Are you looking for the right guidance for the IBPS SO Marketing Officer 2023 Exam?
Here's a quick solution for you!
Here's a quick solution for you!
For you to start preparing for the exam, you must know the exam pattern & syllabus according to the previous year's exam patterns and trends.
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Following are some highlights of the course-
IBPS SO Marketing Officer 2023-24 Course by Ramandeep Singh
Video class + Test series + Quizzes
Take a Demo
+91-9067201000
IBPS SO Marketing Online Coaching Class
Team BankExamsToday is providing a comprehensive and systematic course for you to grow and step up the ladder of SUCCESS!
Following are some highlights of the course-
- 100% Syllabus Coverage
- 100+ Hours of Video Content
- 500 Practice for Quantitative Aptitude, Reasoning and English (in form of sectional quizzes)
- Daily New Video Lesson on Marketing
- Vocabulary Made Easy: 300 Words (New Added Regularly)
- 250 Idioms and Phrases Made Easy
- Special English Grammar Lessons
- Classes on Reading Comprehension and Sentence Improvement
- Basic concepts of Quantitative Aptitude and Reasoning
- High-Level Practice Questions
- 10 Mock Tests For Phase I
- 5 Mock Tests for Phase II
- Doubt Clearing Sessions
IBPS SO Marketing Officer 2023-24 Course by Ramandeep Singh
Video class + Test series + Quizzes
Take a Demo
+91-9067201000
Exam Pattern and Dates
Every year many vacancies for IBPS SO officer come out. The Preliminary exam for IBPS SO will be held on 30th and 31st December 2023 while the mains examination was scheduled on 28th January 2024.
Preliminary Exam
| Serial No. | Name of Tests | No. of Questions | Maximum Marks | Duration |
|---|---|---|---|---|
| 1 | English Language | 50 | 25 | 40 Minutes |
| 2 | Reasoning | 50 | 50 | 40 Minutes |
| 3 | Quantitative Aptitude | 50 | 50 | 40 Minutes |
| TOTAL | 150 | 125 |
Mains Exam
| Name of Tests | No. of Questions | Maximum Marks | Duration |
|---|---|---|---|
| Professional Knowledge | 60 | 60 | 45 Minutes |
Syllabus for Preliminary Examination
Quantitative Aptitude
- Data Interpretation
- Data Sufficiency
- Number Series
- Time and Work
- Time and Distance
- Simple and Compound Interest
- Ratio and Proportion
- Averages
- Mixture and Allegation
- Pipes and Cisterns
- Problems based on trains
- Percentages
- Partnership
- Clocks
- Permutation and Combinations
- Probability
- Profit, Loss and Discount
- Elements of Algebra
- Quadratic Equations
Reasoning Ability
- Coding & Decoding
- Syllogism
- Machine Input Output
- Puzzles
- Seating Arrangements
- Direction Sense Test
- Blood Relations
- Problems based on Ages
- Rankings
- Data Sufficiency
- Statement and Conclusions
- Statement and Assumptions
- Statement and Arguments
English Language
- Reading Comprehensions
- Para Jumbles
- Para Completion
- Vocabulary
- Error Spotting
- Sentence Improvement
- Cloze test
Syllabus for Mains Examination
Professional Knowledge (Marketing Officer)
- Introduction to Marketing
- Introduction to Marketing Management
- Nature and Scope of Marketing
- Marketing Environment
- Marketing Organization
- Processes and Planning
- Marketing Programs
- Marketing Decisions
- Marketing Mix (4Ps, 7Ps, etc.)
