1. Mundane: सांसारिक
Of this earthly world rather than a heavenly or spiritual one; earthbound, sublunary, planetary, sub-lunar, social
Example: Some days ago, the mundane need to buy a pair of shoes made me think of Blake Mycoskie’s Toms Shoes.
Example: Some days ago, the mundane need to buy a pair of shoes made me think of Blake Mycoskie’s Toms Shoes.
2. Lore: विद्या
Learning, knowledge, science, scholarship, knowing
Example: Business lore has it that about a decade ago, Mycoskie, on a visit to Argentina, was so affected by the plight of barefooted children, that he went on to create a company that would match every pair of shoes bought with a new pair for a child in need.
Example: Business lore has it that about a decade ago, Mycoskie, on a visit to Argentina, was so affected by the plight of barefooted children, that he went on to create a company that would match every pair of shoes bought with a new pair for a child in need.
3. Magnanimity: उदारता
Generosity, leniency, largesse, liberality, bounty
Example: Till recently, social initiatives were considered part of the magnanimity of the company, its CSR (corporate and social) effort.
Example: Till recently, social initiatives were considered part of the magnanimity of the company, its CSR (corporate and social) effort.
4. Absentia: अनुपस्थिति
In absentia, a legal term, is Latin for "in the absence" or "while absent".
Example:' From it being a one-way street where brands reached out, today it’s a consumer highway where brands are discussed in absentia.
Example:' From it being a one-way street where brands reached out, today it’s a consumer highway where brands are discussed in absentia.
5. Traction: संकर्षण
the extent to which an idea, product, etc. gains popularity or acceptance; connecting rod, extraction
Example: Moreover, in the product-marketer- brand and C2C communication algorithm, there is a newer voice gaining traction: that of the informed consumer.
Example: Moreover, in the product-marketer- brand and C2C communication algorithm, there is a newer voice gaining traction: that of the informed consumer.
6. Millennial: हज़ार साल का
Denoting or relating to a period of a thousand years
Example: The mind-set of the millennial has been shaped uniquely.
Example: The mind-set of the millennial has been shaped uniquely.
7. Milieu: परिवेश
A person's social environment; background, setting, backdrop, context
Example: For them, the goal is not development of just the self but of their milieu.
Example: For them, the goal is not development of just the self but of their milieu.
8. Parity: समानता
Equality, similarity, parallelism, affinity, proportionality
Example: Businesses, for them, should respond to big issues like gender parity, child rights, environmental protection, etc.
Example: Businesses, for them, should respond to big issues like gender parity, child rights, environmental protection, etc.
9. Rung: स्तर
A level in a hierarchical structure, especially a class or career structure
Example: Sure, this is true for the top rung of educated consumers.
Example: Sure, this is true for the top rung of educated consumers.
10. Myopic: अदूरदर्शी
short-sighted, near-sighted
Example: The challenge before leaders is to develop a larger picture, rather than just focus on the myopic views shaped by the noise of the times.
Example: The challenge before leaders is to develop a larger picture, rather than just focus on the myopic views shaped by the noise of the times.
11. Torrent: धार
Edge, razor blade, watercourse, razor edge, knife edge
Example: In this age of social media, it could well be a torrent.
Example: In this age of social media, it could well be a torrent.
12. Embroil: उलझाना
Confound, entangle, encumber, perplex, complicate
Example: This hyper-connected world, where senses clash and converge, engages and embroils consumers in a mixed reality.
Example: This hyper-connected world, where senses clash and converge, engages and embroils consumers in a mixed reality.
13. Modicum: अल्पभाग
A small quantity of a particular thing, especially something desirable or valuable; particle, degree
Example: The fluidity with which companies appear and disappear, be it e-commerce or mobile hardware, has the consumer looking for a modicum of certainty.
Example: The fluidity with which companies appear and disappear, be it e-commerce or mobile hardware, has the consumer looking for a modicum of certainty.
14. Embody: समाविष्ट करना
Include or contain (something) as a constituent par; incorporate, Introduce, contain
Example: And that assurance can come from a specific value system that is becoming essential for a brand to embody and exude.
Example: And that assurance can come from a specific value system that is becoming essential for a brand to embody and exude.
15. Exude: निर्गत होना
Emanate, go out, do forth, radiate, emit
Example: And that assurance can come from a specific value system that is becoming essential for a brand to embody and exude.
Example: And that assurance can come from a specific value system that is becoming essential for a brand to embody and exude.
16. Gimmick: नौटंकी
A trick or device intended to attract attention, publicity, or trade; stunt, eye-catching
Example: But people can see through gimmicks and, these days, they identify what is fake and exploitative sooner than they did earlier.
Example: But people can see through gimmicks and, these days, they identify what is fake and exploitative sooner than they did earlier.
17. Discordant: प्रतिकूल
Unfavourable, repugnant, disadvantageous, contrary, averse
Example: If a brand’s well-intended but shallow efforts are not in tune with the core values, a discordant note will soon become apparent.
Example: If a brand’s well-intended but shallow efforts are not in tune with the core values, a discordant note will soon become apparent.
18. Discerning: विवेकी
Having or showing good judgement; prudent, rational, selective, refined
Example: The discerning will identify how the brand ‘Is’, in terms of its products, services and marketing, and what it portrays through socially good initiatives.
Example: The discerning will identify how the brand ‘Is’, in terms of its products, services and marketing, and what it portrays through socially good initiatives.
19. Entail: आवश्यक
Involve (something) as a necessary or inevitable part or consequence; require, need, demand, call for
Example: This is apparent in campaigns like Dettol’s ‘Swachh Banega India’, which tackles a real issue of society, and entails investing and building cleanliness habits and partnering with the government.
Example: This is apparent in campaigns like Dettol’s ‘Swachh Banega India’, which tackles a real issue of society, and entails investing and building cleanliness habits and partnering with the government.
20. Tussle: संघर्ष
A vigorous struggle or scuffle, typically in order to obtain or achieve something; scuffle, fight, struggle, skirmish
Example: Essar resolution: legal tussle ahead.
Example: Essar resolution: legal tussle ahead.
