Indian Bank SO for Scale IV & II (Marketing) 2023

Hi Folks,
Here we are sharing the Important information about the latest notification about the Exam Date, Number of vacancies, Exam pattern and Syllabus for Indian Bank SO for Scale IV & II (Marketing) according to the latest pattern. This syllabus isn't official, we have framed this syllabus based on the latest exam trends and previous year's papers.

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Important dates

Opening Date for Online Registration (TENTATIVE)	23/02/2023
Closing Date for Online Registration (TENTATIVE)	06/03/2023
Tentative Date of Online Examination	23/04/2023
Tentative Month of Interview	To be updated

Total Posts

S No	Category	Scale	TOTAL
1	Chief Manager(Marketing)	IV	03
2	Manager (Marketing)	II	10

Qualification and Experience

Post / Scale	Age	Qualification	Experience
Chief Manager (Marketing) Grade Scale IV	Maximum age as on 31.01.2023 (date inclusive) should not exceed 40 years	Mandatory- Graduate and Two Years Full time MMS (Marketing)/ Two Years Full time MBA (Marketing)/ Two Years Full time PGDBA / PGDBM/ PGPM/ PGDM with specialization in Marketing.	Minimum 7 years of work experience in Marketing preferably in Bank / NBFC / FIs
Senior Manager(Marketing) Grade Scale II	Maximum age as on 31.01.2023 (date inclusive) should not exceed 35 years	Mandatory- Graduate and Two Years Full time MMS (Marketing)/ Two Years Full time MBA (Marketing)/ Two Years Full time PGDBA / PGDBM/ PGPM/ PGDM with specialization in Marketing.	Minimum 3 years of work experience in Marketing preferably in Bank / NBFC / FIs

Exam pattern

S. no.	Name of the test	No. Of questions	Maximum Marks	Duration
1.	Professional Knowledge (Respective Domain)	60	60	Composite time of 120 minutes
2.	English Language	20	20
3.	General Awareness with Special Reference to Banking Industry	20	20
	Total	100	100

Syllabus

Professional knowledge

1. Marketing Management (Weightage: 10-12 questions)

Introduction to Marketing
Introduction to Marketing Management
Nature and Scope of Marketing
Marketing Environment
Marketing Organization
Processes and Planning
Marketing Programs
Marketing Decisions
Marketing Mix (4Ps, 7Ps, etc.)
Exchange definition
Holistic Marketing
Marketing competitiveness

2. Marketing Research (Weightage: 1-2 questions)

Marketing Research
Competitor Analysis
Market Segmentation
User Research & Feedback
Research Tools
Demand Forecasting

3. Marketing Planning and Strategies (Weightage: 8-12 questions)

Management Processes in Marketing
Types of Marketing Plan
Competitive Marketing Strategies
Interactions between the Marketing Mix and Marketing Environment
Control Mechanisms in Marketing
Strategic planning
Strategic units
Promotional Strategy
Advertisement strategies
Competitive strategy
Marketing control
Price volume control

4. Marketing Types(Weightage: 1-2 questions)

Marketing of Services
International Marketing
Rural Marketing
Bank Marketing
Insurance Marketing

5. Product Management (Weightage: 10-12 questions)

Introduction to Product Life Cycle
Product Planning & Development
Branding, Packaging, Labeling, Standardization & Grading
Pricing and Distribution channels
Levels of a product
Product mix
Product Portfolio Decisions
BCG matrix and its applications
Product planning,
New Product Development Process
Innovation and Creativity
Product Testing
Product Placement & Commercialization
Product Vertical Integration
Product development process

6. Pricing Decisions (Weightage: 2-3 questions)

Price and its Determinants
Objectives of Pricing Decisions
Factors Affecting Pricing Decisions
Pricing Policies and Strategies
Pricing Methods

7. Distribution Strategy (Weightage: 1-3 questions)

Meaning, Need for and Importance of Distribution Channel
Factors Influencing Channel Decisions
Types of Channels- Direct Channel, Indirect Channel
Functions of Channel Members

8. Promotion Mix and Sales(Weightage: 2-3 questions)

Promotion mix and its components
Advertising
Sales Promotion
Personal selling
Direct marketing
Public Relations and publicity
Online marketing
Developing an integrated promotion mix
Promotion Mix Decisions:

