IBPS SO Marketing Officer Coaching 2021

Published on Monday, August 31, 2020

Are you looking for the right guidance for the IBPS SO Marketing Officer 2021 Exam?

Here's a quick solution for you!
For you to start preparing for the exam, you must know the exam pattern & syllabus according to the previous year's exam patterns and trends.

IBPS SO Marketing Online Coaching Class

Although there are many alternatives for you to prepare for the exam, But we assure you of the quality of courses that we are offering are strictly according to what is expected in the exams.
Team BankExamsToday is providing a comprehensive and systematic course for you to grow and step up the ladder of SUCCESS!

Following are some highlights of the course-
  • 100% Syllabus Coverage
  • 100+ Hours of Video Content
  • 500 Practice for Quantitative Aptitude, Reasoning and English (in form of sectional quizzes)
  • Daily New Video Lesson on Marketing
  • Vocabulary Made Easy: 300 Words (New Added Regularly)
  • 250 Idioms and Phrases Made Easy
  • Special English Grammar Lessons
  • Classes on Reading Comprehension and Sentence Improvement
  • Basic concepts of Quantitative Aptitude and Reasoning
  • High-Level Practice Questions
  • 10 Mock Tests For Phase I
  • 5 Mock Tests for Phase II
  • Doubt Clearing Sessions


IBPS SO Marketing Officer 2021 Course by Ramandeep Singh

Video class + Test series + Quizzes
Take a Demo
+91-9067201000


Syllabus for Preliminary Examination

Quantitative Aptitude

  • Data Interpretation
  • Data Sufficiency
  • Number Series
  • Time and Work
  • Time and Distance
  • Simple and Compound Interest
  • Ratio and Proportion
  • Averages
  • Mixture and Allegation
  • Pipes and Cisterns
  • Problems based on trains
  • Percentages
  • Partnership
  • Clocks
  • Permutation and Combinations
  • Probability
  • Profit, Loss and Discount
  • Elements of Algebra
  • Quadratic Equations

Reasoning Ability

  • Coding & Decoding
  • Syllogism
  • Machine Input Output
  • Puzzles
  • Seating Arrangements
  • Direction Sense Test
  • Blood Relations
  • Problems based on Ages
  • Rankings
  • Data Sufficiency
  • Statement and Conclusions
  • Statement and Assumptions
  • Statement and Arguments

English Language

  • Reading Comprehensions
  • Para Jumbles
  • Para Completion
  • Vocabulary
  • Error Spotting
  • Sentence Improvement
  • Cloze test

Syllabus for Mains Examination

Professional Knowledge (Marketing Officer)