- Exchange definition
- Holistic Marketing
- Marketing competitiveness
- Exchange concept
- Production concept
- Product concept
- Sales/selling concept
- Modern marketing concept
- Societal marketing concept
- Impact of marketing concepts and their applicability
- Marketing Research
- Competitor Analysis
- Market Segmentation
- User Research & Feedback
- Research Tools
- Demand Forecasting
- Management Processes in Marketing
- Types of Marketing Plan
- Competitive Marketing Strategies
- Interactions between the Marketing Mix and Marketing Environment
- Control Mechanisms in Marketing
- Strategic planning
- Strategic units
- Promotional Strategy
- Advertisement strategies
- Competitive strategy
- Marketing control
- Price volume control
- Marketing of Services
- International Marketing
- Rural Marketing
- Bank Marketing
- Insurance Marketing
- Introduction to Product Life Cycle
- Product Planning & Development
- Branding, Packaging, Labeling, Standardization & Grading (1)
- Pricing and Distribution channels
- Levels of a product
- Product mix
- Product Portfolio Decisions
- BCG matrix and its applications
- Product planning,
- New Product Development Process
- Innovation and Creativity
- Product Testing
- Product Placement & Commercialization
- Product Vertical Integration
- Product development process
- Product mix
- Price and its Determinants
- Objectives of Pricing Decisions
- Factors Affecting Pricing Decisions
- Pricing Policies and Strategies
- Pricing Methods
- Meaning, Need for and Importance of Distribution Channel
- Factors Influencing Channel Decisions
- Types of Channels- Direct Channel, Indirect Channel
- Functions of Channel Members
- Retail marketing and management
- Strategic Retail Marketing
- Retail Marketing Mix
- CRM and retail marketing
- CBB & retail marketing
- Retail location
- Retail Store Operations
- Retail Organizations & Structure
- SCM
- Retail pricing and promotional pricing
- Retail branding strategies
- Store & non-store brands
- Merchandising and warehousing, global retailing
- Modern trade and new trends in retailing
- Promotion mix and its components
- Advertising
- Sales Promotion
- Personal selling
- Direct marketing
- Public Relations and publicity
- Online marketing
- Developing an integrated promotion mix
- Promotion Mix Decisions: Advertising decisions, Sales promotion decisions, Personal selling decisions, Public Relations and Publicity decisions
- Sales Forecasting & Budgeting
- Sales Promotions & Personal Selling
- Sales Management
- Selling processes
- Types of sales organization
- Sales strategies
- Salesforce incentive plans
- Sales monitoring
- Sales reporting
- Motivating the sales force
- Introduction to brands and brand management
- Brand research and brand equity
- Branding for different product categories
- Branding & differentiation
- Brand image
- Brand element and brand association
- Brand equity measurement
- Competitive analysis
- Brand positioning
- Brand hierarchies
- CBBE (Customer-based brand equity)
- Branding & IMC
- Branding and marketing mix
- Branding and product mix
- Brand attributes
- Branding and segmentation
- Brand strategies
- Brand image and awareness
- Brand equity systems
- Brand value
- Brand extensions
- Brands and their companies
- Determinants of consumer behaviour
- Types of buying decisions
- Stages of the buying process
- Importance of consumer behaviour study
- Consumer personality & brand personality
- Buying influences
- Buying process
- Factors influencing buying decisions
- Models of buying behaviour
- Post-purchase behaviour
- Data collection techniques
- Sources of secondary data for marketing decisions
- Buyer-supplier relationship
- Customer value
- IMC definition and its elements
- IMC and brand communication process,
- Role of advertising in the branding process BTL, OOH, etc.
- Promotions in IMC – consumer, trade sales, co-branding, in-branding, etc.
- Packaging and labelling in IMC
- Consumer Protection in India: List of Consumer Rights
- Consumer Protection Act, 1986
- Services, nature
- Service product & pricing
- Service positioning
- CRM and services
- CBB and services marketing
- Promoting & services
- MIS
- Service processes
- Service distribution
- Employees (people) and services marketing
- Customer relationship management (CRM)
- Internet marketing
- Social Media Optimization (SMO)
- Social Media Marketing (SMM) and Search Engine Optimization (SEO)
- Distinction between goods and services
- Marketing mix for services
- Types of services
- Strategies for Services Marketing
- Global marketing
- Strategic Marketing Process
- Value chain
- Value creation
- Nature & scope of rural markets,
- Marketing to cooperatives,
- Channels of distribution in rural India.
- Inbound marketing, reverse marketing, up-selling, down-selling and cross-selling techniques
- CSR.
- Social Responsibility
- Marketing Ethics
- Consumer Protection in India
- Wholesale and Retail Trade
- NPV theory
- HERSBERG Theory
- Alliance marketing
- Green marketing
- E-commerce
- E-marketing
- E-Retailing
- Relationship marketing
- Mobile marketing
1. Marketing Management (Weightage: 10-12 questions)
