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IBPS SO Marketing Mains Crash Course: Schedule

IBPS SO Marketing Mains Crash Course: Schedule
Hello students,
We have started the IBPS SO Marketing Mains Crash Course 2020. Following are the lectures uploaded for the Day 1 and Day 2 along with the notes :

Lectures added

Day 1

  • Video: SWOT Analysis + Notes
  • Video: BCG Matrix + Notes
  • Video: Market leadership strategies + Notes
  • Video: Market Segmentation + Notes
  • Video: Strategic Marketing Planning + Notes
  • Daily Live MCQ: Part 1

Day 2

  • Video: Market Targeting, Positioning and Labeling
  • Video: Marketing Environment + Notes
  • Video: Consumer Buying Behaviour + Notes
  • Video: Business Buyer Behaviour
  • Daily Live MCQ: Part 2

Day 3

  • Video: Motivational Theories
  • Video: Motivational Theories - Theory X and Theory Y
  • Video: Motivational Theories - Theory Z
  • Video: Motivational Theories -Bureaucratic Theory
  • Video: Theory of Demand
  • Video: Market Research
  • Daily Live MCQ: Part 3

Day 4

  • Video: Market Communication
  • Corporate Social Responsibility + Notes
  • Daily Live MCQ: Part 4

Day 5

  • Video: Ratio Analysis Part 1
  • Video: Ratio Analysis - Activity ratio
  • Video: Ratio Analysis - Profitability Ratio
  • Video: Ratio Analysis - Practicals
  • Video:  Ratio Analysis - MCQs
  • Notes
  • Daily Live MCQ: Part 5

Day 6

  • Video: Cost of Capital +Notes
  • Video: Weighted Average Cost of Capital
  • Video: Modigliani and Miller Approach + Notes
  • Daily Live MCQ: Part 6

Day 7 

  • Video: Capital Budgeting - Part 1
  • Video: Capital Budgeting - Part 2
  • Video: Capital budgeting-  Net Present value + Notes
  • Video: Leverage
  • Daily Live MCQ: Part 7

Day 8

  • Video: Leadership meaning and Theories + Notes
  • Video: Job Design + Notes
  • Video: Recruitment and Selection

Day 9

  • Video: Job Analysis + Notes
  • Video: Job Evaluation
  • Video: Training and Development

Day 10

  • Notes: Model Paper
  • Video: Digital Marketing Terms + Notes

IBPS SO Marketing Mains Crash Course

  • Video classes
  • Notes
  • Test series
  • Complete coverage of syllabus including Marketing Management, Financial Management, HRM and Financial Awareness.


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