    1. Marketing Management (Weightage: 10-12 questions)
    • Introduction to Marketing
    • Introduction to Marketing Management
    • Nature and Scope of Marketing
    • Marketing Environment
    • Marketing Organization
    • Processes and Planning
    • Marketing Programs
    • Marketing Decisions
    • Marketing Mix (4Ps, 7Ps, etc.)
    • Exchange definition
    • ​​​​​​​Holistic Marketing
    • Marketing competitiveness
    2. Marketing Concepts (Weightage: 3-4 questions)
    • Exchange concept
    • Production concept
    • Product concept
    • Sales/selling concept
    • Modern marketing concept
    • Societal marketing concept
    • Impact of marketing concepts and their applicability
    3. Marketing Research (Weightage: 1-2 questions)
    • Marketing Research
    • Competitor Analysis
    • Market Segmentation
    • User Research & Feedback
    • Research Tools
    • Demand Forecasting
    4. Marketing Planning and Strategies (Weightage: 8-12 questions)
    • Management Processes in Marketing
    • Types of Marketing Plan
    • Competitive Marketing Strategies
    • Interactions between the Marketing Mix and Marketing Environment
    • Control Mechanisms in Marketing
    • Strategic planning
    • Strategic units
    • Promotional Strategy
    • Advertisement strategies
    • Competitive strategy
    • Marketing control
    • Price volume control
    5. Marketing Types(Weightage: 1-2 questions)
    • Marketing of Services
    • International Marketing
    • Rural Marketing
    • Bank Marketing
    • Insurance Marketing
    6. Product Management (Weightage: 10-12 questions)
    • Introduction to Product Life Cycle
    • Product Planning & Development
    • Branding, Packaging, Labeling, Standardization & Grading (1)
    • Pricing and Distribution channels
    • Levels of a product
    • Product mix
    • Product Portfolio Decisions
    • BCG matrix and its applications
    • Product planning,
    • New Product Development Process
    • Innovation and Creativity
    • Product Testing
    • Product Placement & Commercialization
    • Product Vertical Integration
    • Product development process
    • Product mix
    7. Pricing Decisions (Weightage: 2-3 questions)
    • Price and its Determinants
    • Objectives of Pricing Decisions
    • Factors Affecting Pricing Decisions
    • Pricing Policies and Strategies
    • Pricing Methods
    8. Distribution Strategy (Weightage: 1-3 questions)
    • Meaning, Need for and Importance of Distribution Channel
    • Factors Influencing Channel Decisions
    • Types of Channels- Direct Channel, Indirect Channel
    • Functions of Channel Members
    9. Retail Marketing (Weightage: 1-2 questions)
    • Retail marketing and management
    • Strategic Retail Marketing
    • Retail Marketing Mix
    • CRM and retail marketing
    • CBB & retail marketing
    • Retail location
    • Retail Store Operations
    • Retail Organizations & Structure
    • SCM
    • Retail pricing and promotional pricing
    • Retail branding strategies
    • Store & non-store brands
    • Merchandising and warehousing, global retailing
    • Modern trade and new trends in retailing
    10. Promotion Mix and Sales(Weightage: 2-3 questions)
    • Promotion mix and its components
    • Advertising
    • Sales Promotion
    • Personal selling
    • Direct marketing
    • Public Relations and publicity
    • Online marketing
    • Developing an integrated promotion mix
    • Promotion Mix Decisions: Advertising decisions, Sales promotion decisions, Personal selling decisions, Public Relations and Publicity decisions
    • Sales Forecasting & Budgeting
    • Sales Promotions & Personal Selling
    • Sales Management
    • Selling processes
    • Types of sales organization
    • Sales strategies
    • Salesforce incentive plans
    • Sales monitoring
    • Sales reporting
    • Motivating the sales force
    11. Brand Management (Weightage: 2-3 questions)
    • Introduction to brands and brand management
    • Brand research and brand equity
    • Branding for different product categories
    • Branding & differentiation
    • Brand image
    • Brand element and brand association
    • Brand equity measurement
    • Competitive analysis
    • Brand positioning
    • Brand hierarchies
    • CBBE (Customer-based brand equity)
    • Branding & IMC
    • Branding and marketing mix
    • Branding and product mix
    • Brand attributes
    • Branding and segmentation
    • Brand strategies
    • Brand image and awareness
    • Brand equity systems
    • Brand value
    • Brand extensions
    • Brands and their companies
    12. Consumer Behavior (Weightage: 2-3 questions)
    • Determinants of consumer behaviour
    • Types of buying decisions
    • Stages of the buying process
    • Importance of consumer behaviour study
    • Consumer personality & brand personality
    • Buying influences
    • Buying process
    • Factors influencing buying decisions
    • Models of buying behaviour
    • Post-purchase behaviour
    • Data collection techniques
    • Sources of secondary data for marketing decisions
    • Buyer-supplier relationship
    • Customer value
    13. Integrated Marketing Communications (IMC)(Weightage: 1-2 questions)
    • IMC definition and its elements
    • IMC and brand communication process,
    • Role of advertising in the branding process BTL, OOH, etc.
    • Promotions in IMC – consumer, trade sales, co-branding, in-branding, etc.
    • Packaging and labelling in IMC
    • Consumer Protection in India: List of Consumer Rights
    • Consumer Protection Act, 1986
    14. Services/Digital Marketing (Weightage: 2-3 questions)
    • Services, nature
    • Service product & pricing
    • Service positioning
    • CRM and services
    • CBB and services marketing
    • Promoting & services
    • MIS
    • Service processes
    • Service distribution
    • Employees (people) and services marketing
    • Customer relationship management (CRM)
    • Internet marketing
    • Social Media Optimization (SMO)
    • Social Media Marketing (SMM) and Search Engine Optimization (SEO)
    • Distinction between goods and services
    • Marketing mix for services
    • Types of services
    • Strategies for Services Marketing
    15. Advanced Marketing Techniques (Weightage: 2-3 questions)
    • Global marketing
    • Strategic Marketing Process
    • Value chain
    • Value creation
    • Nature & scope of rural markets,
    • Marketing to cooperatives,
    • Channels of distribution in rural India.
    • Inbound marketing, reverse marketing, up-selling, down-selling and cross-selling techniques
    • CSR.
    16. Miscellaneous Topics (Weightage:1-2 questions)
    • Social Responsibility
    • Marketing Ethics
    • Consumer Protection in India
    • Wholesale and Retail Trade
    • NPV theory
    • HERSBERG Theory
    • Alliance marketing
    • Green marketing
    • E-commerce
    • E-marketing
    • E-Retailing
    • Relationship marketing
    • Mobile marketing

Exam Pattern and Dates

Every year many vacancies for IBPS SO officer come out. The Preliminary exam for IBPS was held on 28th and 29th December 2020 while the mains examination was scheduled on 25th January 2020. 

Preliminary Exam

Serial No. Name of Tests No. of Questions Maximum Marks Duration
1 English Language 50 25 40 Minutes
2 Reasoning 50 50 40 Minutes
3 Quantitative Aptitude 50 50 40 Minutes
TOTAL 150 125

Mains Exam

Name of Tests No. of Questions Maximum Marks Duration
Professional Knowledge 60 60 45 Minutes

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ramandeep singh

Hey I am Ramandeep Singh. I am determined to help students preparing for RBI, SEBI, NABARD and IBPS exams. Do you want me to help you ?

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