Pricing Decisions
  • Pricing Policies and Strategies
  • Pricing Methods

Distribution Strategy

  • Meaning, Need for and Importance of Distribution Channel
  • Factors Influencing Channel Decisions
  • Types of Channels- Direct Channel, Indirect Channel
  • Functions of Channel Members

Promotion Mix and Sales

  • Promotion mix and its components
  • Advertising
  • Sales Promotion
  • Personal selling
  • Direct marketing
  • Public Relations and publicity
  • Online marketing
  • Developing an integrated promotion mix
  • Promotion Mix Decisions:
  • Advertising decisions
  • Sales promotion decisions
  • Personal selling decisions
  • Public Relations and Publicity decisions

Brand Management

  • Introduction to brands and brand management
  • Brand research and brand equity
  • Branding for different product categories
  • Branding & differentiation
  • Brand image
  • Brand element and brand association
  • Brand equity measurement
  • Competitive analysis
  • Brand positioning
  • Brand hierarchies
  • CBBE (Customer-based brand equity)
  • Branding & IMC

 Consumer Behavior

  • Determinants of consumer behaviour
  • Types of buying decisions
  • Stages of the buying process
  • Importance of consumer behaviour study
  • Consumer personality & brand personality
  • Buying influences
  • Buying process
  • Factors influencing buying decisions
  • Models of buying behaviour
  • Post-purchase behaviour
  • Data collection techniques
  • Sources of secondary data for marketing decisions
  • Buyer-supplier relationship
  • Customer value

Services/Digital Marketing

  • Customer relationship management (CRM)
  • Internet marketing
  • Social Media Optimization (SMO)
  • Social Media Marketing (SMM) and Search Engine Optimization (SEO)
  • The distinction between goods and services
  • Marketing mix for services
  • Types of services
  • Strategies for Services Marketing

 Advanced Marketing Techniques

  • Global marketing
  • Strategic Marketing Process
  • Value chain
  • Value creation
  • Nature & scope of rural markets,
  • Marketing to cooperatives,
  • Channels of distribution in rural India.
  • Inbound marketing, reverse marketing, up-selling, down-selling and cross-selling techniques
  • CSR.

Miscellaneous Topics

  • Social Responsibility
  • Marketing Ethics
  • Consumer Protection in India
  • Wholesale and Retail Trade
  • NPV theory
  • HERZBERG Theory
  • Alliance marketing
  • Green marketing
  • E-commerce
  • E-marketing
  • E-Retailing
  • Relationship marketing
  • Mobile marketing

Marketing Awareness

  • Popular brands and their
  • Popular acquisitions
  • Companies and their CEO's
  • Brand ambassadors of brands
  • Popular brand campaigns
  • Latest products and applications of banks

NFL Management Trainee: Marketing Course by team bankexamtoday

Team Bank Exams Today offering you a systematic course for the preparation of  NFL Management Trainee: Marketing.

Course Features

  • Daily Video Classes
  • Study Materials
  • Live Sessions
  • Unit Tests
  • Special Attention to on From Day 1
  • Full-Length Mock Tests
  • Interview Preparation Guide
NFL Management Trainee: Marketing.

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