Indian Bank SO for Scale IV & II (Marketing) 2023

Published on Monday, March 06, 2023
Hi Folks,
Here we are sharing the Important information about the latest notification about the Exam Date, Number of vacancies, Exam pattern and Syllabus for Indian Bank SO for Scale IV & II (Marketing) according to the latest pattern. This syllabus isn't official, we have framed this syllabus based on the latest exam trends and previous year's papers.

Important dates

Opening Date for Online Registration (TENTATIVE)

23/02/2023

Closing Date for Online Registration (TENTATIVE)

06/03/2023

Tentative Month of Online Examination

To be updated

Tentative Month of Interview

To be updated

Total Posts

S No Category Scale TOTAL
1Chief Manager(Marketing) IV 03
2 Manager (Marketing) II 10

Qualification and Experience

Post / Scale Age Qualification Experience
 Chief Manager (Marketing) Grade Scale IV Maximum age as on 31.01.2023 (date inclusive) should not exceed 40 years  Mandatory- Graduate and Two Years Full time MMS (Marketing)/ Two Years Full time MBA (Marketing)/ Two Years Full time PGDBA / PGDBM/ PGPM/ PGDM with specialization in Marketing. Minimum 7 years of work experience in Marketing preferably in Bank / NBFC / FIs 
Senior Manager(Marketing) Grade Scale II Maximum age as on 31.01.2023 (date inclusive) should not exceed 35 years Mandatory- Graduate and Two Years Full time MMS (Marketing)/ Two Years Full time MBA (Marketing)/ Two Years Full time PGDBA / PGDBM/ PGPM/ PGDM with specialization in Marketing. Minimum 3 years of work experience in Marketing preferably in Bank / NBFC / FIs

Exam pattern

S. no.Name of the testNo. Of
questions
Maximum
Marks
Duration
1.Professional Knowledge (Respective Domain)6060
Composite
time of 120
minutes
2.English Language 2020
3.General Awareness with Special Reference to Banking Industry 2020

Total100100

Syllabus

Professional knowledge 

1. Marketing Management (Weightage: 10-12 questions)
  • Introduction to Marketing
  • Introduction to Marketing Management
  • Nature and Scope of Marketing
  • Marketing Environment
  • Marketing Organization
  • Processes and Planning
  • Marketing Programs
  • Marketing Decisions
  • Marketing Mix (4Ps, 7Ps, etc.)
  • Exchange definition
  • ​​​​​​​Holistic Marketing
  • Marketing competitiveness
2. Marketing Research (Weightage: 1-2 questions)
  • Marketing Research
  • Competitor Analysis
  • Market Segmentation
  • User Research & Feedback
  • Research Tools
  • Demand Forecasting
3. Marketing Planning and Strategies (Weightage: 8-12 questions)
  • Management Processes in Marketing
  • Types of Marketing Plan
  • Competitive Marketing Strategies
  • Interactions between the Marketing Mix and Marketing Environment
  • Control Mechanisms in Marketing
  • Strategic planning
  • Strategic units
  • Promotional Strategy
  • Advertisement strategies
  • Competitive strategy
  • Marketing control
  • Price volume control 
4. Marketing Types(Weightage: 1-2 questions)
  • Marketing of Services
  • International Marketing
  • Rural Marketing
  • Bank Marketing
  • Insurance Marketing 
5. Product Management (Weightage: 10-12 questions)
  • Introduction to Product Life Cycle
  • Product Planning & Development
  • Branding, Packaging, Labeling, Standardization & Grading
  • Pricing and Distribution channels
  • Levels of a product
  • Product mix
  • Product Portfolio Decisions
  • BCG matrix and its applications
  • Product planning,
  • New Product Development Process
  • Innovation and Creativity
  • Product Testing
  • Product Placement & Commercialization
  • Product Vertical Integration
  • Product development process
6. Pricing Decisions (Weightage: 2-3 questions)
  • Price and its Determinants
  • Objectives of Pricing Decisions
  • Factors Affecting Pricing Decisions
  • Pricing Policies and Strategies
  • Pricing Methods 
7. Distribution Strategy (Weightage: 1-3 questions)
  • Meaning, Need for and Importance of Distribution Channel
  • Factors Influencing Channel Decisions
  • Types of Channels- Direct Channel, Indirect Channel
  • Functions of Channel Members 
8. Promotion Mix and Sales(Weightage: 2-3 questions)
  • Promotion mix and its components
  • Advertising
  • Sales Promotion
  • Personal selling
  • Direct marketing
  • Public Relations and publicity
  • Online marketing
  • Developing an integrated promotion mix
  • Promotion Mix Decisions:
    •  Advertising decisions
    • Sales promotion decisions
    • Personal selling decisions
    • Public Relations and Publicity decisions
9. Brand Management (Weightage: 2-3 questions)
  • Introduction to brands and brand management
  • Brand research and brand equity
  • Branding for different product categories
  • Branding & differentiation
  • Brand image
  • Brand element and brand association
  • Brand equity measurement
  • Competitive analysis
  • Brand positioning
  • Brand hierarchies
  • CBBE (Customer-based brand equity)
  • Branding & IMC
10. Consumer Behavior (Weightage: 2-3 questions)
  • Determinants of consumer behaviour
  • Types of buying decisions
  • Stages of the buying process
  • Importance of consumer behaviour study
  • Consumer personality & brand personality
  • Buying influences
  • Buying process
  • Factors influencing buying decisions
  • Models of buying behaviour
  • Post-purchase behaviour
  • Data collection techniques
  • Sources of secondary data for marketing decisions
  • Buyer-supplier relationship
  • Customer value 
11. Services/Digital Marketing (Weightage: 2-3 questions)
  • Customer relationship management (CRM)
  • Internet marketing
  • Social Media Optimization (SMO)
  • Social Media Marketing (SMM) and Search Engine Optimization (SEO)
  • The distinction between goods and services
  • Marketing mix for services
  • Types of services
  • Strategies for Services Marketing 
12. Advanced Marketing Techniques (Weightage: 2-3 questions)
  • Global marketing
  • Strategic Marketing Process
  • Value chain
  • Value creation
  • Nature & scope of rural markets,
  • Marketing to cooperatives,
  • Channels of distribution in rural India.
  • Inbound marketing, reverse marketing, up-selling, down-selling and cross-selling techniques
  • CSR. 
13. Miscellaneous Topics (Weightage: 1-2 questions)
  • Social Responsibility
  • Marketing Ethics
  • Consumer Protection in India
  • Wholesale and Retail Trade
  • NPV theory
  • HERZBERG Theory
  • Alliance marketing
  • Green marketing
  • E-commerce
  • E-marketing
  • E-Retailing
  • Relationship marketing
  • Mobile marketing
14. Marketing Awareness
  • Popular brands and their
  • Popular acquisitions
  • Companies and their CEO's
  • Brand ambassadors of brands
  • Popular brand campaigns
  • Latest products and applications of banks
15. Financial Awareness
  • Indian Financial System
  • Banking Reforms
  • Regulatory Bodies in India- NABARD, SEBI etc.
  • International Banking
  • Important RBI Circulars
  • Latest Updates in Financial & Capital Markets
  • Financial Terms
  • Banking Terms
  • Latest Acts related to Banking
  • Priority Sector Lending
  • NPA - latest news
  • SARFAESI Act
  • RBI Monetary Policy
  • Capital & Money Market Instrument
  • Commercial Banks, NBFCs, HFC - Latest news
  • Mergers and Acquisitions in Banking Companies
  • Credit Rating and Agencies
  • Payment Options- NEFT, RTGS, Bharat Bill payment etc.

