Marketing section of SBI Associate PO carries about 15 marks. It's very easy to score high in this part. Basic knowledge of every topic will fetch you high marks.
List of important topics for Marketing section of SBI PO
- Marketing - Definition, types and scope
- Marketing environment
- Product life cycle (Most important)
- Marketing process
- Product development procedure
- Product mix (Important)
- Marketing mix (Important)
- SWOT analysis
- Marketing matrices
- Pricing strategies
- Value analysis
- KPI
- Market competitiveness
- Market competitive strategy - Porter Generic Model (Very Important)
- 5 P's and 5 C's of marketing
- Marketing control
- Advertising, branding and labeling
- Benchmarking
- Marketing terms
- Ecommerce and EDI
Books
Best books to learn marketing is Marketing Management by Kotler and Keller, but this is a 816 pages book.
I recommend you to download my 56 pages Marketing notes containing full syllabus. Get here
