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IBPS SO Marketing Mains Exam Analysis 2023-24

Published on Tuesday, January 30, 2024

Professional Knowledge :

  • Break Even
  • Ambush Marketing-direct
  • PLC Direct
  • Diffusion of Innovation
  • Demand-easy
  • Distribution Channel 2to 3 question
  • Value Proposition
  • SWOT, BCG Matrix
  • Elasticity of Demand
  • Motivation
  • Learning Theory
  • Latent Demand
  • Umberalla branding
  • Distribution in PLC
  • M hierarchy of Needs 1 quest
  • Surrogate Advertisement
  • Organization A purchases chemicals from other organizations B and vice versa Organization B purchases finished well from A. What kind of transaction is this?
  • Distribution is a service marketing or not?
  • Branding wasn't given any focus in the paper setting
  • House, agriculture which organization? Metrix or, functional?
  • Elasticity question - price goes from 10-20 and supply from sellers increases from a certain was supply-side elasticity hence the sellers selling goods increased
  • The price change is 20-30 and supply increases 10-20 then the answer will be 2 Intensive distribution of product which stage? Selective distribution of the product at which stage both questions are there.
  • Insurance is a service not a channel of service.


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