English

  • Reading Comprehension
  • Cloze Test
  • Error Spotting
  • Double Fillers
  • Sentence Rearrangement
  • Vocabulary Based Questions

General Awareness with Special Reference to Banking Industry      

  • Banking Reforms
  • Regulatory Bodies in India- NABARD, SEBI etc.
  • International Banking
  • Latest circulars of RBI and SEBI
  • Latest Updates in Financial & Capital Markets
  • Financial Terms
  • Banking Terms
  • Latest Acts related to Banking
  • Priority Sector Lending
  • NPA - latest news
  • SARFAESI Act
  • RBI Monetary Policy
  • Capital & Money Market Instrument
  • Commercial Banks, NBFCs, HFC - Latest news
  • Mergers and Acquisitions in Banking Companies
  • Credit Rating and Agencies
  • Payment Options- NEFT, RTGS, Bharat Bill payment etc.
  • Complete List of Obituaries 2023
  • Recently Appointed Brand Ambassadors List
  • Monthly GK Digest
  • Ministry of Cabinet Ministers
  • Renamed Govt. Schemes, Cities, Airports & Railway Stations
  • Indian Financial System
  • Financial market instruments
  • International reports and indices
  • Important committees
  • Foreign investment and trade
  • Growth numbers by various organization
  • Union budget
  • Latest mergers and MOUs of banks and financial institutions
  • Heads of various financial organizations
  • Mutual Funds
  • Basel Norms
  • Regulatory organizations: SEBI/NABARD/RBI
  • Joint Military Exercises of India
  • List of Summits and Conferences
  • India's Rankings in Different Indices
  • List of Appointments in 2023
  • List of Important Days With Themes
  • List of MoUs signed by India in 2023
  • List of Sports Events & Winners – 2023
  • Awards and Honours 2023

Indian Bank SO for Scale IV & II (Marketing) 2023 Course by BankExamsToday

  • 20-25 Minutes of Video-lectures everyday
  • Comprehensive Notes prepared by experienced faculty
  • Time-bound Sectional Quizzes on All Subjects
  • Doubt Clearing video session
  • Discussion forum for queries
  • Updated Study Material- Print-Friendly
  • 100% Syllabus Coverage
  • Mock Test with detailed solution

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