Advertising decisions
Sales promotion decisions
Personal selling decisions
Public Relations and Publicity decisions

9. Brand Management (Weightage: 2-3 questions)

Introduction to brands and brand management
Brand research and brand equity
Branding for different product categories
Branding & differentiation
Brand image
Brand element and brand association
Brand equity measurement
Competitive analysis
Brand positioning
Brand hierarchies
CBBE (Customer-based brand equity)
Branding & IMC

10. Consumer Behavior (Weightage: 2-3 questions)

Determinants of consumer behaviour
Types of buying decisions
Stages of the buying process
Importance of consumer behaviour study
Consumer personality & brand personality
Buying influences
Buying process
Factors influencing buying decisions
Models of buying behaviour
Post-purchase behaviour
Data collection techniques
Sources of secondary data for marketing decisions
Buyer-supplier relationship
Customer value

11. Services/Digital Marketing (Weightage: 2-3 questions)

Customer relationship management (CRM)
Internet marketing
Social Media Optimization (SMO)
Social Media Marketing (SMM) and Search Engine Optimization (SEO)
The distinction between goods and services
Marketing mix for services
Types of services
Strategies for Services Marketing

12. Advanced Marketing Techniques (Weightage: 2-3 questions)

Global marketing
Strategic Marketing Process
Value chain
Value creation
Nature & scope of rural markets,
Marketing to cooperatives,
Channels of distribution in rural India.
Inbound marketing, reverse marketing, up-selling, down-selling and cross-selling techniques
CSR.

13. Miscellaneous Topics (Weightage: 1-2 questions)

Social Responsibility
Marketing Ethics
Consumer Protection in India
Wholesale and Retail Trade
NPV theory
HERZBERG Theory
Alliance marketing
Green marketing
E-commerce
E-marketing
E-Retailing
Relationship marketing
Mobile marketing

14. Marketing Awareness

Popular brands and their
Popular acquisitions
Companies and their CEO's
Brand ambassadors of brands
Popular brand campaigns
Latest products and applications of banks

15. Financial Awareness

Indian Financial System
Banking Reforms
Regulatory Bodies in India- NABARD, SEBI etc.
International Banking
Important RBI Circulars
Latest Updates in Financial & Capital Markets
Financial Terms
Banking Terms
Latest Acts related to Banking
Priority Sector Lending
NPA - latest news
SARFAESI Act
RBI Monetary Policy
Capital & Money Market Instrument
Commercial Banks, NBFCs, HFC - Latest news
Mergers and Acquisitions in Banking Companies
Credit Rating and Agencies
Payment Options- NEFT, RTGS, Bharat Bill payment etc.

English

Reading Comprehension
Cloze Test
Error Spotting
Double Fillers
Sentence Rearrangement
Vocabulary Based Questions

General Awareness with Special Reference to Banking Industry

Banking Reforms
Regulatory Bodies in India- NABARD, SEBI etc.
International Banking
Latest circulars of RBI and SEBI
Latest Updates in Financial & Capital Markets
Financial Terms
Banking Terms
Latest Acts related to Banking
Priority Sector Lending
NPA - latest news
SARFAESI Act
RBI Monetary Policy
Capital & Money Market Instrument
Commercial Banks, NBFCs, HFC - Latest news
Mergers and Acquisitions in Banking Companies
Credit Rating and Agencies
Payment Options- NEFT, RTGS, Bharat Bill payment etc.
Complete List of Obituaries 2023
Recently Appointed Brand Ambassadors List
Monthly GK Digest
Ministry of Cabinet Ministers
Renamed Govt. Schemes, Cities, Airports & Railway Stations
Indian Financial System
Financial market instruments
International reports and indices
Important committees
Foreign investment and trade
Growth numbers by various organization
Union budget
Latest mergers and MOUs of banks and financial institutions
Heads of various financial organizations
Mutual Funds
Basel Norms
Regulatory organizations: SEBI/NABARD/RBI
Joint Military Exercises of India
List of Summits and Conferences
India's Rankings in Different Indices
List of Appointments in 2023
List of Important Days With Themes
List of MoUs signed by India in 2023
List of Sports Events & Winners – 2023
Awards and Honours 2023